Plinkyplonk.com
So all you need is 100k for the tv ad and a reasonable script and idea for a site and your on your way!
Loads of good sites you never hear about but got a few 100k for a tv ad or so and a catchy name for the site. Your known. As seen on tv!
More and more ads like that appearing on a daily basis. Venture capitalists required
A Shark Tank pitch perhaps