How did groupon get so many subscribers?

mancmusicman · 07-11-2011, 01:00 PM

Ok i know that groupon is more or less viral and they get more and more people subscribing to their deals everyday.

But when groupon was first set up how did they get so many subscribers?

P1 · 07-11-2011, 01:07 PM

Good idea and a million dollar as "seed money"

Nathy Curiel · 07-11-2011, 01:07 PM

Most people are cheap. And bit advertising did the trick

scarab · 07-11-2011, 01:56 PM

Morons,they will sign up for anything that looks like a magic button so they don't have to think or do anything.

Gingerroot · 09-07-2011, 01:05 PM

The service itself is convenient too. I'm sure the professional-looking, aesthetically pleasing site helped.

fitz10 · 09-07-2011, 01:18 PM

PPC and millions in venture capital.

They were able to grow their list fast because they require you to give out your email before you can see the deal (or at least it appears like that, there are workarounds).

dancorkill · 09-07-2011, 01:23 PM

It is a viral, only because they got good deals people would be interested in (critical). To this day they also spending a bucket load on advertising.

If you want to look closer at how much they spent and how much they have made look here http://www.sec.gov/Archives/edgar/da...203913zs-1.htm

They have always incurred losses due to aggressive growth.

LongTail Silver · 09-07-2011, 01:28 PM

It started out as "The Point", as in "The Tipping Point". A deal would only "tip" if X number of people get in on it too.. So you bug all your friends to get this cheap widget. This in itself is a viral concept that enables fast growth.

Add to that several million dollars in seed capital which was immediately put into massive ad spend and you have explosive growth.

fpdeziner · 02-21-2012, 12:05 AM

This worked welldone for Groupon because even last year facebook ads were very low priced. The only people buying ads at that scale were Zynga, so there wasn't really anyone to bid against.

07-11-2011, 01:00 PM	#1
mancmusicman HyperActive Warrior War Room Member Join Date: Feb 2010 Posts: 119 Thanks: 19 Thanked 11 Times in 10 Posts	How did groupon get so many subscribers? Ok i know that groupon is more or less viral and they get more and more people subscribing to their deals everyday. But when groupon was first set up how did they get so many subscribers?

07-11-2011, 01:07 PM	#2
P1 HyperActive Warrior War Room Member Join Date: Jul 2011 Posts: 363 Thanks: 81 Thanked 194 Times in 52 Posts Contact Info	Re: How did groupon get so many subscribers? Good idea and a million dollar as "seed money"

07-11-2011, 01:07 PM	#3
Nathy Curiel HyperActive Warrior War Room Member Join Date: Dec 2010 Location: Rotterdam, Holland Posts: 327 Thanks: 22 Thanked 41 Times in 38 Posts	Re: How did groupon get so many subscribers? Most people are cheap. And bit advertising did the trick

07-11-2011, 01:56 PM	#4
scarab Making It Happen Join Date: Dec 2010 Location: Everywhere Posts: 161 Thanks: 43 Thanked 21 Times in 15 Posts	Re: How did groupon get so many subscribers? Morons,they will sign up for anything that looks like a magic button so they don't have to think or do anything.

09-07-2011, 01:05 PM	#5
Gingerroot Warrior Member Join Date: Sep 2011 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How did groupon get so many subscribers? The service itself is convenient too. I'm sure the professional-looking, aesthetically pleasing site helped.

09-07-2011, 01:18 PM	#6
fitz10 Heather! War Room Member Join Date: Nov 2009 Location: US Posts: 585 Thanks: 176 Thanked 166 Times in 108 Posts Contact Info	Re: How did groupon get so many subscribers? PPC and millions in venture capital. They were able to grow their list fast because they require you to give out your email before you can see the deal (or at least it appears like that, there are workarounds).

09-07-2011, 01:23 PM	#7
dancorkill HyperActive Warrior Join Date: Sep 2011 Location: Sunnyvale, California Posts: 121 Thanks: 4 Thanked 20 Times in 19 Posts Social Networking Contact Info	Re: How did groupon get so many subscribers? It is a viral, only because they got good deals people would be interested in (critical). To this day they also spending a bucket load on advertising. If you want to look closer at how much they spent and how much they have made look here http://www.sec.gov/Archives/edgar/da...203913zs-1.htm They have always incurred losses due to aggressive growth.

09-07-2011, 01:28 PM	#8
LongTail Silver Active Warrior War Room Member Join Date: Jul 2011 Location: New York, NY Posts: 48 Thanks: 7 Thanked 22 Times in 18 Posts	Re: How did groupon get so many subscribers? It started out as "The Point", as in "The Tipping Point". A deal would only "tip" if X number of people get in on it too.. So you bug all your friends to get this cheap widget. This in itself is a viral concept that enables fast growth. Add to that several million dollars in seed capital which was immediately put into massive ad spend and you have explosive growth.

02-21-2012, 12:05 AM	#9
fpdeziner HyperActive Warrior Join Date: Feb 2012 Posts: 162 Thanks: 1 Thanked 23 Times in 20 Posts	Re: How did groupon get so many subscribers? This worked welldone for Groupon because even last year facebook ads were very low priced. The only people buying ads at that scale were Zynga, so there wasn't really anyone to bid against.