Top Dog Marketer

Hi,

My name's Mitchell and I'm new to this forum, but I'm not new to the marketing game at all. I've been successfully using direct mail for many years now, but I'm curious to see if anyone else on here uses direct mail as well?

It's cool that there's an offline section on this forum, and it seems like a lot of you are really interested in closing deals with local businesses and creating an SEO empire, but it also looks like many of you don't know how to get started as well.

I'd love to network with any direct mail junkies on here, and if anyone has questions or wants to just chat about marketing or direct mail, then add to the conversation and I'll be happy to help you.

I'm the "Top Dog" when it comes to marketing.

Rocket Media

direct mail is the shiznit for lead generation and positioning

Skype: skaggsmontie

Top Dog Marketer

Hell yeah it is! Glad to meet another active mailer on the forum.

Several of my biggest successes in offline marketing and direct mail have been directly tied in with lead gen. It really is the best.

Oh and by the way,

I was just down in Venice beach last weekend. The rappers handing out their CD's and $1 pizza never get old!

I'm the "Top Dog" when it comes to marketing.

IMSince2003

I don't know a single thing about direct mail marketing. I considered it once, but I saw a $500-$1,000 price tag for each campaign and I decided against it.

johnny125

I have never tried direct mail, but as people says, someday have to try everything
When I will learn something more about it I will definitely step in to it

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Voasi

We've currently started a direct mail campaign for my company. It would be great if you share what/how/stats you're getting along with the offering so we can make this a useful thread.

I'll go first

- List: Purchased list from InfoUSA of local businesses with at least 10-15 employees and doing min. $1mil in revenue. We only get records that have the business owners name attached
- Envelope: we hand write their addresses on 30 pieces
- Letter: one-page letter just saying what they can get, our "offer", a guarantee and a website to go to for more information (we're focusing on offline marketing clients)
- Inside Letter: we put $1 (show we're "vested" in their business) along with a pair of dice to make the letter look bulky

Results:
We're on week 2, so I'll have better results of the next 6 weeks, but we have had 2 appts. so far. I have 1 sales rep working on this method. He'll call, qualify them a little bit and then go in for a meeting to close a deal on SEO or an internet marketing package.

We're going to run this for 8 weeks and see how the results are - we're only focusing in our county, as I want to work on closing more deals in my local market. Most of our clients are nationwide.

Looking forward to hearing your successes.

Gediminas

Well, in my opinion, the conversion rate is pretty good if you prepare the campaign right, but the up-front cost probably scares away most marketers, esspecially the ones that are just starting off. I haven't tried it myself but heard only positive reviews, so will probably do it sooner or later. Although, there are cheaper ways to get leads.

manny2513

Well what scares me the most about Direct Mailing is that I sort my mail by the trash can and I am pretty sure most business owners do the same. Now I do like SMS Messaging to them as they might get rid of a mailed ad but I am sure they will read a text message so I think the ROI is way higher. I might be wrong as junk mail keeps coming to my mail so it means is converting otherwise they will not send it.

Lazy Marketer's Way to Increased Sales! Make More Money with Pay with CPA

jirah

I have been hearing about direct mail but I have not tried. We only utilize the sms and networking sites for our local business and they are doing by far.

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Top Dog Marketer

Right on brotha sounds like you're off to a good start. Just curious, how many of your prospects are actually reading the 1page letter and going to your website? In my opinion, you should ditch the website and just drive them straight to calling a 1-800 # and setting up an appointment, or you should combine the 2 and make them work together.

You'll pull more leads by combining a 1-800 # with the website right away, instead of just having someone call them later on.

BTW I like your dice and $1 bill approach. Typical Gary Halbert and yeah that stuff works well.

I'm the "Top Dog" when it comes to marketing.

Top Dog Marketer

The time to achieve offline domination with direct mail is now! It's wide open my friend and there is very little competition today in comparison to back in the 90's.

I'm the "Top Dog" when it comes to marketing.

Top Dog Marketer

Jirah,

You need to start using direct mail ASAP!

Trust me on this one. If offline methods are working for you or anyone you know already, then you can EXPLODE your business if you add in direct mail to your efforts.

If you or anyone else has any questions or ideas feel free to PM me whenever you want and I'll get back to you guys as soon as I can.

I'm the "Top Dog" when it comes to marketing.

Jgregory

Lumpy Mail... love it! the dice adds that extra sauce that gets your open rate way, way up there.

Handwritten addresses: also a great addition for increasing open rate.

And your segmenting and profiling a list based on your historical knowledge of your market's best profile. Excellent.

If this is your first direct mail campaign, you are off to a fantastic start, my friend.

As has been pointed out, this is all sound, sage advice from oldtimers like Gary, Bill and myself when we were rolling high back in the 80's. Long before the WWW and offline marketing were even a glimmer on the horizon.

I'm consulting with more and more "offline marketers" these days and when I get them into direct mail with Post Cards and lumpy mail they are always amazed as the ROI and the response. Snail mail works very well when you work it with proper strategies and techniques

I second the OP's suggestion to go straight to a phone call for response mechanism... and get a local tracking number so you build up performance metrics for each campaign.

As long as you are hand-writing addresses, then strongly suggest you brainstorm lots of ideas and do lots of testing... 50 pieces with its own tracking phone number will give you statistically relevant performance to make sound decisions on a local level.

And for those of you hearing that direct mail is expensive and difficult, think again... the ROI will knock your socks off when you get successful campaigns tested and working for you.

Telemarketing works great, but for those "offliners" on a small scale, then post cards is a lower entry point for $$ investment. Just be sure you do this right... not half-fast, if you know what I mean.

Brainstorm an offer that sings for your prospects... before you go to the Post Office. The marketing message is what does the work, not the delivery vehicle. Lame offers give lame response.

And if you continue with direct mail, PM me if you want some help with your specific Lists... and segmenting and profiling. Target marketing was our secret in the old days, and it's the secret now... you don't send your offer to just any business. The tighter you focus, the higher the response, the higher the closing ratio, and the lower the cost

And when you target correctly in verticals... then you can double your response rates easily by customising and personalising the offer

Send all painting contractors an offer built around getting new OC customers for painting contractors located in Orange County... not offering services like SEO.

The only bottom line they want to hear about is new customers.

Best of luck to you in your direct mail campaigns... its a sure winner for offline as you are doing it now... refine it and you can easily roll it out nationally to vertical markets

All the Best
Jan

Smile Big. Eat Well. Laugh Often.

wilder1047

Probably the only real successful method I've used to get clients on the phone.

There's a super effective method listed on offlinebiz.com that is so top secret I'd probably be lynched for divulging it, especially since Andrew Cavaghan is on these boards.

But, seriously worth checking out - I had 8 replies on 20 letters sent out!!

WSO Scholar

Right on the ball! I use it as well.

Carmen_Hudson

Voasi:

Thank you for that InfoUSA tip--that is solid gold. Those are exactly the sorts of businesses I'd want to contact. I'm booked solid right this second but I'm filing that tidbit away for after the New Year; I'd been wanting to try a more aggressive marketing method for my ghostwriting business and that looks like that's going to be the way to go.

Blue Jean Entrepreneur

IMSince2003

Well, as to sorting things by the trash, I've always been able to get people to read my mail by using USPS flat rate envelopes. They look like FedEx and they look important so they get opened. The only problem is the $4.95 price tag.

Jerryl

Too expensive for my taste. But like most advertising effective if done right.

Amy5

I had (perhaps wrongly) assumed that direct mail would be too expensive. I'm just starting out and have a zero budget, so a large mailing wouldn't be a realistic option, but I like what Voasi said about mailing 30 at a time - that sounds both doable and affordable.
I wonder, would it be recommended to follow it up with a phone call to those who don't respond?

perfectlovehere

I'm honestly a bit scared to take the dive into direct mail. Seems very expensive. And with email marketing I don't see much of a reason at the moment to put money into it.

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Top Dog Marketer

One of the CHEAPEST and EASIEST forms of direct mail is targeting local businesses. Obviously you have to pay for some postage, and whatever type of special mail piece/package you are using, but when 1 client could easily mean $50k+ for you then that ROI is insane.

The BIGGEST mistake that beginner direct mailers make is assuming that direct mail has to be expensive and costly.

I'm the "Top Dog" when it comes to marketing.

iamchrisgreen

Any chance you could share what's in the letter mate ??

Jgregory

@ sounds very expensive

@ too expensive for my tastes

Positive Points for Direct Mail

Offline Marketing is tailor-made for extreme direct mail targeting. You can easily reduce the number of pieces mailed with proper strategy. I have clients sending out 500 post cards and picking up 10 clients worth $1800 monthly, not counting setup costs.

The post cards cost $1.56 each to mail to selected targets. Gee, that's a lot for a single post card, isn't it? Full color, 8 1/2 x 5 1/2 with a shout-it-from-the-rooftops offer and a CTA(call to action)

"Would you like a piece of this, Mr. Contractor? Call me before 5PM today at (555) 555-5555"

No Lame Offers Please

The main thing feeding the expensive reputation of direct mail is when someone barges ahead sending a few thousand post cards to indiscriminate business addresses offering a "free website analysis".

Epic fail. and for that person from that point forward, their opinion is direct mail is expensive.

Other direct mail campaigns are wild successes because they are targeted messages that are noticed, read, and the recipients act on the offer.

There is no magic in any method and certainly not a magic post card. The magic is in sending the right OFFER to a hungry crowd.

EDIT
Someone pointed out that 10 new clients from 500 sent was not a very good return. Well, by the money math it certainly seems like a great ROI to me. $1800 x 12 = $21,600 annually for $780 investment.

Additionally, direct mail pieces such as large colorful post cards have a long shelf-life. This is hard copy sitting on a desk. Response rates for direct mail can continue over many weeks after the actual mailing.

Smile Big. Eat Well. Laugh Often.

Jgregory

@Amy5 - "I wonder, would it be recommended to follow it up with a phone call to those who don't respond?"

Very good observation on your part. Followups should be a part of any strategy. The Majority of Qualified Prospects take 3 to 7 contacts before they buy. There is every reason to do followups, and the first call should be a qualifying call for strong interest/desire. As long as that exists, keep doing regular followups

Smile Big. Eat Well. Laugh Often.

donblack11

So if I wanted to send a direct mail campaign to promote sms marketing to companies, what is the best way to do it?

What type of call to action will I have after I manage to get them to open the mail? How do I get them to even care? This isn't the same as SEO where I can tell them I'll promote their competitors instead.

Also,
Can someone run this campaign and report results?

You put $100 bill in an envelope. "Want more? Call me."

Jgregory

Excellent.

Priority Mail is Not Expensive

These always gets opened 100% of the time. Do the math on a total mailing cost with 100% open rate. These are best used as followups, or with extreme targeting.

What's inside the Priority Mail? Try a DVD. Custom spiral bound reports. Just Match the priority delivery with a maximum High Voltage offer.

Make it special. Make it Personal. Stick with ONE Single Offer for highest response.

OR, if you are synched into specific target market with special knowledge, then use Priority Mail as a first mailing with extreme targeting techniques like this.

Chiropractor Alignment Point with 100% Priority Mail

One of my clients sent a bundle of photocopies by Priority Mail.... copies of all the Yellow Page chiropractor ads in a major city phonebook.

And a Post-It note.

"Dr. Richards, I can beat all these ads for 90% Less. Call Rob 555-555-55555"

Direct Mail with a 100% Open rate. 100% got read/studied.

Attention getting, right?. He drilled down to the core decision point for Chiropractors... competition is absolutely fierce in that profession.

And how did he target just the right chiropractors?

I supplied him with full contact info for all 732 chiropractors in that particular MSA. His admin assistant then tallied all the ads up and we Subtracted those Yellow Page chiros from the Mailing List. IOW, removing those advertisers and our mailing list was all chiropractors without a YP ad.

Then we drilled down to the smallest chiropractic offices and he mailed those first. Working his way up the ladder. Smaller/ Newer = Hungrier

Auto-Pilot Lead Generation

25 Priority Mail packets sent per week. That's $125. A steady supply of qualified prospects resulted. The qualified leads phoned him. The strategy we developed, was drip-feed lead generation... so he could handle the followups and setting up new clients without a huge workload.

Flip this around any marketing method you choose, and the direct mail ROI simply crushes any other method for results and lower costs per sale/profit.

Marketing ROI is just a mindset, a way of thinking. Cost per lead is the metric. Cost per sale.

Five bucks for postage can keep you out of the profitable direct mail arena, or you can apply proper strategy and have the most inexpensive lead generation possible for your offline business

Extra Strategy Notes

* NO return address

* These were hand-writing addressed to each Chiropractor by Name in a Priority Mail envelope rubber stamped Personal & Confidential. Gatekeepers will take this un-opened priority mail envelope and put in the center of the chiropractor's desk.

* As this developed, I suggested he add more photocopies. We printed out the entire list of all 732 Chiropractors with full contact info and then added those copies in middle of the YP photocopies. Subtle, yet highly effective reminder of the competitive marketplace.

* "Synched to a market... special knowledge" My client had a brother in another city who was a chiropractor. This gave him an insiders knowledge so targeting chiropractors made this best target and Priority Mail the best method for this client. He could also deliver the results... a constant stream of new patients.

There are no secret methods to success. No magic marketing potions to make you rich over some other offline marketer. Either you can deliver results or you can't. The bottom line is always the bottom line.

Smile Big. Eat Well. Laugh Often.

Voasi

The letter has a "PS" at the bottom, offering a $197 value to watch a 10-day free video workshop (on the websites) on how to increase their companies revenue. It's not the driving force of the letter, it's a way to add value right off the top.

I'm mostly tracking calls and follow-ups by my sales rep.

One appt we had on Friday says he'll wants to put something together in the beginning of January - he's leaving to Japan for 6 weeks to visit his son.

Another appt. said she's opening up a new restaurant and wants a new website, mobile site and marketing for the new restaurant, launching March - and so she also told me to call in January.

Voasi

Hey Chris,

Once I do more testing, I'll post our sales letter. No point in putting up our letter that hasn't converted yet.

On a side note, I found Bruce's DM WSO and I've been thinking about buying it.

If anyone is interested in Bruce's WSO, here it is: http://www.warriorforum.com/warrior-...old-calls.html

ukcanadian

Really like Direct Mail, though all theory for me at the moment.

I am putting together a campaign using a Dan Kennedy style three letter sequence mailing. As such, I'll be sending sales letters instead of lead gen.

Here is what I've learned, and will implement

Your list is by far the most important factor. If you send a sales letter for dog grooming to a list of people with pet allergies, you likely aren't going to make any sales. However, if that same letter is sent to dog owners, you're more likely to convert.

Once you have a list, and mail to it, your obvious goal is to get your letter read. Therefore, your first step is to make sure your piece of mail is opened. If you're mailing a letter, put it in a regular envelope, hand write the address, and use a first class stamp. No slogans or logos. No teaser copy. You want the prospect to think they're getting a letter from someone they know (even better if they are through a referral).

After getting the letter opened, your next task is to get it read. Assuming you've done your homework, and sent your mail to a targeted list, you want to make sure that your headline is compelling enough to make the reader want to carry on reading the rest of the letter. John Carlton (epic copywriter) talks about the greased slide. You make the headline so compelling to the reader that he wants to read the first sentence. The first sentence needs to be so compelling that the reader wants to read the second, so on etc...

You need to convince your reader that what you have to offer is something they can't live without. List the benefits, address all objections, and hit them with a knock em dead offer they can't turn down. Take away as much risk as possible.

This is my strategy for my first mailing. I plan to test the headline, the price, and the offer. I think I'll take Jgregory's advice and test in lots of 50.

Any thoughts or comments are appreciated

chrisclements521

No Doubt that SMS Text Messaging rocks, but the thing is that you have to build an optin list in order to do it... I don't think its Direct Mail vs. SMS text Messages, but rather...

Chris Clements, Founder & CEO, YeeZ Mobile Inc.

Jgregory

Dan, John, Gary, Bill, myself, and many others have taken direct mail well beyond the theory stage. We are all following a scientific approach. the methods you are quoting here have all stood the test of time.

Excellent strategy if you have followups in mind

For my offline clients, I've suggested using Phone call for the first followup.
Easy on the gatekeepers. since you are calling about the letter you sent to Mr. Brown the manager, yesterday. Time your calls for next day or same day of delivery... see the post about Priority Mail

Phoning highly effective. The phone allows you to skip the other preliminaries and get down to business if the prospect qualifies

Say that three times before every action you take about direct mail or telemarketing.

Targeted Lists - allows the personalizations that presents a Compelling Engaging message

I recommend smaller lists with custom merging

* Contacts Own Name
* Business Name
* Keywords for Business's Lingo. Restaurant owners talk about "covers" not customers

Saves you lots of money too... smaller lists mean less postage, higher customization, higher response rates.

Because it all works to get you into the A Pile

There is an A pile, a B pile and the S pile for all delivered mail before anything is opened

A= utility bills, checks, personal mail.
B = Maybe its interesting, will get to it later
S = ****Can

99% of all mail goes to S. The B pile averages 10% open rate over time, maybe.

You want to send 100 pieces and get 100 in the A pile. Customisation and the holy trinity of handwriting, real stamp, plain envelope will get you there or very close to 100%.

Question: How much money does one make sending 1000 postcards and having 950 land in the S pile? Well, it does cost about $500 to $750 for sending them. The math... 50 opened, about 5 replies... is $100 to $150 per lead. All this changes with 95% in the A Pile and opened. Details matter.

That is why direct mail gets a reputation for being expensive. Beginner mistakes are costly. You have to do this like major leaguer or don't get in the game.


Hand Writing Tip: make sure a female handwrites the addresses.
Narrow felt-tip, bright blue ink. Not red, nothing cute. No smiley faces.

Women recipients respond positively to feminine handwriting. Female gatekeepers who sort the mail, never toss out personal letters from women. They will get to the addressee's desk.

And men... well, you can figure that one out yourself.

Return Address: Don't use one at all. Curiosity is King.
Why? Your address is correct, the USPS gets it there. Why not?

Compelling can be had by adding a few words to a merged letter/card addressed to Bob Brown owner of XYZ Pizza in Barksdale

ABC Pizza in Century City doubles Thursday Night Sales in Sept 2011

We can do the same thing for XYZ Pizza in Barksdale since we have one slot left in your trading area for the most effective customer generator of the 21st Century.

And best of all Mr. Brown, you get to try it free for one full month. Call me right now for that last free slot, and see double or triple $$ in the cash till every Thursday in November

555-555-5555 Ask for Jan. Free Month Code is "PizzaQ"


Compelling enough?

Folks, there's no secret sauce to copywriting. Just use the competitors name, the owners name, with an offer Bob Brown at XYZ Pizza can't refuse.

And you can be this Compelling because you are sending smaller mailings to extremely targeted list by SIC classification, annual sales, and neighborhood geo-codes

Absolutely nothing is more important than a targeted list using Personalized mailings.

It is cheaper to send targeted lists, and they blow the socks off the other pieces in the stack


You are doing that already. Experts like Dan, John, Gary and Bill are experts... because they have done it all successfully.

Me? I take it to an extreme level for my clients... because the costs have never been higher and it just makes sense to work on the conversion ratios.

The money is in the list, but the big bank deposits come from the response rate and conversion ratio.

Regards,
Jan Gregory



P.S. I can help any offline marketer with a highly targeted B2B list that will work with your offline product or service. I have my own B2B database for everything in the USA.
.
.

Smile Big. Eat Well. Laugh Often.

RobKonrad

I love direct mail... I've been involved with it for quite some time and it is a different kind of game than online marketing.

But at least where I live, the conversion rates have been falling and falling for the last years... people are sick of their mailboxes being full of advertisements.

"Mail personalisation" was something new and exciting 15 years ago, but as now everyone with a cheap office printer can send out personalised maillings, the "that's something special" effect is gone...

But let me tell you, standing before a room full of containers with letters for YOUR product is something you just cannot compare to sending out the same amount of emails... <sigh>

Cheers,
Rob

ukcanadian

Damn you marketing... awake at 4:30am thinking about strategy - finally got out of bed to make a cup of tea, and bust the kettle because I turned it on with no water in it. Good morning world!

jgregory - thanks for the reply! Good to hear from experienced players.

I'm working on B2C. Not sure whether that changes things. Woke up thinking about whether there would be any merit in trying to lead gen first before sending out a sequence. Since I'll be renting a list, my understanding is that I'd have to rent the name for each sequence, whereas if I lead gen, I would own the name on my own list.

Is that the way list rental works? or am I off base?

Rob - I agree that personalisation isn't nearly as impressive as it was in the 90's. With that said, I'm working under the assumption that people are sick of their email boxes being filled with ads, and emails from unrecognisable names. I assume (have yet tested) that if they receive a compelling sales letter, hand addressed in the post, about a product that they're interested in and will improve their quality of life, it might make them pay more attention. I manufacture premium motorcycle clothing, so my prospects are passionate about their hobby, and my industry. I can only imagine it would be very difficult to create interest in an industry that doesn't hold as much client interest, such as maybe carpet cleaning.

thoughts?

P.S - I'm aware assuming makes an "ass" out of "u" and "me"

Jeremy James

Hey guys,

I started another thread for this, but, this one is "hopping," and I would love to hear some of your GURU opinions.

In my full time job, I sell a particular cellular service. In a recent contract negotiation with our main competitor, we have access, at no charge to the customer, every advantage that our competitor has. So, in other words, it's seamless. No difference to the customer at all.

That being said, the service which I sell, I believe, can beat our competitor on pricing, no matter what.

I recently became aware of a small number of local businesses which use our competitors services. Through some research, I have Company Name, Decision Maker's name, address, and phone number. I tried calling one yesterday, and it was a no-go.

I thought about sending a direct mail piece out to these few businesses. I really like the "2 dice" in there.

How would you go about doing this so I could at least get an appointment, or maybe even more interest?

Thanks.

Jeremy

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write27

I agree with the fact that people are tired of junk mail. But if the mailing is targeted toward people you know are likely to be interested in your product or service likely to cut down on the "junk mail" factor? For instance, I know that if I receive a mailing on how to earn money online from home, that mailing is going to get my attention. Much more so, than an email, which I will assume automatically is a scam.

Jgregory

You are absolutely on target with the main message of this thread... it's all about targeting the audience for your message

One man's meat is another man's poison - old proverb.

Direct mail is a "delivery vehicle" with its own set of criteria and characteristics. Email is another, but the central strategy is targeting the list, and getting it opened. That's 90% of the hurdle to success

@personalisation
the sound of your name is familiar and we all like to hear it. Your name resonates. Always has. Always will.

Perception - With a cheap laser printed postcard it appears to be a cheap shot

Personalisation using a hand-written address, no return address, plain envelope is something entirely different for your target's perception, isn't it?

But, how can one afford to do all this work... but going full circle and doing the extreme targeting first... and sending your message to the receptive, and much smaller audience.

Targeting = Smaller list, lower costs, higher response, more profit, high ROI.

Email Blasting, even to a targeted list, is fast disappearing as a delivery method for direct marketing. Perception has changed. The response rates are so low, it's not been profitable for my clients. The risks of being labelled a spammer are high too.

Email is a great tool, as a communication tool for those in an established relationship. IOW, your own list that knows you.

Smile Big. Eat Well. Laugh Often.

jewfasa

Too expensive but probably among the best marketing campaign.

I do Web Development and SEO services / Backlinks

danielkanuck

Any tips for selecting a good mailing list?

bmsmarketing

I already have a 15 million database of businesses in thet US complete with phone, name, address, etc. Should i use that for mailing in my area? or mail out nationwide?

if anyone wants the list for mailing purposes, pm me for a cheap rate on this. its 2011 US business database.

bmsmarketing

is it better to use a service to mail it all off? or just print and package ourselves?

mrmatt

I love direct mail.

I have seen many people here complaining about the cost. But there are plenty of direct mail campaigns you can set up where you don't have to send out thousands of post cards or letters.

The last campaign I did I sent out 53 packages. 5 responses and one closed deal. Cost was a little over $80. What I got out of it.

$500 for website.
$200 monthly for SEO

Annualized income - $2,900
ROI - 3493%

This campaign was more labor intensive. About 10 minutes per direct mail piece. But it was very targeted.

Big Long Lists - Long Lists Of Useful IM Stuff

Michael Bucker

Seems that everyone has their area of marketing they like and their area that they are afraid of. Offline marketing in my field is one of the areas I train salespeople in. If you are afraid of an area of marketing but you see others doing it, this tell me one fact, they understand something about that area of marketing that you don’t.
It seems apparent to me that all forms of marketing work and reach a certain number of people. I suggest to all that you use as many forms of marketing as you can, only find someone like our friend here that understands their area of marketing well.
I train my people to use at least 3-4 different areas of marketing. There are truly so many ways to market. Using only one limits us.

St Croix

I'm taking the dive this week!

Have just spent the last 2 weeks setting up a very elaborate direct marketing campaign here in australia. First mail out is 100 letters, highly targeted with a 50/50 copy split test. The next will be 200/200 with a goal of 1000 per month moving forward. I've cataloged the entire city and have a massive list built. The action component to the letter is a phone call and free report.

Will let you guys know how it goes!

Cheers

Back in the game!

Love2KnowU

Have you tried using personalized Send Out Cards? You create the campaign, input the mailing info...and they send out your post cards or handwritten cards for you!

I use them for personal mailings but they can be used for business campaigns as well! Such personalized mailings get opened much faster than some pre-sorted, 3rd rated mailings...and with much better results!

vpunch

Direct mail is a great idea and has so much potential.

KabirC

Where is the best place to hire someone to do mailings for me? I don't have time to do them by myself right now.

Balling to hard to be balling on a budget.

kayetaylor

Same here... I love direct mail.

Becker13

This sounds ironic to me but,

If someone could make a solid WSO on this I would be EAGER to pay for it

Apollo-Articles

Sounds interesting, can you recommend any books on direct mail? Or templates even?

I'm looking to set a lead generation campaign up but feel I don't know enough to dive in yet.

Sam

AT LAST: "At Last...A US Writing Team That Delivers High Quality Articles At Unbelievable Prices!"

mariazz

No idea for direct mail at first, but this thread helps me. Quite expensive though it's helpful.