"A once in a lifetime opportunity...
comes around every 24 hours check your mailbox." Joe Karbo, 1975 from the sands of Sunset Beach, CA.
Today my friend and mentor Joe might say it comes around every hour, check your email.
Today I got my "last chance" to buy a program at a huge discount. The email came from one of the big players in the Writing For Profit field.
Funny thing, I'm an email collector, which is why I sign up for so many opt-ins just to see how they market.
And in this case, I can pull up the identical email from a few months ago, a year ago, and even two and three years ago. Same LAST CHANCE to buy.
Yet it seldom is, is it?
When I started selling, I made the commitment NOT to use bogus Time Limited Offers. If I say it is over, it's over.
But, what about these once in a lifetime opportunities and last chance deals, do you think you'll lose out if you don't act NOW?
Well, that is exactly what the writer of the promotion wants you to think.
Quite frankly, I'm shocked how effective they are, how often they work. They are a standard tool, a much used weapon of influence (scarcity) and one of many tricks of the trade in marketing.
Are people really that gullible?
YES, yes they are. Are you? I don't know. Am I. Yes, YES I am.
I will still fall for it, on some occasions because I've had my fires stoked. My wants have been aroused, the shiny object is almost hypnotic.
Sometimes I buy just out of curiosity, other times because of WHO is making the offer, other times, out of stupidity, and I hate stoopid people, so I, at times, hate me.
But I'm a sucker, going back to buying Sea Monkeys out of Popular Science Magazine, or X-Ray Specs. Sure, a kid is pretty easy to get excited, but there are times as an adult, I fell like an 11 year old.
Are you a sucker too? I admit I am. As a young man I looked to those guys who had an easy time getting girls...and although I always had a friend, I thought I wanted to have more, and more and more. So, I studied the moves of a couple of guys, looking for their secrets.
Much like the young (and not so young) men of today buy all those cheesy courses on getting girls to beg you to take them to bed. A multi-million dollar niche. AND some are sold as a last chance, the magic secrets of seduction will be forever hidden if you don't buy right now.
After 53 years in business and having sold tons of stuff...you would think I don't fall for those sales techniques, even though I've written scores of promotions filled with "hidden persuaders".
So, how about YOU? I've confessed my gullibility, I STILL want that shrunken head my mom never allowed me to buy...but every now and then, I do wear my X-Ray specs to the mall....OH la LA.
gjabiz
PS. Even after a lifetime of study of motivation, human behavior and persuasion, I catch myself being caught in the throes of the a created desire which I simply must buy now. Go figure?
Today my friend and mentor Joe might say it comes around every hour, check your email.
Today I got my "last chance" to buy a program at a huge discount. The email came from one of the big players in the Writing For Profit field.
Funny thing, I'm an email collector, which is why I sign up for so many opt-ins just to see how they market.
And in this case, I can pull up the identical email from a few months ago, a year ago, and even two and three years ago. Same LAST CHANCE to buy.
Yet it seldom is, is it?
When I started selling, I made the commitment NOT to use bogus Time Limited Offers. If I say it is over, it's over.
But, what about these once in a lifetime opportunities and last chance deals, do you think you'll lose out if you don't act NOW?
Well, that is exactly what the writer of the promotion wants you to think.
Quite frankly, I'm shocked how effective they are, how often they work. They are a standard tool, a much used weapon of influence (scarcity) and one of many tricks of the trade in marketing.
Are people really that gullible?
YES, yes they are. Are you? I don't know. Am I. Yes, YES I am.
I will still fall for it, on some occasions because I've had my fires stoked. My wants have been aroused, the shiny object is almost hypnotic.
Sometimes I buy just out of curiosity, other times because of WHO is making the offer, other times, out of stupidity, and I hate stoopid people, so I, at times, hate me.
But I'm a sucker, going back to buying Sea Monkeys out of Popular Science Magazine, or X-Ray Specs. Sure, a kid is pretty easy to get excited, but there are times as an adult, I fell like an 11 year old.
Are you a sucker too? I admit I am. As a young man I looked to those guys who had an easy time getting girls...and although I always had a friend, I thought I wanted to have more, and more and more. So, I studied the moves of a couple of guys, looking for their secrets.
Much like the young (and not so young) men of today buy all those cheesy courses on getting girls to beg you to take them to bed. A multi-million dollar niche. AND some are sold as a last chance, the magic secrets of seduction will be forever hidden if you don't buy right now.
After 53 years in business and having sold tons of stuff...you would think I don't fall for those sales techniques, even though I've written scores of promotions filled with "hidden persuaders".
So, how about YOU? I've confessed my gullibility, I STILL want that shrunken head my mom never allowed me to buy...but every now and then, I do wear my X-Ray specs to the mall....OH la LA.
gjabiz
PS. Even after a lifetime of study of motivation, human behavior and persuasion, I catch myself being caught in the throes of the a created desire which I simply must buy now. Go figure?
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
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What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
Raising a child is akin to knowing you're getting fired in 18 years and having to train your replacement without actively sabotaging them.
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Raising a child is akin to knowing you're getting fired in 18 years and having to train your replacement without actively sabotaging them.
Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
$1 'Set-it And Forget-it' IM Email Series
With A Multiple Sales Conversion Guarantee!
The turtle always wins.