LeonT

It is one of the fastest distributions... not as pleasant....But tell me your opinion - Do you think its effective to leave flyers on windshields of cars?

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Ron Douglas

If it's flyers on cars outside of a business seminar, than maybe. If it's just untargeted prospects at the baseball game parking lot, then I'd say no.

Honestly though, flyers don't lend much credibility to b2b sales. They're better to advertise parties and car washes.

Curleyjohn

Poor positioning, makes you look like a salesman and no one likes to be sold.

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Joli

So I guess fake $100 bills are not a good option either?

sdentrepreneur

Print Media is dead, put a fork in it....Social Media, Video Marketing, Article Marketing, SEO , Classified Ads and Google Adwords is the way to go. It's what I sell, teach and train to my clients.

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Mark Riddle

Leon,

Fliers may be a method that you want to use to promote the clients.

I have used fliers successfully in the past for ice cream shop, and an auto broker.

It's a very good way to target a specific neighborhood.

Mark Riddle

LeonT

Its interesting that when they see that its a "dance class" on the flyer they actually don't respond bad at all.... and many in the parking lots whom I got to talk to as they were coming to their cars, actually were happy and thanked me for letting them know about the new dance class I was advertising.

I am now thinking the better strategy is to give flyers into people's hands instead - in a busy area like a parking lot!

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Ryan6

Sounds like an easy way to annoy people. It is always interesting to study offline strategies though. Have had some luck in the past with simple cards in the windows of post offices, newspaper shops etc.

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LeonT

I do a lot of Online marketing/adwords already - I now want to do some local, community advertising -- this is for local dance class.... many times location is a convenience factor for my service!

So I think it all depends on what you are selling... if you are selling a product globally, then sure Internet is all you need.

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Don Schenk

Have you ever bought anthing from seeing a flier on your windshield?

:-Don

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TimCastleman

To echo Don's comment - I have NEVER bought anything off anything left on my car.

In addition it makes you look cheap. It's almost as bad as posting on craigslist to be honest.

And to the guy who said print media is dead .... shhhh ... don't tell me that cause I make a lot of money offline with old fashion postcards - etc.

Nic Lynn

The return from this kind of marketing investment is going to be very small, unless it is HIGHLY targeted. Taking the "passing out flyers in the ballpark stadium parking lot during a game" example above, you might have some success if you are advertising a new pitching coach class or baseball clinic.

Plus, this method is bad for the environment. Many of those fliyers just end up on the ground.

Steve Mount

Wow... I'm glad I'm not a student of yours! If print media was dead, we'd never see an ad in a magazine... or a newspaper... or on billboards... or INSERT THOUSANDS OF OTHER MEDIUMS HERE...

I'm afraid you're wrong on this one

FaJeeb

Offline marketing methods work very well. If your market is not targeted, then I would sell a general non-targeted product. I wouldn't put fliers on cars for Herbal Supplements outside of a mall parking lot, but I would put it up outside of a gym. For an non-targeted group of people I want to advertise to, I would probably just do an affordable MMO.

I'll test this out on the 12th and post results within 7 days so I can calculate the ratio of customers and flyers passed. I'll post my results with a camcorder too so you can see me putting flyers on cars.

dave147

Just like Adsense and Affiliate Marketing yeah?

Print media is still with us

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HigherPrThanGod

Print media is not dead, it just has to be more local.

I'm in the car insurance niche and I'm thinking of trying this with a small business card in their window suggesting they save money in this crap economy with a free car insurance quote... and just give em' the website. Anyone ever tried this? lol

killercopy

I totally disagree...print is the new google and a very effective way to stand out.

Flyers on vehicles? Who are you targeting? If you are posting flyers about a new ice cream store in the strip mall where you are posting your flyers...then maybe.

If you're putting flyers about your offline services on vehicles of attendees who are attending a Chamber of Commerce presentation on Internet marketing, now you're on to something...something that might get you fined and trespassed, anyway (but could still get you some business).

Otherwise, you're wasting your time.

sts2k

I posted flyers for a mortgage company when I was young. We didnt receive any responses. Then I posted flyers on those electrical poles around the city and received good amount of responses.
It all depends what you are selling and where you are selling.

And print media will not be dead anytime soon.

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YourProfessional

I respectfully disagree. In South Africa where a small amount of the population is fortunate enough to even have access to the internet, print media is still alive and well.

AmyBrown

This is the previous discussion - Putting flyers on car windows...

I doubt if anyone's feelings have changed on the matter.

Blase

I highly suggest you do some research on
how much money for advertising is being spent
offline vs online.

Regarding papering windshields, it's not worth your time and money.
The only thing that ever worked was when I was advertising to consumers
and giving away something for free.

AndrewCavanagh

It depends very much on what service you're selling and how well you target.

I saw a great example of marketing where a business that will drive you and your car home for you put fliers with a business card on the windshields of cars outside nightclubs late at night.

That's intelligent targeting and likely to bring in business.

Even more important the staff of the business could do it in their spare time between jobs so it's cost efficient too.

Putting fliers on windshields mindlessly is not a great idea.

Doing it intelligently could be worth testing.

Kindest regards,
Andrew Cavanagh

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dsmpublishing

Hi guys

its all down to how targeted your campaign will be. If you are after holiday makers for example and target a seaside town on a bank holiday then you will get a great response but if you just do a town at random its just as bad as emailing an adswap with a completely different niche to the one you are working in.

kind regards


sam
X

Tsnyder

What you or your client are likely to receive is
a phone call from mall security letting you know
that you have created a mess for them to clean
up with your flyers all over the ground.

I tried this once a long time ago and got that
call. They told me the next time I did that they
would file a trespassing complaint with local police
and send me a $200 bill for the clean up.

It's cheesy... and it's rude. There are better ways...

Tsnyder

There is still nothing for sale here but a person with
some imagination and a sense of humor might have a bit
of fun at http://www.facebook.com/pages/DucTales/195406083832415

txconx

They piss me off so much I refuse to even look at them. They get instantly trashed. As does anything left on my porch.

yukinari84

Flyers on cars work great if you think outside the box.

If you are hard-selling something on them, the majority of people will trash them without looking.

But if you are giving them something for free like a free gift-card/coupon(think CPA offers), you will make bank.

I've used this method quite a few times, and it kills.

MichaelHiles

The only thing I have ever responded to as a result of a flyer on a car windshield is going to a rave party or a live band at a club.

garyfromdurham

I have only just read this thread so most of what I wanted to say has been said already. ie: leaflet distribution does work but it is not a good idea to put them out on windscreens of cars. It seems to annoy more people than endear them to you.

However, people should not dismiss using leaflets or postcards as a marketing medium.

I live in the UK and distribute 500 full colour leaflets on a daily basis with great results.

It is easier in the UK as we are able to distribute the leaftlets easily by putting them through the householders door. I think in the US and other countries you are not allowed to do this (I might need to be corrected on this).

It takes me around 2 and half hours and I can generally track my results en route by looking at the opt-ins I receive via my iphone email. I usually receive about 2 or 3 while I am actually putting them out.

Another dozen or so throughout the day and then the same again on an evening when the householders get home.

It is consistent and provides me with a brand new audience that might normally have found me.

Don't dismiss this marketing method but use it wisely.

Gary

Martin Luxton

Like everything, it depends.

Our band used to give out flyers near our venues with little success. Then we got some attractive young ladies to do it instead. It worked very well.

As some replies mentioned, targeting is important. I can think of a couple of situations where mass distribution in car parks might work.

1. When the ad is for something in the shopping centre the drivers are visiting.

2. Advertising snow clearing services in the eastern USA this week.

Martin

marciayudkin

In my area there is a long-standing business that posts flyers on all the public bulletin boards in a certain town or the whole area. They are still in business and doing well, despite the fact that much of this activity is geared to those of student age who are highly wired.

It works particularly well for musical bands having local appearances and for local low-end services.

It's very stupid, in my opinion, to look down your nose at something that works cost-effectively just because you think it's been superseded by something more contemporary.

You should use every means of attracting attention that's legal and works for your target market.

Marcia Yudkin

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druwainwright

We do flyering for a niteclub that i am involved with.. Try getting one side of the flyer designed like a parking ticket!!!! It always gets attention and when people realise its not a parking ticket they are delighted and generally wont forget the name of the company who put it there!!!

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druwainwright

Oh and dont make it a direct copy of a real ticket incase you end up in jail LOL :-)

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mogulmedia

Actually I have had very good reponses from car flyers. Yes most of them are wasted but overall, every time I have done it, I have profited from the exercise.

The only thing is most car park operators do not like or even disallow flyers to be placed on cars so the best bet is to walk the streets...

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Sleeq

Not good for the environment!!

Joli

yukinari84, Is there a specific size (full size - half - bus. card size) flyer you utilize? And also is it better to place it on the windshield? or driver's side window? or? Thanks

Joli

Gary, May I ask what type of product you are selling? CPA, or a service? Thanks, Joe

rodelu

It would depend on what you advertise in the flyer. Maybe a local shop or a local event, but for online marketing I would say no. You can try it of course and let us know how you are doing, but there are more efficient ways to drive traffic

yukinari84

It depends on the offer, but typically a medium sized flyer works the best.

If it's too big, then it doesn't work too good.

I also add graphics to it to make it as visually appealing as possible.

garyfromdurham

Hi Joel

It is an online newsletter and membership site.

My leaflet directs them to my landing page where they get a free book and and then I promote my newsletter and membershp site in emails afterwards.

The figures I quoted above were the opt-ins for the book.

Gary

Hooper

Poor for the environment as well. Your address www etc on your car or bumper

sbucciarel

I did that once many years ago. Got a phone call from the Mall management that if they ever saw another flyer of mine in their parking lots, they would charge me an advertising fee and a cleanup fee. I don't recommend it. When there's one on my windshield, it normally irritates me and I crumple it up without looking at it. Many people discard it in the parking lot ... hence, the cleanup fee.

Aaron.Scott

I've done it before with decent success. As long as you don't mind to get a few calls from people cursing you for littering.

webwriter

Placing flyers on cars at random is NOT COOL! Placing them on cars is littering. All they do is annoy and alienate the owners. Same is true with flyers placed on homeowners' properties. So what if those flyers contain an ad for pizza. I would never patronize any of those businesses advertised on those folders, period, nor would I litter someone's house or car with those annoying flyers.

TelegramSam

Perhaps the only way to make this work is to make them look like Parking Tickets/Violations.

But I think that niche has been sewn up the big boys...

Sam

Groovy99

I had a restaurant at one point and I used to have people stand outside a supermarket, with the supermarkets permission of course, and ask people if they would like coupons for a restaurant which we had. We would then hand them the coupons.

The same strategy works with almost anything. Find a place where the buyers gather, provide an opportunity they don't want to miss. BAMM.

Patrick
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Jeremy Morgan

For something brick and mortar nearby, this might work. If you advertise a sale at a restaurant in town, people are likely to take notice. If they've ever eaten there before they'll definitely read a little more. But if it's for SEO services or something that doesn't tie into their community they'll get pissed and crumble it up.

That's been my experience with it.

Jeremy Morgan, SEO / Internet Marketer
My Portland Web Design Firm
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Groovy99

I 100% agree. The original post didn't specify. The offer has to match the prospect's buying intent.

Patrick
"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."
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TheDebtEliminator

I have never bought anything from a car flyer

They are a waste of time and money, then become parking lot litter

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yukinari84

I see so many people talking about selling services with these flyers, but that is probably one of the fastest ways to get them in the trash.

If you are giving people free stuff, then your conversions will be really good.

Dennis Gaskill

..and the above is why the practice is illegal in many communities unless you have the property owners permission.