Home Renovator Humiliates Web Guy After Getting $17,800 from $86 spent on direct mailing

Ewen,
Keep posting direct mail info like this. I can't get enough. Getting excited about direct mail all over again. I haven't had anyhting to do with direct mail since before the internet and just getting back into it.

Are you talking to these biz owners. In other words how do you know what they made?

Mike

How did he humiliate a web guy doing this?

Was there a competing campaign being done online targeting the same market demographic with the same message?

~Dexx

$86 is very cheap! Where was the advert placed?

I think the builder did a good job identifying his "target" audience. I read the tick-list and wanted to call the guy. LOL!

Thank you ewenmack;I love stuff like this! Reminds me of Claude C. Hopkins;the guy was truly a genius ahead of his time in the field of promotional advertising.

I love these examples Ewen, keep them coming. That's awesome ROI.

But how many of those were sent out in order to get 3 sales?

Direct mail works great, if you can match your message to the right list.

Ewenmack, awesome example thank you very much, I have always been a great fan of direct marketing and I have said many times that you can start testing your message on google adwords, and after some successful campaigns you can roll it over to your business cards, postcards, letters, etc.... then you start leveraging your message in a big way.

keep posting these great examples. thanks again.

Direct mail must work. I get at least one direct mail piece a month from GOOGLE!

Great advertisement there!

I just found this story the other day about a nice 40,000% ROI from sending a simple thank you card and there are a few more good examples on his blog.

Keep the great examples coming!

Cheers,

Steve

Great post Ewen!

Owning a remodeling company myself, I can see where this would work, definitely. I love the handwritten font on there too, all too often I see poorly done fonts but this is great.

I am absolutely STEALING this idea for our marketing this is great!

If this winds up working we will spend a lot more than $86 on marketing it thats for sure.

I rewrote all the lines to make them consistent with energy efficiency.

Stuff like -

Do guests keep their jackets on when they come into your home during the winter?

Can you turn your ac up full blast during the summer but still sweat on the second floor?

Does it seem like your thermostat NEVER listens to you?

How often do your kids bug you for money that just gets wasted on bills?

Do all the rooms in your home stay at the same temperature?

Would you like to have better lighting without always worrying about the lights being left on?

Is the insulation in your attic begining to deteriorate and break down? Moldy or Dirty?


If you answered yes to any of these questions, call Lynn now at 908-688-5025 so we can pencil in your personal consultation with NJEE. Our consultations are 100% free and even if your home does not make a good candidate you will still save money. Every customer that calls for a free consultation will get a free DIY Home Performance Guide along with 2 FREE CFL bulbs!

then some social proof and whatever else I can think of.

I definitely like this whole idea of targeting women & unfortunately all my last campaigns have been targeting men. When I really think about it I have 3 brothers who are married, and every single one of their wives writes the checks and controls their bank account.

I was marketing to men thinking men would be more interested in energy efficiency, logic and technology and what have you. Really I need to start making my post cards more emotional and focusing on women, maybe that alone could help turn a few sales!

Mind letting us know the selects you used for the list? Where'd you generate the list from?

Very clever use of copy to latch onto the focus, well done i say.

The OP is kind of an odd duck. He admits tricking us into reading this post. Yet in another forum he scolds us for not being sincere in our own posts and not thanking him often enough for his here http://www.warriorforum.com/offline-...s-serious.html

Love it! Very "Perry Marshallish" if that's a word. Super targetted instead of "business cardish" is that's a word. OK now I'm just making up my own language.

Ewen ,

You did the copy for that flyer? Excellent job.

Hah. I swiped this ad months ago when it was posted.

I actually redesigned this entire ad in photoshop but with a new woman. My plan was to run a small direct mail test and send out a couple hundred postcards.

So I designed the entire thing then started looking for a new girl. Took me about 1.5 hours to decide on a woman (OCD kicked in hard). I was typing in "woman drinking wine" "woman drinking champagne" "blonde drinking campagne" and scanning through hundreds of images just to find ewens girl. But I never did. So I wound up picking one that looked too much like a model rather than a housewife. Finally, when I tried to extract the background, it came out like crap. It was a white background but the edges around the woman were too jagged.

I went back online to find another girl that looks like this one, and couldn't do it. So I gave up. Some of the women drinking champagne on google images look creepy as hell, and I needed an all american housewife like the one above.

If anyone wants to recreate this in photoshop I'll upload my psd so you can throw a woman in there. Just let me know. My OCD murdered this project a while ago.

-Red

That mailer is just brilliant. Ex post. Thanks.