Bayo

$40,000 from 1 client in 2 months. So what? Does it mean I know anything super-special that you don't? What it really means is that there's something you need to know or remember ...

Do you have so much going on that at times you feel like you're the 'Chief- of-Stuff?'

Over this last holiday season I lost the toss of the coin on so many things that I ended up being the one to drive to the airport to pick relatives up who had come over for the holidays from London, buy the groceries, do a l-o-t of the cooking and somehow managed to end up with the smallest amount done personally! But it was all good.

After all, "...family first" as they say, and that's why what we do, what YOU do in your offline business can't be left to 'hit-or-miss' i.e. chance.

There's so much 'stuff' around today on how to do this 'offline' thing that it's dead easy to get paralyzed, confused or miss the boat completely...and it doesn't really matter what your level of knowledge or experience is.

Boiled Down Blueprint

OK, I'm going to add my perspective into the mix, but this is because at the time of this writing, it's still early on in the New Year (Monday January the 3rd to be precise) and you've got a whole year ahead of you to make it happen.

But first you've got to know what 'it' actually is.

Broken down into its simplest form. Offline Consulting is about Profitable Problem Solving.

Nothing more, nothing less.

Whether you associate your problem solving to Internet-based solutions or not is neither here nor there. All our clients and customers (and you too) care about are problems solved profitably.

Defining 'It'

It's important to get 'it' in every sense of the word to be successful in offering your services to local businesses.

There's not enough space here to do this justice and that's why I created a 30 minute instructional video for you to watch.

If you're currently doing 'OK' with your consulting business or if you're 'hitting the ball out of the park' in terms of what you're doing and how you're doing it then the video is NOT for you.

However, if you've been involved in this stuff for over 90 days i.e. Offline Marketing Consulting and you're not getting the results you want or need, then I invite you to access the video here.

Rest assured that you don't have to opt-in and there's no sneaky opt-in required and no 'back-end' shenanigans going on when you get there - It's available to you at no cost.

Back to Defining 'it'...

'It' is more than one thing - But when you take a systematic approach to running your business, 'It' is only one thing (more in the video).

The simple process for making your Offline Consulting more profitable can be summed up in a series of 'Its' and it's not about knowing your target market or niche first (Talking of the term 'niche' - I recommend to my service business clients that they use the term 'niche' as what they bring to the market that is 'different' to their competition. What do you bring to the market or are you like every other Warrior and service vendor? - This small difference in understanding in positioning is priceless. It helps them (and me in my business) get clear about proper positioning - Its also my belief, works for me and I'm not asking you to agree with me either by the way):

1. Know why you want to do this
2. Know what you bring to the table
3. Know what you need to learn
4. Be open to learning from the experience you gain along the way
5. Define your target market
6. Confirm that they have an active association/groups
7. Understand the general problems they have faced in the past
8. Understand the problems they face now
9. Define your ideal client
10. Apply 6 and 7 above to this smaller (and more likely than not, pain ridden demographic)
11. If possible, drill down even further to define a smaller sub-set of ideal clients (I went from Health professionals > Chiropractors > 'Mixer' Chiropractors (a 'Mixer' isn't a Chiropractor who likes her/his alcoholic beverage a certain way either!)
12. Establish what particular challenges they're accustomed to paying for historically
13. Establish how much they've been paying (obviously for things that don't work or at least don't work for them or they'd've used them)
14. Learn why those problems haven't been solved to date or at least get to know what your target ideal clients are thinking = Perform FREE Survey Monkey survey (SurveyMonkey: Free online survey software & questionnaire tool)
15. Package your results as recommendations and offer through virtual 'positioning' events such as local business webinars, teleseminars
16. Monetize your virtual events - Remember, these folks aren't your typical thieving internet market scumbags that want to steal your products - They are open to things that they believe will help them and will and DO pay good money. I can prove it to you...actually I do in the video
17. In case you missed it - MONETIZE i.e. make money from video>audio, audio>White Paper a.k.a special report, audio>CD, video>DVD home study program, virtual event>business coaching, business coaching>mentoring
18. Plan how you're going to spend time doing the things you really want to do when this works out for you because it will and you need goals BEYOND money (Trust me on this, things like being able to spend more with your family, visit the kids in college/uni when YOU want to are what we really want - Money is just the tool)
19. Become visible - No semantics. You know whether you're visible or not.
20. Generate interest for your stuff
21. Pre-qualify using whatever works for you (i.e. don't get hung up on anyone's method)
22. Have the selling conversations
23. Serve those you are duty bound (i.e. they've paid you) to serve

But all this starts by taking that one initial step.

I talk more about this and other things in the instructional video.

Why?

Why not? It's the start of the year and we could all do with some help or a kick in the behind mentally.

That's my 1 Thing done for this evening (...more on that too in the video). I don't get to drop in as much as I used to, so for now its wishing you the best of success in 2011.


Yours respectfully,

BAYO

Click here for the 30 minute tutorial video >>>

jodib

Wow Bayo,

Thanks for a fantastic post!

Huge inspiration for 2011.

Gonna watch your videos shortly,

Best Wishes,

Jodi

HTNMedia

Thanks Bayo for sharing this great post and also for the video...

Regards

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Creativegirl

Thanks for the return to basics. Very welcomed and timely.

Cliff_Truss

Hey Bayo,

I started watching your video (very good btw - some of the content seemed to be aimed directly at me!) but it gets stuck on 8min 45s every time.

Regards,

Cliff

Bronwyn and Keith

Hi Bayo

Great Vid.

Thanks for sharing.

Have a great 2011.

Regards

Bronwyn and Keith

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pinkgink

Great Info!!
________
Web Shows

Bayo

Thanks for taking the time to leave a comment.

This is really what we need to do (and I even forgot to add some simple steps).

Everything else is additional if needed based on the ultimate goal.

Regards

BAYO

Bayo

Thank you and remember, after watching the video you are free to do the 1 thing you're invited to do!

BAYO

Bayo

The basics, the foundation, the principles ... these things have always worked and will continue to work no matter what approach we take.

Appreciate your taking time to leave some feedback and looking forward to sharing your success this year!

BAYO

Bayo

Hi Cliff,

Thanks for the heads up. We checked and it seemed to be working OK on our end, but we'll keep an eye on it.

Appreciate your feedback ...and I AM watching you

Watch the video through and I tell you how to get help if you feel you need it at no cost by the way but you do have to at least watch the video!.

Cheers

BAYO

Bayo

Hey,

You guys rock. Let me say publicly that I always find it refreshing to read your feedback and comments on posts.

Just gives a 'warm and fuzzy' for some reason ... maybe there's a higher connection somewhere?

Have a great week, month and year.

Rgds,

BAYO

Bronwyn and Keith

Hi Bayo

Thanks for the lovely comments.

We set out each day to "make a difference". Some days we do...some days we don't...

But at least we give it a shot.

Best regards

Bronwyn and Keith
PS. You are probably right about the "higher connection" ...

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mogema

Hey Bayo

Thanks for the inspiration, its good to step back and get some perspective at the beginning of a new year.

Regards

Richard

[OFFLINE]Step by Step System...Earn $10 000p/m in Less than 60 Days?

timapps

Hi Bayo,

I listened carefully to your video, as usual your input has been valuable

You have got me thinking hard about how I am going to change my business one step at a time.



Cheers

Slugger_mn

Great read! Thanks(:

Jordan Godbey

Hey Bayo,

Thank you for the effort and time you put into making this post and video!

This is really great info that I'm sure will help a lot of people.. if they put it into practice!


Jordan

Jordan Godbey

Just finished the video -- great stuff. Opted in to your email list as well.

Thanks for great content! Looking forward to more.

Jordan

AndrewCavanagh

You know you could make this a whole lot simpler for people to understand and put it all in one sentence:

"Stop worrying about everything and looking for the perfect plan or the perfect tool or the magic piece of information and just get off your arse and take some action with what you know RIGHT NOW!"

All the analysis and info products etc etc...they're not going to help you AT ALL unless you start taking some action.

And the primary action involves you getting in touch with people who can pay you for your work in some way.

It's never been any more complicated than that and it never has to be more complicated than that.

Just ask yourself "what am I going to do right now to get myself in contact with some business owners or someone who can hire me?"

And then do it.

Kindest regards,
Andrew Cavanagh

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Jimian

Yup, Jim Rohn used to say, "Take action on the information you already know."

Otherwise you're like the builder on the job who keeps hauling in building materials - nails, tools, wood, metal, machinery - BUT NEVER BUILDS ANYTHING!

OFFLINE Marketing Strategies For The OFFLINE Warrior

Bayo

Hi Andrew,

Hope you're doing well.

True...but rather than try and figure out the best way to do it, then put it off till a later time when I could condense it, tidy it up, review and re-jig... I just wrote until I felt I was done!

Cheers

BAYO

Bayo

Hi Jordan,

I hope I can be of some assistance to you and I hope you joined the main list because I have just purged 2 of my subscriber lists so as to be able to focus more this year on the things that worked the best and with the people that have been dedicated to taking action (and got great results too --- which have been shared here in the forum)

Please feel free to contact me at any time.

regards

BAYO

Bayo

Hi Tim,

Happy New Year to you and the folks at home.

I've had the pleasure of working with you for a long time now and so you know that what I'm talking about works.

It's simple but not easy.

Wishing you every success this year and yo know how to contact me buddy.

Another 400% growth is around the corner for you...I just know it!

BAYO

kyhawk2

Thanks for the video. I think we all need to "Eat that Frog" by Brian Tracy. I am sure a local library has it. Save money and check it out for free.

Nealva61

Thank you for sharing this post and the video Bayo.

The one thing that I am going to do is read this post and watch the video once each day for the next 6 days so that I can internalize your powerful message.

Wishing everyone all the best for 2011 and beyond.

Neal