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XMAS Jammies rock the house!

by joseph7384
12 replies
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A man, his wife and two children shot a Christmas video that went viral and got near 5 1/2 million views in under a week.

  • Profile picture of the author Kay King
    It's a bit more than that. The man is a well known local TV anchor and this is a way to announce that he and his wife are launching their own advertising/media company.

    There was much more to it than simply putting a video on YouTube but the way it's gone viral may be a big boost for their new company.
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    • Profile picture of the author joseph7384
      Originally Posted by Kay King View Post

      It's a bit more than that. The man is a well known local TV anchor and this is a way to announce that he and his wife are launching their own advertising/media company.

      There was much more to it than simply putting a video on YouTube but the way it's gone viral may be a big boost for their new company.
      I know who he is and his wife also was in a few movies but didn't think it was necessary to go into details, I just thought that it was a cute video.
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      • Profile picture of the author Kay King
        I agree - it looked like they were all having a good time (except for the frozen peas scene:p).

        When you think of how hard companies (and marketers) work trying to find or make a catchy video that will "go viral" - it's hilarious to see a family cavorting in PJs actually do it.
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      • Profile picture of the author KimW
        Originally Posted by joseph7384 View Post

        I know who he is and his wife also was in a few movies but didn't think it was necessary to go into details, I just thought that it was a cute video.

        Actually the details do make a difference.
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        • Profile picture of the author TLTheLiberator
          Originally Posted by KimW View Post

          Actually the details do make a difference.


          Agreed and congrats are in order IMHO.
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          • Profile picture of the author KimW
            Originally Posted by TLTheLiberator View Post

            Agreed and congrats are in order IMHO.

            Heck, its Christmas time, have a thanks on me, TL.
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    • Profile picture of the author seasoned
      Originally Posted by Kay King View Post

      It's a bit more than that. The man is a well known local TV anchor and this is a way to announce that he and his wife are launching their own advertising/media company.

      There was much more to it than simply putting a video on YouTube but the way it's gone viral may be a big boost for their new company.
      Well, they had few things going for them(small kids, a funny product they could all use, etc..., the neighbors, showing a kind of embarrassing thing in teir lives, etc... ), and really took it to the limit. It will get harder.

      Steve
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  • Profile picture of the author KingOfContentMarketing
    Recently the Beastie Boys sued Goldieblox for using their music without permission for a video that was cute, entertaining and had a good message--but was still commercial.
    Determining damages in Beastie Boys v. Goldieblox is no simple task - Fortune Tech

    It will be interesting to see if there is any blowback from the rights holders to Will Smith's "I'm going to Miami" for the Christmas Jammies video for commercial use. Probably not but, hey, you never know in the music business.
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    • Profile picture of the author garyv
      Originally Posted by KingOfContentMarketing View Post

      Recently the Beastie Boys sued Goldieblox for using their music without permission for a video that was cute, entertaining and had a good message--but was still commercial.
      Determining damages in Beastie Boys v. Goldieblox is no simple task - Fortune Tech

      It will be interesting to see if there is any blowback from the rights holders to Will Smith's "I'm going to Miami" for the Christmas Jammies video for commercial use. Probably not but, hey, you never know in the music business.

      It's hard for hip hop artists and rappers to sue other people - a vast majority of their content is already stolen from previous generations of artists that really knew how to make music.

      For instance - this song isn't really Will Smith's It was originally from "The Whispers" and their 1980 hit "And the Beat Goes On"

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  • Profile picture of the author KingOfContentMarketing
    Gotta love that Whispers track. Great stuff.

    I know rappers sample everything under the sun, but these days don't they pay for usage rights on commercial releases? I can't imagine Will Smith's record company released a hit without getting permission from/paying the Whispers, but I've been wrong before.

    It's funny too about the Beastie Boys, because they got sued by everybody in the early days for ripping off samples of AC/DC, Jimmy Page, etc.
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    • Profile picture of the author garyv
      Originally Posted by KingOfContentMarketing View Post

      Gotta love that Whispers track. Great stuff.

      I know rappers sample everything under the sun, but these days don't they pay for usage rights on commercial releases? I can't imagine Will Smith's record company released a hit without getting permission from/paying the Whispers, but I've been wrong before.

      It's funny too about the Beastie Boys, because they got sued by everybody in the early days for ripping off samples of AC/DC, Jimmy Page, etc.
      True - makes it confusing to know who you have to go to for permission.
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  • Profile picture of the author seasoned
    Regarding royalties,

    I forget the name of this type of business but there ARE royalty businesses that you can pay for various works and THEY pay who must be paid. I once helped out at a church, who used a LOT of copyrighted songs, etc... That is how THEY handled it. They paid a company that was basically a secular company, who took care of any such things. Their membership was big enough to be considered a public performance, so playing or displaying such music would otherwise have been illegal. I imagine radio programs do the same sort of thing.

    And FILMS would almost HAVE to do that! You see a MOVIE? There are probably SONG WRITERS and PERFORMERS that must be paid!

    Steve
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