Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > Offline Marketing Discussions
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
Share
LinkBack Thread Tools
Old 07-11-2011, 01:00 PM   #1
HyperActive Warrior
War Room Member
 
Join Date: Feb 2010
Posts: 119
Thanks: 19
Thanked 11 Times in 10 Posts
Default How did groupon get so many subscribers?

Ok i know that groupon is more or less viral and they get more and more people subscribing to their deals everyday.

But when groupon was first set up how did they get so many subscribers?
mancmusicman is offline   Reply With Quote
Old 07-11-2011, 01:07 PM   #2
P1
HyperActive Warrior
War Room Member
 
Join Date: Jul 2011
Posts: 363
Thanks: 81
Thanked 217 Times in 53 Posts
Contact Info
Default Re: How did groupon get so many subscribers?

Good idea and a million dollar as "seed money"
P1 is offline   Reply With Quote
Old 07-11-2011, 01:07 PM   #3
HyperActive Warrior
War Room Member
 
Join Date: Dec 2010
Location: Rotterdam, Holland
Posts: 326
Thanks: 22
Thanked 40 Times in 38 Posts
Default Re: How did groupon get so many subscribers?

Most people are cheap. And bit advertising did the trick
Nathy Curiel is offline   Reply With Quote
Old 07-11-2011, 01:56 PM   #4
Making It Happen
 
scarab's Avatar
 
Join Date: Dec 2010
Location: Everywhere
Posts: 161
Thanks: 43
Thanked 22 Times in 16 Posts
Default Re: How did groupon get so many subscribers?

Morons,they will sign up for anything that looks like a magic button so they don't have to think or do anything.
scarab is offline   Reply With Quote
Old 09-07-2011, 01:05 PM   #5
Warrior Member
 
Join Date: Sep 2011
Posts: 7
Thanks: 0
Thanked 0 Times in 0 Posts
Default Re: How did groupon get so many subscribers?

The service itself is convenient too. I'm sure the professional-looking, aesthetically pleasing site helped.
Gingerroot is offline   Reply With Quote
Old 09-07-2011, 01:18 PM   #6
Heather!
War Room Member
 
fitz10's Avatar
 
Join Date: Nov 2009
Location: US
Posts: 584
Thanks: 176
Thanked 165 Times in 107 Posts
Contact Info
Default Re: How did groupon get so many subscribers?

PPC and millions in venture capital.

They were able to grow their list fast because they require you to give out your email before you can see the deal (or at least it appears like that, there are workarounds).




fitz10 is offline   Reply With Quote
Old 09-07-2011, 01:23 PM   #7
HyperActive Warrior
 
Join Date: Sep 2011
Location: Sunnyvale, California
Posts: 121
Thanks: 4
Thanked 20 Times in 19 Posts
Social Networking View Member's Twitter Profile 
Contact Info
Default Re: How did groupon get so many subscribers?

It is a viral, only because they got good deals people would be interested in (critical). To this day they also spending a bucket load on advertising.

If you want to look closer at how much they spent and how much they have made look here http://www.sec.gov/Archives/edgar/da...203913zs-1.htm

They have always incurred losses due to aggressive growth.
dancorkill is offline   Reply With Quote
Old 09-07-2011, 01:28 PM   #8
Active Warrior
War Room Member
 
LongTail Silver's Avatar
 
Join Date: Jul 2011
Location: New York, NY
Posts: 48
Thanks: 7
Thanked 22 Times in 18 Posts
Default Re: How did groupon get so many subscribers?

It started out as "The Point", as in "The Tipping Point". A deal would only "tip" if X number of people get in on it too.. So you bug all your friends to get this cheap widget. This in itself is a viral concept that enables fast growth.

Add to that several million dollars in seed capital which was immediately put into massive ad spend and you have explosive growth.
LongTail Silver is offline   Reply With Quote
Old 02-21-2012, 12:05 AM   #9
HyperActive Warrior
 
Join Date: Feb 2012
Posts: 262
Thanks: 2
Thanked 28 Times in 25 Posts
Default Re: How did groupon get so many subscribers?

This worked welldone for Groupon because even last year facebook ads were very low priced. The only people buying ads at that scale were Zynga, so there wasn't really anyone to bid against.
fpdeziner is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > Offline Marketing Discussions

Bookmarks

Tags
groupon, subscribers

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 04:13 PM.