SOCIAL PROOF Your CL ADS People! Its common sense but noones doing it..

RedShifted · 09-28-2012, 11:31 AM

I'm sure there are a few people doing it. But go take a look at your competitors, you might be suprised. I've clicked through about 100 ads on CL today and didn't find **1** competitor that was social proofed properly. Some will add lines in their text like "we've been in business for xxx years" but thats not going to cut it. Nor is that social proof in the first place.

I think a lot of people figure "well I have social proof on my website.. so why do I need it?"

If I have to answer that question, then you should stop posting on CL.

We closed a 4 kitchen remodeling job for a condo owner and the ad was social proofed to hell and back. Testimonies, facebook like button with lots of likes, angies list award, certifications, bbb logo, etc etc.

Find whatever social proof you can and get that stuff on your ads. It DOES make a difference. We had a slow week last week so this week I went insane with social proof, got a ton of ads up, and so far we have 4 jobs scheduled and 1 already closed.

When you realize how important this is, maybe you'll start actually doing it. If you already are (which I doubt) then good for you.

Just needed to remind folks.

Thanks - Red

Kung Fu Backlinks · 09-28-2012, 01:25 PM

This is a great reminder, thanks! I don't do CL ads... But i can think of a number of ways I can use this in my other ventures.

How do you implement the facebook likes... Just take a screenshot of that section on the facebook page?

SirThomas · 09-28-2012, 07:16 PM

Have you placed links to those "social proofs" or you just included pictures/icon on your copy? Or perhaps added pictures with screen shots?

Vikuna2009+ · 09-29-2012, 11:53 AM

Quote:

Originally Posted by SirThomas

Have you placed links to those "social proofs" or you just included pictures/icon on your copy? Or perhaps added pictures with screen shots?

Icons with links would prob be preferable but even including a screen shot and a link to the website would make you stand out, at least that is my thinking...

Eva

09-28-2012, 11:31 AM	#1
RedShifted Sell or Die Join Date: Dec 2011 Location: Central NJ Posts: 1,986 Thanks: 668 Thanked 1,244 Times in 610 Posts	SOCIAL PROOF Your CL ADS People! Its common sense but noones doing it.. I'm sure there are a few people doing it. But go take a look at your competitors, you might be suprised. I've clicked through about 100 ads on CL today and didn't find 1 competitor that was social proofed properly. Some will add lines in their text like "we've been in business for xxx years" but thats not going to cut it. Nor is that social proof in the first place. I think a lot of people figure "well I have social proof on my website.. so why do I need it?" If I have to answer that question, then you should stop posting on CL. We closed a 4 kitchen remodeling job for a condo owner and the ad was social proofed to hell and back. Testimonies, facebook like button with lots of likes, angies list award, certifications, bbb logo, etc etc. Find whatever social proof you can and get that stuff on your ads. It DOES make a difference. We had a slow week last week so this week I went insane with social proof, got a ton of ads up, and so far we have 4 jobs scheduled and 1 already closed. When you realize how important this is, maybe you'll start actually doing it. If you already are (which I doubt) then good for you. Just needed to remind folks. Thanks - Red

09-28-2012, 01:25 PM	#2
Kung Fu Backlinks Google + Local Services War Room Member Join Date: Mar 2011 Location: Ottawa, ON, Canada Posts: 732 Thanks: 150 Thanked 280 Times in 178 Posts Contact Info	Re: SOCIAL PROOF Your CL ADS People! Its common sense but noones doing it.. This is a great reminder, thanks! I don't do CL ads... But i can think of a number of ways I can use this in my other ventures. How do you implement the facebook likes... Just take a screenshot of that section on the facebook page?
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09-28-2012, 07:16 PM	#3
SirThomas Advanced Warrior War Room Member Join Date: Jun 2007 Location: Seattle, WA Posts: 809 Thanks: 139 Thanked 152 Times in 122 Posts	Re: SOCIAL PROOF Your CL ADS People! Its common sense but noones doing it.. Have you placed links to those "social proofs" or you just included pictures/icon on your copy? Or perhaps added pictures with screen shots?