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new company name... opinion please

by Ian Jackson
5 replies
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Hi

I am in the process of forming a Ltd. company and am toying with names.

My Wife suggested "companyname Enterprises Ltd." would be good, as it's generic and can cover anything. I don't mind it but thought it might seem a little pretentious.

I wondered about simply "companyname Ltd."; a lttle less pretentious.

I will be doing two quite different things; Internet marketing, and suppling my services in a training context (offline) with in the motor sport industry.

Both names are available at both Companies House, and as domain names.

Thanks for any opinions
  • Profile picture of the author Frank Donovan
    Ian, my vote would be for the shorter name (Companyname Ltd).

    I presume your company will have a website, in which case adding "Enterprises" could make the URL a little unwieldy.

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  • Profile picture of the author bertsocias
    I suggest using a power word or any word that says something about your services. It will be good for branding. Choose names that can trigger a name recall like Winners Club or Warrior or something similar.
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  • Profile picture of the author bizgrower
    To me, and I think in the US in general, "Enterprises" has a sort
    negative connotation with fly by night 'doing business as' instead of real
    corporations. Joe Smith Enterprises - the kind of guy that will take your
    money down for say, landscaping, and then disappear.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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