We are all in the wrong business!!!

by BigFrank Banned
14 replies
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Apple to acquire, 'Beats." Here's all you need to know about this acquisition:

"Beats began to sell its sleek, bass-heavy headphones in 2008 as an alternative to the lightweight earbuds that Apple included free with its iPod players. And even at prices of up to $450 apiece, they quickly became fashion statements. The company's headphones have fat profit margins. Headphone designers estimate the cost of making a fancy headset is as low as $14."

I have always found the desire for more bass to be inversely proportional to IQ, but that's just derived from a personal observation of the people in my life.

I find myself being the only person I know that craves less bass and a greater ability to hear the 'highs' in my music.

Paging Big Frank - party of one. Your table is ready.

Cheers. - Frank
  • Profile picture of the author whateverpedia
    Originally Posted by BigFrank View Post

    I find myself being the only person I know that craves less bass and a greater ability to hear the 'highs' in my music.
    Same with me. If there's an instrument being played, I wanna hear it. Bass heavy audio tends to drown out everything else.
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    • Profile picture of the author Richard Van
      Originally Posted by whateverpedia View Post

      Same with me. If there's an instrument being played, I wanna hear it. Bass heavy audio tends to drown out everything else.
      Including hearing and brain cells, which renders listening to the same music as you get older impossible, eventually you have to have it so loud it pops off your last bastions of hearing then all your left with is tinnitus.
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  • Profile picture of the author yukon
    Banned
    I was reading the history of the Beats start up a week or so ago. That's interesting they're selling out to Apple.

    What makes Beats interesting is they focused on a best selling brand (Apple) for a high end market (proven higher end sales). Beats took the opposite approach that we see with the thousands of low cost accessories.

    My bet is Beats sells out & repeats the same process on a different product.

    I'm in no way trying to compare myself to the Beats brand but I did a similar thing years ago with my own network of sites.

    I target a small focused niche that has a single proprietary software provider that dominates this niche. The software has a learning curve so it's kind of daunting for new users (personal & small business owners). The software cost up to $1,500.

    What I did was, I purchased the software & started cranking out free downloadable files to get new software users up & running ASAP. The free files I created (couple thousand) made my main site the go to place for that sub-niche. People in IM get the impression that freebie seekers aren't buyers, that's not always true when you target buyers looking for help. The catch is to find buyers of expensive products.

    In my case the software is trademarked but the files that the software produces is open industry standard (nobody owns the file type).

    Anyways, Apple buying out Beats just makes the Beats story even more interesting. It's cool they created a complimentary product & made it such a huge success in a few years.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by yukon View Post

      What I did was, I purchased the software & started cranking out free downloadable files to get new software users up & running ASAP. The free files I created (couple thousand) made my main site the go to place for that sub-niche. People in IM get the impression that freebie seekers aren't buyers, that's not always true when you target buyers looking for help. The catch is to find buyers of expensive products.

      In my case the software is trademarked but the files that the software produces is open industry standard (nobody owns the file type).
      If you don't mind saying, would this have anything to do with Adobe?
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      • Profile picture of the author seasoned
        Originally Posted by Dennis Gaskill View Post

        If you don't mind saying, would this have anything to do with Adobe?
        Can't be. ADOBE DOES own the file types! They CREATED them! Of course, some might THINK the file types are standard, because they became a defacto standard! They might THINK that adobe doesn't own the file types because they freely let others use them.

        And YEAH, adobe was NEVER known for being low cost. They basically entered the industry as a TYPE FOUNDRY. That was a VERY lucrative business. They wanted to get some corporate customers and all, so they created a language called post script. It required a *****LOT***** of computing power. The only company to REALLY push it, outside of adobe was APPLE, who said their printers had more processing power than their computers.

        It was GREAT! It would have taken over the printer market if not for the fact that it added like $1000 to the cost of the printer.

        They created a nice graphic editor and THEN, I believe they created PDF. They ARE expensive, but MANY sites today use software and formats that adobe gave away for FREE!

        BTW the software today BLOWS AWAY the software they had in the 80s(iirc). And back then, it cost about $1000.

        Steve
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        • Profile picture of the author BigFrank
          Banned
          Pagemaker and an Apple Laserwriter Plus was a helluva way to make a living in the 80's. I set up shop in a Manhattan copy center that had 5 locations and did the 'typesetting' for all 5. Life was very good. I believe that printer cost me around $8K with the upgrade at Macy's.

          Cheers. - Frank
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          • Profile picture of the author seasoned
            Originally Posted by BigFrank View Post

            Pagemaker and an Apple Laserwriter Plus was a helluva way to make a living in the 80's. I set up shop in a Manhattan copy center that had 5 locations and did the 'typesetting' for all 5. Life was very good. I believe that printer cost me around $8K with the upgrade at Macy's.

            Cheers. - Frank
            I WAS envious of that! I couldn't really see myself paying that much, but it seemed impressive. I ended up buying a VERY VERY VERY cheap knockoff to use with my high level 24 pin NEC DMP printer using a superset of the EPSON command language. OH, and I used an APPLE II+!

            Steve
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Dennis Gaskill View Post

        If you don't mind saying, would this have anything to do with Adobe?
        No, it's not Adobe, it's a very small niche software company. I would consider them the Adobe (authority) of the niche I target.
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  • Profile picture of the author seasoned
    It is ironic. When I was a kid, I would look at some wire, etc.... and wonder MAN how expensive. The cost of wire dropped and EVENTUALLY companies came out with premade speaker and network cables and the cost just skyrocketed again.

    And you are NOT paying for the packaging, name, or assembly, because the price goes up so substantially with the length. It is ironic because a lot of this stuff is probably automated to an amazing degree and therefore makes the final cost far lower. Likewise, there is more competition which should reduce profit margins.

    And look at BOSE! None of that stuff should be so expensive. But a little good design, manufacture, and tuned electronics or resonance, and something you figure should cost less than $100 costs several times that.

    The apple ipad came out long after LCD displays, and memory, and cpus, dropped, but was priced as if it came out before. Remember when the LCD used to be like HALF the cost of an expensive computer? The memory was also pretty expensive, and CPUs weren't even all that cheap? SERIOUSLY, today they make some laptops for LESS than the LCD used to cost!

    LCDs could have been used LONG ago! They had the technology in wide spread use in the late 70s! SURE, it was black and white, but they didn't even use it on the first mac, that was also black and white. It was just too expensive. Apparently, that was due to yield. A larger display had to be thrown out with a few obviously bad pixels. Smaller displays were even less likely to have bad pixels, since they had fewer.

    Steve
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    • Profile picture of the author joe golfer
      Originally Posted by seasoned View Post

      It is ironic. When I was a kid, I would look at some wire, etc.... and wonder MAN how expensive. The cost of wire dropped and EVENTUALLY companies came out with premade speaker and network cables and the cost just skyrocketed again.

      And you are NOT paying for the packaging, name, or assembly, because the price goes up so substantially with the length. It is ironic because a lot of this stuff is probably automated to an amazing degree and therefore makes the final cost far lower. Likewise, there is more competition which should reduce profit margins.

      And look at BOSE! None of that stuff should be so expensive. But a little good design, manufacture, and tuned electronics or resonance, and something you figure should cost less than $100 costs several times that.

      The apple ipad came out long after LCD displays, and memory, and cpus, dropped, but was priced as if it came out before. Remember when the LCD used to be like HALF the cost of an expensive computer? The memory was also pretty expensive, and CPUs weren't even all that cheap? SERIOUSLY, today they make some laptops for LESS than the LCD used to cost!

      LCDs could have been used LONG ago! They had the technology in wide spread use in the late 70s! SURE, it was black and white, but they didn't even use it on the first mac, that was also black and white. It was just too expensive. Apparently, that was due to yield. A larger display had to be thrown out with a few obviously bad pixels. Smaller displays were even less likely to have bad pixels, since they had fewer.

      Steve
      Reminds me of Monster brand audio cables.

      Salesperson: I recommend Monster cables.
      You: Why? It's 10x the price of "regular" cables.
      Salesperson: Superior throughput and better craftsmanship.
      You: No thanks.

      Monster Cables, Monster Ripoff: 80% Markups
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      • Profile picture of the author yukon
        Banned
        Originally Posted by joe golfer View Post

        Reminds me of Monster brand audio cables.

        Salesperson: I recommend Monster cables.
        You: Why? It's 10x the price of "regular" cables.
        Salesperson: Superior throughput and better craftsmanship.
        You: No thanks.

        Monster Cables, Monster Ripoff: 80% Markups
        True the Beats markup is high but so is bottled water & it's a multi-billion dollar industry.

        Really the markup price isn't important to most buyers because they'll never know & usually never care how much profit a business is generating. In the case of bottled water it's all about convenience plus it taste better than tap water.

        BTW, 80% markup isn't unusual for a product. There has to be a lucrative profit margin otherwise the business wouldn't have any reason to exist.

        Go check out alibaba.com & look at those low priced bulk items, then compare the individual product price to a local retail store price for a comparable product. Example, I see tshirts on alibaba for $0.50 that would sell at Walmart for $10.
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        • Profile picture of the author BigFrank
          Banned
          Originally Posted by yukon View Post

          True the Beats markup is high but so is bottled water & it's a multi-billion dollar industry.
          Neither of which will ever see a penny of my money.

          Cheers. - Frank
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          • Profile picture of the author yukon
            Banned
            Originally Posted by BigFrank View Post

            Neither of which will ever see a penny of my money.

            Cheers. - Frank
            Your probably buying bottled water in some form. Just about all non-alcoholic drinks from grocery stores include water.
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            • Profile picture of the author BigFrank
              Banned
              Originally Posted by yukon View Post

              Your probably buying bottled water in some form. Just about all non-alcoholic drinks from grocery stores include water.
              Nope. Not a drop. All I drink is well water run through a Brita filter.

              No soda, no fruit juice, no energy drinks, no beer - nothing. Being diabetic has its advantages, believe it or not.

              Cheers. - Frank
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