iAmNameLess

Alright, ask and you shall receive I guess. Lets go through this, but first I want to explain that I didn't want to write anything on here. We're in the middle of quite a few projects and testing out efficiency of myself and my team for completing these projects. I set an unreasonable deadline of tomorrow for an amount of projects most of you simply will NEVER have.

Bumpin to Pandora, and multi tasking working on a few different website design projects at once, I felt "called" to make my next issue of the welcome to reality series. I really didn't want to give in, because the truth is people will click the like button, people will be browsing and think this is awesome, but a very very FEW actually put anything they learn into practice.

Maybe me and someone else on another plane, dimension, crossed paths, or maybe it's divine intervention, but whoever it is out there that truly NEEDS this, put it to use damnit.

For the first in the series, you can go here: WELCOME TO REALITY, Volume 1, issue 1: How To REALLY Build Your Business FROM NOTHING.

Now here we go...

Stop Being a Sissy, Forget About MYTHS, MAKE LOVE WITH MARKETING

There are a lot of you out there, trying to fake it until you make it. Following what all the self proclaimed gurus tell you, trying all these new systems, coming up with all these different delusional attempts at logic with how you're going to succeed. It isn't going to work.

There are a lot of people on here you may follow, you might take what they say as gold. Don't. Follow what I say word for word? Stop it. You don't create an empire by being someone's pet. You don't become successful following what someone else says. You don't truly understand what works and WHY it works by just going with the flow.

Assume nothing, TEST EVERYTHING.

The first part of my title, says stop being a sissy.

The reason I say that, is because a lot of you are so scared.... that you're NEVER going to be successful at your own business. For that reason, the only encouragement I can give you is to quit and pursue something else.

Harsh? Not really... I have come to notice a lot of people that are STOPPING THEMSELVES FROM SUCCESS. They actually have a FEAR of success. That fear manifests in different ways. They fear things they shouldn't even worry about. They think money might change them, they think they have too much risk if they do this, they think that there is too much competition, that they don't have enough knowledge. The truth is, they are just being sissies and they're effecting their own chance at success because they are too fearful!

I have seen people with massive potential, I talk to a lot of them on skype when I have time, I try to give input and guidance along the way. There are some of those that aren't going to get anywhere and it is nobody's fault but their own. They're too scared to pick up the phone, they're too scared to put some money and time into direct mail, they don't want to deal with craigslist, they don't know how to use PPC. Once again, they are scared of success. These people will get NOWHERE! Don't be one of them.

I have also been blessed to see a few people that I have helped, achieve great success. Some turned in a direction I wish they didn't, but they're still achieving success. Others are running profitable businesses and are being a monster in their local market.

Honestly, I get really irritated at times by some of you. Some of you have been on here for years, and you just read and read and read without ever doing anything. Why are you wasting your life? If you didn't do anything yet, you're never going to. What the hell are you waiting for? Do you think in a month from now you're going to have everything you need? No, it doesn't work like that. Business doesn't go smoothly, it doesn't go perfectly, if you want to achieve success you have to get going and learn how to overcome failure, mistakes, objections and hurdles.

The ones that REALLY piss me off are the ones that show massive potential. I REALLY want to call out names, but I think it would get me in trouble, but then it would also take away the accountability from those of you who just read without posting. Some of you have so much knowledge, and have certain traits that you KNOW you can be successful, and you KNOW you can do this... but you don't. Call it laziness, lack of luck, lack of motivation, lack of knowledge... what you call it, isn't exactly the point.. the point is, it's blocking you from achieving success.

If you're afraid of putting yourself out there, and you're letting that fear stop you from moving forward, then give up. Are you a winner or a loser? Have you hit a speed bump then ran into a road block? Winners overcome road blocks.

Winners and losers both have fears. The difference is, the winners conquer their fears and make them their bitch. Which one are you?

Now Lets Address These FRIGGIN Myths

These kill me... The internet marketing, and offline marketing world loves to have myths readily available for almost all circumstances. The best part, is that the myths are thrown around by people that are nowhere near qualified to even speak about certain subjects.

Let's reiterate a fact that has been said many times... there is not a push button solution to running a business. This product, that product, it doesn't matter... it's not a push button solution. No WSO, clickbank product, or new hot item that was emailed to you is the answer to your problems. No WSO is going to do the work for you. No "guru" is going to make calls for you or do direct mailing campaigns for you, or send out millions of emails FOR YOU. The only one you can count on is yourself.

The main myth I want to address is the one that has been started by a very popular author... in the book "The 4 Hour Work Week". Yes, it opens up your brain to ideas, yes it allows you to see things differently, congratulations. The thing about this that really irritates me is that some of you take the idea as reality, which it definitely isn't. Even he doesn't work a 4 hour work week. It's a lifestyle gimmick that no one will ever accomplish if that is your main goal out of running a business!

I work 80-100 hours a week on average. Do I absolutely have to? No, probably not but I don't mind since I intend on building a billion dollar company. The amount of hours I work, you work, or whoever else works, isn't the issue. The point I'm trying to stress is that if you want to be successful, you CAN NOT be caught up with little BS like how you can work a 4 hour work week. You have to be ready to make REAL sacrifices.. you have to be ready to put in a ton of work.. and you have to work REAL DAMN HARD to create luck. You have to create a REAL marketing strategy instead of just sending messages on linkedin for 8 hours a day because some new course told you to.

Don't EVER let someone on here make you think it is easy, because it isn't. Everything is usually harder than it seems but once you do it, you have that much more experience.

Sometimes you have to stay up until 5AM, sometimes you have to miss some event, tv show, and sometimes you have to spend money you didn't want to on a business related thing.

You have to want to succeed more than you want to sleep. Be a go getter.

Make LOVE WITH MARKETING!

I had to have this in here, because it makes a catchy title right?

Consider this section alone, your WSO fix.

Marketing is not ONE thing you do. Not at all. Don't believe anyone trying to tell you that one form of marketing is all you need, because it isn't true. People specialize in one area, but that doesn't mean they don't utilize multiple forms of marketing.

If you don't understand marketing, and you aren't utilizing different streams of marketing, then how can you advise your clients on something you don't really know or understand yourself? Knowing MORE than your client, doesn't make you an expert, it makes you a prime example of the blind leading the blind!

Are you solely using linkedin?
Are you just sending emails?
Are you trying cool new video emails?
Are you just going door to door?
Are you just calling a few numbers?
Sending a couple sales letter by mail?

That's not marketing guys...

Marketing is when you have different things going on at once that are all complimenting each other.

While you're on linkedin, or sending cold emails, or calling a couple people with NO REAL DIRECTION... This is what I do....

I use LinkedIn
I cold call
I mass email
I use direct mail
I use Craigslist
I'm on a ton of directories
I use PPC
I use social media
I have print ads in trade magazines


AND IT ALL COMPLIMENTS EACH OTHER!
IMAGINE THE POWER IF YOU:
1.) Send out postcards
2.) Send out mass emails with tracking
3.) Cold call the ones that click on links, and open the emails.. and they're followed up with those postcards.


When you use a marketing technique, it compliments everything else you're doing. It's EASIER to make sales when you have different streams of leads coming in than if you were to just do one thing all day and night.

Using one technique isn't going to give the results you want. Make LOVE with marketing, caress it, use different techniques, get it going to the point where it never wants to stop! If you're just doing the same, one boring technique day in and day out, that isn't exciting and it isn't going to continue on forever. Spice up the marketing relationship and you will have complete satisfaction with your new success!

And there we have it... now I'm getting back to work, possibly pulling an all nighter until tomorrow night. We'll see how that goes!

kebertt

Another great issue

Rank Leads - Need More Clients? Our Website Design Leads Are Motivated, Fresh, and Exclusive

liindsay

Nice post!

I'm trying to learn about different marketing methods. The internet is great, but I've come to realise that there is so much more in the offline world.

Word of mouth, direct mail, networking and building relationships (didn't realise the power in this one), cold calling etc.

sandalwood

I believe you have the makings of an excellent Amazon best seller just from your first two posts. I don't say this lightly as I've been reading books on other topics (exercise, diet, habits, etc) and all of them have two, three or four page chapters.

That format seems to be catching on. Maybe the Internet caused us to like short chapters. I don't know and don't care. The format works.

Keep going and you'll have a great book. If you need someone to organize and edit, let me know and we'll talk. I've talked w/a person or two about you and they all had good words to say or I wouldn't be writing what I'm writing.

Tom

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mak25

Nameless, you are someone I look up to, and yet look down to.
(since I am way older than you! lol)

As Harry Kalas, a much beloved man in my area would say:
Nameless, you are the man!

sloanjim

Nice post...but i disagree.

The 4 hour work week can be done. AFTER you have sweated blood to build your busiens system. But to keep working 100+ hours a week until..what you die? That is foolish.Once your system is built and you get the right people in it can be done. Unless of course you want to die a slave to your buisness. That's your choice as well.

Many of us mere mortals are quite happy with $10M businesses. No need to die the richest man in the grave yard.

But good post.

sloanjim

some of the biggest business in the world are solely built on this:

Some buisness look at advertsising as "beneath them." Yet many are glued to the theory it's the end all and be all of everything.

iAmNameLess

I'm not saying to always work yourself to death, I'm saying to work however long it takes to get where you want to be. Spending 4 hours a week building a business isn't going to work out for you. The concept itself is great but its false. The author doesn't practice that, it's just a concept.

Most people on here don't even have a 100K business, let alone a 10M biz, and you know this. The main point is to not get distracted by concepts and theories when they don't help you build your business.

Why ever be happy with where you are, when you can do even better?

iAmNameLess

Appreciate it Tom... that's definitely something I've never really thought about. Make another thing to tackle in the future!

Jason Kanigan

Nameless...

Quick question. One I've struggled with. When you are just 'you'...you have so little time and can't outsource. How can you do all these marketing things at once? I find I can only concentrate on about one different thing a week. I'm always playing catchup.

Thanks!

kirbymarketingconcierge

Quote:
Originally Posted by sandalwood
I believe you have the makings of an excellent Amazon best seller just from your first two posts. I don't say this lightly as I've been reading books on other topics (exercise, diet, habits, etc) and all of them have two, three or four page chapters.

That format seems to be catching on. Maybe the Internet caused us to like short chapters. I don't know and don't care. The format works.

Keep going and you'll have a great book. If you need someone to organize and edit, let me know and we'll talk. I've talked w/a person or two about you and they all had good words to say or I wouldn't be writing what I'm writing.

From IAMNAMELESS (Quote)

Appreciate it Tom... that's definitely something I've never really thought about. Make another thing to tackle in the future!



I agree. appreciate the effort iAmNameLess.

I like the format. Like I can "speed read" it.
perhaps with our Internet speeds and fast mind set now.... it's a new chunking of information that will grow.

Aaron Doud

Another great post.

I do agree with the above comment that a setup similar to the 4 hour work week is possible. But it takes a lot of time in the begining to build the system and you have to design the business from day one with not being a job.

But I think the reason the book sells so well and the reason so many WSO and info products are in the "get rich" niche is because people who want to get rich are often lazy. They seem to think rich people don't work when a whole hell of a lot of them work more than most of us would ever want to. So they think all they need to do is learn the magic button to making money.

I love your posts two reasons.
1. You have built a business. This is real and not theory for you. You bring real world experience and value to a forum that is too often full of theory.
2. You speak your mind. I honestly would have loved to hear your call out of people with potential who are not using it. Sometimes I think we all need to get called on it. We avoid risk too much and miss the rewards we could have. I'm personally guilty of it. I'm successful enough where I don't take the risk to reach my full potential.

Lee M

Your post is solid-gold, as usual! Thanks! I totally agree!

The manner in which you write is 1) conversational style 2) brutally honest

You simply relay your in-the-trenches personal business experience, which is insightful.

The only exception or reduced form of ..."Make Love with Marketing" ... that I have found to work is something that I stumbled upon many years ago when a few competitors inquired about my services. It has worked ever since.

In my case, it revolves around press release writing, distribution and other public relations type services.

Let's say you are my client (a PR agency). When you get a PR writing/distribution assignment you outsource the entire job (or portions of it) to me. You pay me $200.

Let's say I have 9 other clients just like you ... who do the same.

Each of you send me about 5 jobs per month, collectively 50 jobs @ $200 ea.

I complete those 50 jobs (about 2 or 3 a day) ... BUT ... I have NO marketing or customer aquisition costs against the revenue that just came in.

Why? All 10 of the PR agencies are paying for the advertising to land customers. Not me.

You can do this in almost any field if you have a service that you can offer and you're pretty good at it too.

Bear in mind, you're doing two things 1) offering to simply "handle their work overload" ...
2) preferably bring something UNIQUE to the table and it works even better. i.e. you write better than them or web design better than them or run a pay-per-click better than them or (insert-your-talent-here). In which case you make THEM look GOOD to THEIR customers. You get the idea.

This enables you to CAREFULLY select a FEW companies to work with. You can then prospect for would-be clients using whatever marketing method floats your boat and you are good at. i.e. direct mail, cold calling, e-mailing, walk-in, etc. Me personally, I like direct mail.

You can work with fewer clients because the income is recurring. And you're not dealing direct with the end-user (consumer or business) ... because your client does that now.

Now, granted, it's NOT all a bed of roses!

A client can and will drop out, go out of business, get pissed off at you, etc. So you need to replace them, and even find new ones to grow your business. Plus clients can be very demanding. For example, your day could be going well, it's 1 PM and your finishing up on job #2 and then ....all of a sudden 4 more jobs come in ... BUT they all need done by 4 pm that day.

I stumbled upon this method by accident years ago. How? A couple of large competitors called and wanted to know if I could lend a hand on a few projects. I actually turned them down for no good reason at all. I thought it was kind of an odd request. So I blew them off.

LUCKILY - both happened to call me back again ... a few months later.

iAmNameLess

I struggle with the same thing, but I'm also working on projects as well with my team so it's definitely a feeling of playing catch up 24/7. However, I've been working out a schedule of things I do. I can have 10K emails sent out, adjust my PPC, spend half an hour with social media, spend a couple hours cold calling, clean my direct mail list from returned post cards and have half the day left plus the night to be able to manage projects and work on other marketing activities.

www.toggl.com sign up and monitor/record EVERYTHING you do, and be amazed at where your time can be refocused by making simple adjustments.

The toughest thing, is learning something new. It always takes more time when you're learning, but if you put in the time, you'll get quicker and more efficient.

When I first started using Toggl it made me realize the amount of time I spent looking at google analytics, warrior forum, linkedin ad stats, email open stats, bullshitting with people on skype, etc. Before I quit smoking I was wasting about 2 hours a day on smoke breaks. A regular 5 day week I'd be wasting 10 hours. The time I spent looking at all my stats like a crack addict, and being on here, was another 8-9 hours a week. Now I have dedicated times to take a 5-10 minute break and check on "non productive" things lol.

I'd really be curious to see your results using Toggl, guarantee it will help in some way.

socialbacklink

I'll definitely check out Toggl. Good tip. Anyway, you are 100% correct on just pure marketing. It's not about a silver bullet marketing technique that will launch you. It's like someone who wants to lose weight thinking you can just take a pill and do nothing else. You get out of it what you put in. You have to work at it. I have this motto. What can I do "today" that will improve my business. That way it's not overwhelming. There is a lot to do. You can't go out and look at going from $0 to $100k per month overnight. So, that's why I take that approach. It's worked well for me and others I've worked with on training.

And you can't just take one approach. I'm an expert at PPC. But, I also use Craigslist, Linked in, email, social media, SEO, and anything else I can try that will get more business. After many years though I've learned to balance everything out. I do quite a bit of outsourcing now. I get guys that are really good at what they do and let them run with it.

The main thing though is something that none of us can teach. Nameless hit it right on the head. Either do something to get going or stop. You can't just dabble with this stuff. You'll never succeed. You'd be better off getting into something else. You've got to just take the first step. Pick one thing and do it. If it fails you've gained experience. Don't get discouraged. It's much better if you fail to succeed than fail to try. Marketing is about learning what not to do. If you learn what doesn't work what does work will reveal itself.

Get The Step By Step Instructions On How My Clients and I Have Made $35,647,985 in Pure Profit from my PPC Management Service at: PPC Superstar! (I even show you exactly how to get the clients...)

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Baldpilot

Wow,

@iAmNameLess - Thank you! Your perspective and ability to juggle a successful business while helping others in such detail is an inspiration.

iAmNameLess

I think you're overcomplicating it a bit. If you break it down enough, every single thing you do online and offline is a traffic channel. A lot of people break things down too much online, when it really isn't needed. There is micro-marketing and macro... we're talking about macro here. Marketing on linkedin is still marketing. Marketing on craigslist, direct mail, cold calling, it is all still marketing, is it not?

Regardless, your marketing should be many things working together.

iAmNameLess

I think you aren't understanding the purpose of the thread. Perhaps it wasn't meant for you anyway. Thanks for the comments.

I donated enough time, I'm not going to sit here and write 50 pages worth of stuff on each thing you can do and cover everything I know about it. Since you're complaining about it, and want to fill people in, why don't you? There are people on this forum that know much more about the sales process than me, but I'm still making sales. There are people that know more about marketing than me, but my marketing gets me a lot of sales. Do you need to understand absolutely everything out there? No...

KISS

FIP

Enjoying the thread and discussion.
Will check out toggl.com

Thankyou!

bydomino

Jason, I struggled with this just like you. I am that guy that thought this is my business and if I want it right I need to do it my self. It was not until I said, "I have to replace my self somewhere" I then made it my #1 mission to replace some of the stuff I was doing. Once I was able to do this a giant weight was removed. Sure they did not do it just like I would but guess what? They did a darn good job and in some cases my outsources do the tasks BETTER THAN I WAS DOING THEM, simply because that is their main function.

I have since done this many times and now I can say I am truly working more efficiently and the world certainly had not ended. Sure I am in that part of my life where I am still working like Nameless, (80-100 hours a week) but I try to do the things only I can do.

I hope you take the leap and outsource something in some way it will change your life!

I hope this helps,

Airborne!
Kevin

bydomino

Nameless,

Great post, I hope it sinks in to the crowd. I think you can never tell yourself enough times, "If I do not do this or manage the process it will just not get done."

By the way super catch title: Make Love with Marketing!

Airborne!
Kevin

payoman

Here's a question IamNameless, what work related activities do you do on weekends? I am bored to tears on weekends because I can't cold call. Any recommendations on smart ways to spend your weekend?

Learn How To Start and Run an Offline Web Design/Web Marketing Business, my FREE 30 minute video and 19 page PDF, click here.

kenmichaels

Do you not call on saturdays?

DianaHeuser

cdl512,

Interesting point, but if he did that there would be no time for his business. The beauty about a forum like this is that YOU could jump in and provide some detail. The more people contribute, the more everyone learns.

Di

iAmNameLess

Be glad you have weekends still. LOL.

Ken's right, you can call on Saturdays. I don't really do it anymore.. I USUALLY make Saturdays and Sundays my day off the phone. Even though I'm still working over the weekend, I like to make my weekend work a bit lighter and more focused on the following week.

A lot of organizing, planning, setting up schedules, creating a sales forecast, etc. There is always work to be done, no matter what. You will never have a work free day unless you decide to not have a work free day. There are so many things you can be doing at all times, improving operations, improving your branding, creating and setting goals.. always something to do.

jimbo13

cdl512

You are taking an intellectual stance on his post as I'm sure you are aware.

He isn't pitching to a VC for funding here.

He is simply stating that if you wish to have the success that many people on this forum desire (maybe) then you must get your message out proactively using more than 1 method and they should complement each other.

That is a reality.

No point him getting onto messages, value propositions, buying cycles here.

Dan

Zen Warrior

Nice post, but I am wondering, and no judgement at all here....

What is life if all you do is work? Not that I could work 80 hours a week even if I wanted to (responsibilities)

Old Chinese proverb: "It may be later than you think"

But, thanks for your post as I really need to make money this month as my back is against the wall, and will use some of the methods you outline here

IamMike

iAmNameLess

I enjoy my work, and I think that makes a world of difference. However, I agree with you. I want my business to be in a position that it can operate without me, and that's a new issue I'm going to be tackling in the future. I haven't been good about that.

I think we all, no matter what kind of level we're on, just beginning, or those running million dollar operations, we all have some kind of struggles. Even the gurus, though they don't admit it. It's just how business, AND LIFE will go. You have to take steps in order to better yourself, your company and your life. It never ends..

kenmichaels

Show me some one , who is NOT struggling with some aspect of their business,
and then i will show you some one who is NOT truly in business.

John Durham

I must admit Iam, I found your post title rather titillating

I mean, I love marketing, but MAKE love with it?

Is that possible?

Let me try this and see how it plays out "Cmon on marketing baby, I wanna take you for a walk in the moonlight..."

I dunno, kinda hard to get the vision.

iAmNameLess

Imagine..... a model..... on a stack of post card boxes, while you're on the phone, and during the bumping, and grinding, an accidental button was pressed on the laptop that sent a scheduled email 2 hours premature. The beauty of it all coming together John.... you can't see that?

John Durham

ROTFLMAO I love it!

Yeah its all coming together now...

By the way, I didnt comment on the greatness of your post, because I have come to EXPECT greatness from your posts.

kenmichaels

except for the premature comment, that was almost beautiful

ewenmack

Your talents are wasted...

should be writing the sequel to "50 Shades Of Gray"

Call it "50 Shades Of Pink"

It's sold more books than Harry Potter.

Anyho, you could team up with the author.

Best,
Ewen

Warning: To Product Owner Or Service Seller, Don't Write A Word Or Hire An Ad Writer Until... Click Here... "you are nothing but a &^$&#**# genius""To say that he is GENEROUS is an understatement!" "Yea if it wasn't for him I wouldn't be putting a down payment on a 48' yacht next month."Clients are people under my protection. "Nobody can beat him"

John Durham

Makes you want to get rich enough to hire a model to sit on a stack of post cards while you are on the phone... "What does she do?"- "She's my paper weight , leave her alone!"

iAmNameLess

ROFL... totally! Wouldn't it be great? Good dose of motivation right there.

John Durham

You are confusing the intricacies of "tactics" with the meaning of "overall strategy" that he is sharing here.

The intricacies of the various tactics can be found all over this forum, and certainly he doesnt have time to write a 100 page book here. If a person cant glean some direction toward success from this post they are too heavenly minded to be any earthly good.

I only say that because I have been on the end of the gun you are pointing here, staring at the barrel, and some people nit pick so much that they cant see the forest for the trees.

kenmichaels

i just heard the most awesome quote... So good, i may add it to my sig...

"Do you now how i made 100 million dollars, because i never saw problems, i only
saw solutions "

That is so bad assed , it is beyond words.... i know the few of you awake
and reading right now actually understand.

John Durham

As far as the "nit pickers"....I think its hard for alot of people to relate to nameless because great men are not understood by average men. The average person does not have six figure months.

So if you expect his thinking to be like, or even "for" the average person, you have obviously got the wrong guy.

If you dont recognize this kind of fire, you have probably never seen a six figure month.

Okay...I get it now.

In your mind , sharing a valuable contribution = "aspiring to be perceived as a forum authority".

Yes the Devil is in the details... I agree.

Do teach us all how to be thought of as leaders in the sub forum we built from the ground up...

Zen Warrior

Hey Nameless,

Thanks for the replies to my PM's.......as I said, I was just wondering, because I know anything pretty much takes work--it's the way this whole thing is set up........and it's hard to get balance....I've never been rich, but I can see how tempting it would be to keep going when the cash is rolling in.

I am no doubt going to be working hard in the next year at this;I am no stranger to hard work.....we all have aspirations, desires, mine are different than a lot of folks since I really don't care about being rich in the least--if it comes, cool...but I am not wanting to have to spend all my free time maintaining and running a business...

I am older...wiser? Don't know about that, but I do know life is very short....funny how time seems to go by faster the older you get

So, that being said, I'll have to be putting in the hours establishing my business....though 80 or more a week?....couldn't even if I wanted to.

Keep on keepin' on