Better Business Bureau

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I've been trying to get in contact with the BBB (Better Business Bureau) concerning online marketing matters, but they haven't responded to my phone calls.

Has anyone ever had this issue with them?

If so, what did you do about it?

Thank you in advance
  • Profile picture of the author Dan Riffle
    Originally Posted by mason44 View Post


    Has anyone ever had this issue with them?

    If so, what did you do about it?

    File a complaint with...uh, never mind.
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    • Profile picture of the author Kay King
      I don't think the BBB is one entity - it's a group of independently groups in various areas of the country.

      Start here:

      Better Business Bureau: Start With Trust®

      Don't know what "issue" you are asking about....
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  • Profile picture of the author seasoned
    KAY IS RIGHT!!!!!!!

    I joined the BBB once. I actually joined to get the online system "they had". At the time, and maybe even to today, they had NO such deal!

    The way it worked was you had to become a member of the BBB. That was one charge, and was basically NATIONAL! If you wanted to get the online certification, you could get it from a LOCAL chapter. The different chapters had different deals. It was an extra charge, but available ONLY to members.

    Surprisingly, the AAA, ARC, FDA, etc... ALL work in a similar way. They SEEM national but, when the rubber hits the road, that is only PARTIALLY true.

    BTW I have had some run ins in the complaint department ALSO. The BBB has a great $%^&*( going! They have a few little things to advertise THEM on the pretense of certifying YOU. You are PAYING for that, so you put it out. In return, they might give you a little exam, and a good grade. If someone should complain, it goes back and forth at a SLOW pace. The business will likely win, if they don't tire you out or scare you first.

    Steve
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    • Profile picture of the author Claude Whitacre
      The BBB is a business. They have sales reps, pay commissions, make sales calls. They even advertise for salespeople with the headline "Top Commissions Paid".

      The service they offer the consumer is that they report if you have complaints and if you are a member.

      Literally, the only advantage to being as member...is that you can say that you are a member.

      It reminds me of the Who's Who books. They call to say you are accepted in Who's Who. But the reason you are accepted, is that the only people that buy their books are the people that are listed...so they can show others that they are listed.

      It's like the old "Good Housekeeping Seal Of Approval. The way you pass that qualification...is by buying advertising in the magazine.

      It's all very funny.
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      • Profile picture of the author HeySal
        Originally Posted by Claude Whitacre View Post

        The BBB is a business. They have sales reps, pay commissions, make sales calls. They even advertise for salespeople with the headline "Top Commissions Paid".

        The service they offer the consumer is that they report if you have complaints and if you are a member.

        Literally, the only advantage to being as member...is that you can say that you are a member.

        It reminds me of the Who's Who books. They call to say you are accepted in Who's Who. But the reason you are accepted, is that the only people that buy their books are the people that are listed...so they can show others that they are listed.

        It's like the old "Good Housekeeping Seal Of Approval. The way you pass that qualification...is by buying advertising in the magazine.

        It's all very funny.
        Thank you. I didn't answer this thread because I didn't feel like being called a "conspiracy nutcase", which I probably would have been. Glad skeptic dude answered it. Now I am exonerated from mental issues.
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        Sal
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        • Profile picture of the author Claude Whitacre
          Originally Posted by HeySal View Post

          Thank you. I didn't answer this thread because I didn't feel like being called a "conspiracy nutcase", which I probably would have been. Glad skeptic dude answered it. Now I am exonerated from mental issues.
          It isn't a conspiracy. It's how the business works. It isn't a suspicion, it's how the BBB and Who's Who are set up.

          Nothing sinister going on, just the way they position themselves.

          As a marketing guy, I study cases where Gurus set up organizations and associations...for the purpose of selling their stuff. They make it the "thing to join", and now, they have built in legitimacy. The NASE (National Association for the Self Employed) is set up solely for the purpose of selling their "members" health insurance.

          But Who's Who? That's a brilliant business. Guaranteed sales to everyone mentioned in the thick directory. I've even tried to think of other offers that would have the same structure.

          The BBB rep came into my store, years ago. I asked "So, what do I get for my $500?"

          He went into a little speech about being "The spokesperson for local business". I stopped him and asked "No. I mean what do I get? I'm giving you $500. What do I get for my $500?".

          He told me about the services he provided consumers. And I said "So, it doesn't make any difference if I join or not? They get the same report?" He said "Yes".

          I thought the proposition was funny. Later, I saw an ad in the newspaper for Sales Reps for the BBB. I clipped it out, and carried it in my wallet for years. The whole idea was just hilarious to me.

          It isn't a scam. They really give reports. They really perform a service. Just not for the people that are giving them money.
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        • Profile picture of the author Dan Riffle
          Originally Posted by HeySal View Post

          Now I am exonerated from mental issues.
          It'll take much more than that.
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          Raising a child is akin to knowing you're getting fired in 18 years and having to train your replacement without actively sabotaging them.

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          • Profile picture of the author Claude Whitacre
            Originally Posted by Dan Riffle View Post

            It'll take much more than that.

            Sal; I'll hold him, if you want to take a shot to his belly.
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            • Profile picture of the author bizgrower
              Originally Posted by Dan Riffle View Post

              It'll take much more than that.
              That did not take long.

              Originally Posted by Claude Whitacre View Post

              Sal; I'll hold him, if you want to take a shot to his belly.
              She won't need help making him goatee-less for years.
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          • Profile picture of the author Katherine Hutt
            I just joined this forum to see if I can help.

            Kay is correct; there is not one BBB, there are 112 BBBs across the United States and Canada. But they all follow the same standards and policies, and you can reach them all via bbb.org.

            The local BBBs are the ones that handle accreditation, as applicants must be screened and approved by the local board of directors. If you are interested, please contact the BBB closest to your business location. All Accredited Businesses must pledge to adhere to our eight BBB Standards for Trust and they must maintain at B or better grade. And, yes, we use a commission model. Even though we are non-profit, we have good business sense!

            Thanks to our Accredited Businesses, BBB can offer its services for free to consumers, including 4.5 million online Business Reviews, complaint handling and dispute resolution (including mediation and arbitration when necessary), truth-in-advertising reviews, charity reports, customer reviews, consumer tips, scam alerts, educational programming, etc.

            What we offer that most review services do not is that our information is verified. As a business, you can be assured that nothing is reported on your Business Review unless it has been checked out first. We won't handle a complaint or accept a customer review from someone who isn't really your customer, and your rating cannot be manipulated, positively or negatively.

            Claude asked "What do I get for my money?" That's a good question! Accredited Businesses are allowed to display the BBB seal in their marketing materials, on their website, in their retail outlets, on their trucks, in their advertising, etc. Consumers know and trust the BBB seal; we have one of the highest recognition factors of any organization and one of the most trusted brands (right up there with Consumer Reports, according to research done by Nielsen).

            Another benefit of accreditation is that BBB provides a dynamic seal for the business's website, which links back to its BBB Business Review at bbb.org. Our website has a high Alexa rating, around 300 (only NPR and Wikipedia are higher ranked dot orgs), and a high domain authority of 96. We get more than 11 million visitors every month and consumers looked up businesses more than 132 million times last year.

            And of course you also get the satisfaction of knowing you support our century-old organization's mission to foster trust in the marketplace.

            I hope this clears up any questions, but I would be happy to answer any others you may have, either on this forum or in a private message.

            Thanks,

            Katherine R. Hutt, APR, Fellow PRSA
            Director of Communications
            Council of Better Business Bureaus
            khutt@council.bbb.org
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      • Profile picture of the author BigFrank
        Banned
        Originally Posted by Claude Whitacre View Post

        The BBB is a business. They have sales reps, pay commissions, make sales calls. They even advertise for salespeople with the headline "Top Commissions Paid".
        That's very true - in one sense. I spent 6 years with a now defunct company out of Houston, TX named Allen and Associates. They were the largest membership development company in the U.S. servicing BBB's and Chambers of Commerce from coast to coast.

        I started as a sales rep in West Palm Beach, FL and was trained by two of the best telemarketers I have ever known. When I walked in, desperate for a job the manager asked me if I was interested in making $800 to $1000 a week by failing 98% of the time that I worked. I was up for that. I was given a letter of the alphabet from the white pages, a script that I was forbidden to deviate from - not so much as a single word and I had to promise that I would simply dial the phone 100 times per day, in an effort to talk to 10 people with a close rate of 2 sales per day. They promised me if I followed their plan I would make that money. They were 100% correct. Within 6 weeks I was the top producer, in 3 months I was assistant manager, within 6 months I took over the office and within a year I was the national training director. I taught hundreds of people to make $1000 per week by pounding the phone. Eventually I had 22 offices under by belt and received an override from every person in every office. I would fly into each city where we signed a new contract, rent an office, equip it, hire and train a staff, stay 21 days on average, and on my way out the door assign someone as manager and would tele-manage that office from that day on.

        We took 78% off the top from every one the BBB's and Chamber offices that we signed and they were happy to pay it because the 22% they made from our efforts was a ton more than they ever made by having volunteers do their membership development for them.

        I never had more fun in a job and I have never made more money from yakking on the phone. I realize that telemarketing gets a bad rap, but it can be a very honest and lucrative career. I started mine by doing it as a 'survival job' when I moved to NYC to be an actor. I was personally trained by Bill Ziff (Ziff-Davis) to sell his World Aviation Guide which was a $600 tome of all commercial aviation routes.

        If you would ever want to hear the only 4 reasons why people join either the BBB or the C of C, LMK. It's fascinating in it's simplicity but can really help those that want insight into the psychology of selling - especially something as intangible as a membership in a professional business organization. When you get a business owner to write you a $1000 membership conrtibution in return for nothing more than a decal for the door and a $2 plaque for the wall, you know you're doing well, especially when 50% of that can go into the salesman's (I mean the 'membership activator's) pocket.

        The pitch was brilliant and the only people that didn't make great money were the ones that were too smart to follow it, word for word, without deviation.

        There actually are good reasons to be a member of both the BBB and the C of C. Like I said - if you ever want to know more about the pitch and the actual benefits of membership in either organization, ring me up. By the time I'm done with you you'll be happy to write both of them a check. lol

        Cheers. - Frank
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        • Profile picture of the author Claude Whitacre
          Originally Posted by BigFrank View Post

          There actually are good reasons to be a member of both the BBB and the C of C. Like I said - if you ever want to know more about the pitch and the actual benefits of membership in either organization, ring me up. By the time I'm done with you you'll be happy to write both of them a check. lol

          Cheers. - Frank
          Frank; I find the idea of selling memberships over the phone fascinating. Could you either post what you remember on the offline forum, or tell me how to find out more?

          For example; What are the four reasons? And the script (or whatever you could remember from it) would be interesting to see. Please let me know here, on the Offline Forum, or by PM.



          By the way, guys. Getting a good review on Yelp or Angie's List really helps. I've had several customers tell me they found me that way. And it's a legitimacy booster...and a lead generator.
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          • Profile picture of the author socialentry
            Originally Posted by Claude Whitacre View Post

            Frank; I find the idea of selling memberships over the phone fascinating. Could you either post what you remember on the offline forum, or tell me how to find out more?

            For example; What are the four reasons? And the script (or whatever you could remember from it) would be interesting to see. Please let me know here, on the Offline Forum.
            + 1 .
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          • Profile picture of the author BigFrank
            Banned
            Originally Posted by Claude Whitacre View Post

            Frank; I find the idea of selling memberships over the phone fascinating. Could you either post what you remember on the offline forum, or tell me how to find out more?
            Well, I hate to brag (not really) but I doubt there is anything in my professional career that I have ever enjoyed more, know more about or have been more successful at. I still know everything I ever learned and ever taught anyone. You talk about having something burned into you brain. I have made that pitch thousands upon thousands of times and I have only one way to describe the results - "damn, was I good." lol
            For example; What are the four reasons?
            Will, I can write you a dissertation on each of the four reasons if you'd like, but here they are.

            1. Guilt

            2. Greed.

            3. Ego.

            4. Civic pride/community responsibility.

            There's nothing else. :-)

            And the script (or whatever you could remember from it) would be interesting to see. Please let me know here, on the Offline Forum, or by PM.
            My day starts at 5 and I was just toddling off to bed. I'd be more than happy to put that together for you tomorrow and I'll PM it to you.

            Cheers. - Frank
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  • Profile picture of the author HeySal
    Uh huh. I know that. However - most people don't understand what goes into an AAA rating. That's basically why I said what I did. Because consumers don't know what they're looking at when they look at the ratings. Behind the scenes their own ratings aren't always that sparkly clean. In some areas sales = strong arming.
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    Beyond the Path

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  • Profile picture of the author mason44
    Thank you for the replies everyone.
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  • Profile picture of the author bizgrower
    I have to say that being a member does have some advantages - especially in a competitive, problem ethics laden, semi-complicated business such as mortgage lending. I was an independent loan officer for a mortgage brokerage that was a that was a member. In this case, being able to put the BBB symbol in my ads was very helpful. It did help me standout amongst the jabillion others n an industry not many consumers trust.

    Another time, their dispute resolution process did help get a negative report removed. It was for the hotel I now manage and we are not a BBB member, and were not a member then. The guest made a lot of noise because we could not find her reservation under the name she was insisting that she used to make the reservation. It turned out - and she was asked repeatedly if it could be under another name - that she did reserve it under her boyfriend's name. As you know, hotels do not volunteer the names of other guests. Especially during a wedding situation, as this was, because of the possibility of stalker ex-mates. (The previous hotel owners did have an ex-fiancé social engineer his way into getting the room key to the bride's room. She was his ex. Cops ended up being called on that deal.)

    Anyway, the report was dropped after the BBB panel saw our side of the story via a process where we each emailed our sides of the story to the panel. As you all know, online review sites rarely just remove negative reviews.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by bizgrower View Post

      I have to say that being a member does have some advantages - especially in a competitive, problem ethics laden, semi-complicated business such as mortgage lending. I was an independent loan officer for a mortgage brokerage
      that was a member. In this case, being able to put the BBB symbol in my ads was very helpful. It did help me standout amongst the jabillion others n an industry not many consumers trust.
      In some industries it's useful. But it's a hollow membership. Not because the BBB doesn't offer a service. They absolutely do. And consumers are better for it.

      But to use the BBB logo, you just pay a fee. And consumers think it means more than that.

      Some industry awards actually mean more, but not to the consumer. If you are a member of a trade organization...it's good to use that logo too. It looks official, and shows stability.
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      • Profile picture of the author bizgrower
        Originally Posted by Claude Whitacre View Post

        In some industries it's useful. But it's a hollow membership. Not because the BBB doesn't offer a service. They absolutely do. And consumers are better for it.

        But to use the BBB logo, you just pay a fee. And consumers think it means more than that.

        Some industry awards actually mean more, but not to the consumer. If you are a member of a trade organization...it's good to use that logo too. It looks official, and shows stability.
        Agree. I do use the BBB reports as well as Google and Yelp when I am doing a major purchase - such as getting an automatic transmission rebuilt. I am thinking about doing that now and there is a shop that sounds and looks good on a major radio show hosts list of "screened and preferred" vendors. (Same thing, they pay him to be on his directory - a lot more annually than BBB membership.)

        Anyway, the transmission shop is not a BBB member and they have a ton of negatives and non-responsiveness on the BBB and Yelp and Google. Seems like they may have changed ownership or management structure, but still look good on the radio show directory.


        PS - If I do have my transmission work done, it will be by a guy I've heard great things about. Once so long ago that I forgot about him, and then recently when his name came up again from an insider I know, like, and trust.LOL
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  • Profile picture of the author garyv
    BBB is known for scamming people. I've always suggested that people ignore them all together. I ignore any emails I receive from them. They are like the ambulance chasers of the business world. But they have absolutely no power if you ignore them.

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