Why do people use the enter/return key so much? (Next Line)

23 replies
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Maybe it's just me but when
someone types like this it
makes it so much harder to
read because we're used to
reading left to right, not top
to bottom. It's also an instant
giveaway for a sales pitch.

Thoughts? Where did this even
come from anyway?
#carraige #line #people #return
  • Profile picture of the author Tyrus Antas
    It makes things easier to read, but like you said, some people use a too small line size.

    Tyrus
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    • Profile picture of the author ShayB
      Perhaps it is like
      Internet Marketing Haiku
      and people think
      their pretty words
      and short lines
      will attract more
      readers and
      buyers.

      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author jasonl70
    i notice a lot of people using techniques for email, in their posts.. the narrow column of content, and using words like f.r.e-e (come on! there are no spam folders to avoid in a forum!).

    maybe a lot of it is from doing a copy/paste of text they plan on emailing to their list as well?
    Signature

    -Jason

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  • Profile picture of the author Robert Puddy
    Originally Posted by DavidTheMavin View Post

    Maybe it's just me but when
    someone types like this it
    makes it so much harder to
    read because we're used to
    reading left to right, not top
    to bottom. It's also an instant
    giveaway for a sales pitch.

    Thoughts? Where did this even
    come from anyway?
    Because i dont have to scan the page to read it, I can take in the whole line without scrolling left and right, same reason sales pages are only 650 pixels wide, and why splash pages should all be above the fold.

    We can take in the whole message in one glance

    Robert
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    • Profile picture of the author DavidTheMavin
      Originally Posted by Robert Puddy View Post

      Because i dont have to scan the page to read it, I can take in the whole line without scrolling left and right, same reason sales pages are only 650 pixels wide, and why splash pages should all be above the fold.

      We can take in the whole message in one glance

      Robert
      Huh? Is your screen resolution set to 800x600? By using more vertical lines it makes people have to scroll even further vertically.
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  • Profile picture of the author Loren Woirhaye
    Easier to read. Doesn't make the eye travel so
    far to catch the beginning of the next line.

    I shoot for about 60 letters per line - but generally
    eyeball it with forum posts so the ragged edge
    can be erratic.

    Columns also emulate the newspaper and magazine
    format. When used in email it is often because
    some older email clients display as few as 60
    characters and by putting a hard return we
    accomodate to that lowest denominator.

    I realize a lot of people don't experience any difference
    in perceived ease of reading a short line, but for
    me it is easier and less fatiguing to speed-read short
    lines. I have one marketing book with an average of
    22 words to a line and the book is hard to read
    quickly because scanning requires so much eye
    movement. That's an extreme example - but it
    shows you WHY magazines are laid-out in columns.

    Also, columnar layout in copy can contribute to
    a newsy vibe - which generally increases readership
    and that is why columns are used in advertisements
    running in print .
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    • Profile picture of the author DavidTheMavin
      Originally Posted by Loren Woirhaye View Post

      Easier to read.
      Really? Says who? Do you have any stats or studies to back that up?

      I just read something recently that said that our eye is trained to read from left to right, just seems like common sense to me and I know it's much harder for me to read copy that way.
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      • Profile picture of the author Loren Woirhaye
        Originally Posted by DavidTheMavin View Post

        Really? Says who? Do you have any stats or studies to back that up?

        I just read something recently that said that our eye is trained to read from left to right, just seems like common sense to me and I know it's much harder for me to read copy that way.

        Do what you prefer. I have nothing to prove to you. If you
        are curious as to whether the practice increases comprehension
        do your own research. If you are not sufficiently curious
        to look further into it then stay with your opinion.
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        • Profile picture of the author DavidTheMavin
          Originally Posted by Loren Woirhaye View Post

          Do what you prefer. I have nothing to prove to you. If you
          are curious as to whether the practice increases comprehension
          do your own research. If you are not sufficiently curious
          to look further into it then stay with your opinion.
          I have and can't find much besides readability studies from the mid 80s. I'm sure it's out there, but more importantly I wonder why so many IM's do it and use it as fact? Which is why I started this thread to begin with.
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  • Profile picture of the author JayXtreme
    This post should
    really be in the
    off topic...



    .
    Signature

    Bare Murkage.........

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    • Profile picture of the author Ken Strong
      My laptop doesn't have a return carriage... and I don't know
      how
      to
      change
      the
      ribbon
      either...
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      • Profile picture of the author ShayB
        Originally Posted by KenStrong View Post

        My laptop doesn't have a return carriage...
        Neither does mine...and my ribbon keeps getting tangled in the keys...


        Signature
        "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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      • Profile picture of the author DavidTheMavin
        Originally Posted by KenStrong View Post

        My laptop doesn't have a return carriage... and I don't know
        how
        to
        change
        the
        ribbon
        either...
        Haha, well it's actually the enter key on a PC.
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      • Profile picture of the author jasonl70
        Originally Posted by KenStrong View Post

        My laptop doesn't have a return carriage... and I don't know
        how
        to
        change
        the
        ribbon
        either...
        Originally Posted by ShayRockhold View Post

        Neither does mine...and my ribbon keeps getting tangled in the keys...


        Actually, a lot of software encode the enter key as a carriage return (\c\r), while others encode it as a newline (\n)
        Signature

        -Jason

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        • Profile picture of the author ShayB
          Originally Posted by jasonl70 View Post

          Actually, a lot of software encode the enter key as a carriage return (cr), while others encode it as a newline (n)
          See? This is why I come to the WF. Such a wealth of information.
          Signature
          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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        • Profile picture of the author Ken Strong
          Originally Posted by jasonl70 View Post

          Actually, a lot of software encode the enter key as a carriage return (cr), while others encode it as a newline (n)
          Remember in the old cartoons, whenever somebody ate some corn on the cob, there's be typewriter sound effects accompanying it? How come they don't do that in the cartoons any more?
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          • Profile picture of the author ShayB
            Originally Posted by KenStrong View Post

            Remember in the old cartoons, whenever somebody ate some corn on the cob, there's be typewriter sound effects accompanying it? How come they don't do that in the cartoons any more?
            Because the kids would say, "What's that sound?"

            Signature
            "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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    • Profile picture of the author DavidTheMavin
      Originally Posted by JayXtreme View Post

      This post should
      really be in the
      off topic...



      .
      This applies to sales copy, emails, forums posts here and everything else related to IM! lol
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  • Profile picture of the author jasonl70
    I don't find it easier to read - I find it more difficult as it reads in a very choppy manner and makes my eyes jerk around a lot. It's enough to give you vertigo if you are a fast reader who doesn't skim.
    We don't see sales pages that are 200 pixels wide, nor do we find books or anything else formatted so narrow. Emails were formatted that way to accomodate different email clients..
    Signature

    -Jason

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  • Profile picture of the author HeySal
    Okay - I have a REAL answer even if this is was relegated to the OT forum so I expect a cookie or a bottle of Asti or something for answering this IM related trash in the NOT IM related trash forum.

    The reason the lines are shortened is so that if someone opens an email in a less than full size screen they won't have to scroll side to side to read the print which is usually sales copy and sales people don't want people clicking off the copy because it is too wide for their screen and it is a hassle to scroll to read it. Forum screens can work the same way sometimes - and shortening the length of the line avoids scroll on them, too.
    Actually the best line length for all screens is supposed to be around 62 characters.

    Where's my treat?
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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    • Profile picture of the author DavidTheMavin
      Originally Posted by HeySal View Post

      Okay - I have a REAL answer even if this is was relegated to the OT forum so I expect a cookie or a bottle of Asti or something for answering this IM related trash in the NOT IM related trash forum.

      The reason the lines are shortened is so that if someone opens an email in a less than full size screen they won't have to scroll side to side to read the print which is usually sales copy and sales people don't want people clicking off the copy because it is too wide for their screen and it is a hassle to scroll to read it. Forum screens can work the same way sometimes - and shortening the length of the line avoids scroll on them, too.
      Actually the best line length for all screens is supposed to be around 62 characters.

      Where's my treat?
      No treat for you, in Outlook the text is dynamic and adjusts to the size of the window
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