Facebook ads for gaining clients - Been running a campaign for 24 hours.

23 replies
I just set up a campaign targeting small businesses owners in my local area with fb ads yesterday and I am wondering if other offline marketers are doing this model, and if so, what success that are having with it.

I had been meaning to do it for a while, but then finally got around to setting it all up yesterday. I used an image that talks about leads and sales, and the copy I am using for this first set of ads is designed to preselect business owners who know they want more leads and know that this is an ad for a service. I will be tweaking this and creating more ads, as I always do, to test the click-thru rates and conversions, but so far there have only been 2 clicks, and targeted audience is 18k.
They click through to my website. I'd love some opinions also on the funnel.
The idea is to have them sign up for a free consultation with me by phone.

I will report back with more results after tweaking. Anyone else doing this or something similar?
#ads #campaign #clients #facebook #gaining #hours #running
  • Profile picture of the author infamous dave
    All 18,000 are small business owners?
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    • Profile picture of the author JodyRossDeane
      Originally Posted by infamous dave View Post

      All 18,000 are small business owners?
      @Dave, according to FB's demographic/interests targeting option they are all owners of FB pages in the small business category in the local area.
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  • Originally Posted by JodyRossDeane View Post

    I just set up a campaign targeting small businesses owners in my local area with fb ads yesterday and I am wondering if other offline marketers are doing this model, and if so, what success that are having with it.

    I had been meaning to do it for a while, but then finally got around to setting it all up yesterday. I used an image that talks about leads and sales, and the copy I am using for this first set of ads is designed to preselect business owners who know they want more leads and know that this is an ad for a service. I will be tweaking this and creating more ads, as I always do, to test the click-thru rates and conversions, but so far there have only been 2 clicks, and targeted audience is 18k.
    They click through to my website. I'd love some opinions also on the funnel.
    The idea is to have them sign up for a free consultation with me by phone.

    I will report back with more results after tweaking. Anyone else doing this or something similar?
    sure, I do something similar. I spend a little over $300 and got over 200 leads. Sold a handful of clients on a coaching program in the $2300 range to help them get more sales/clients/leads.

    I send them to a video squeeze page and they optin (25% with a fb app) and I do a 3 day email follow up. My sales guy does a followup after that.

    I had to pause my funnel for 2 weeks and I just started it up yesterday and got 6 new leads in 12 hours.

    I belove my target audiences less than yours.
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    • Profile picture of the author Aaron Doud
      Originally Posted by Vincentz Dalsgaard View Post

      sure, I do something similar. I spend a little over $300 and got over 200 leads. Sold a handful of clients on a coaching program in the $2300 range to help them get more sales/clients/leads.

      I send them to a video squeeze page and they optin (25% with a fb app) and I do a 3 day email follow up. My sales guy does a followup after that.

      I had to pause my funnel for 2 weeks and I just started it up yesterday and got 6 new leads in 12 hours.

      I belove my target audiences less than yours.
      Could you tell us a bit more about how you targeted them?
      Also any of the ad/funnel info you are willing to share to help us design ours.
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      • Originally Posted by Aaron Doud View Post

        Could you tell us a bit more about how you targeted them?
        Also any of the ad/funnel info you are willing to share to help us design ours.
        I'm thinking about doing a WSO on the thingy - but it's simple to start.

        1. The ad qualifies the prospect. I have found out that my wining ads are like this.
        CEO: Take My Clients?
        and not:
        Want New Clients?

        2. I target men over 35 that are either business owners or have business related interests, ex. golf, sailing, lighting cigars with money(not really)
        You get it - thing on what rich people like to do - you'll find that interest on fb

        3. The squeeze page is just a headline and a video below - I talk for some minutes and ask them to "join" by allowing the fb app to get their info - I use FB Auto Connect - but you can use a google forms, wufoo or some auto responder service - that part is not important!

        4. The follow up is also simple - email 1.: Here is the link to that video I promised you - email 2: {name}, did you get the video? - email 3: Do you want a free 20 min. consultation the click here...

        Ok, I know that some of the readers of the thread might wanna know, what I put in the ad - what I talk about in the video and what I then show people in the next video.
        And I'm going to tell you the recipe that I use - might not be the right one - but here is what I do and it's not pretty.

        I think of the prospect as a visitor in a strip bar - the stripper is about to go one stage but just before she does she goes over to the prospect - bends over and whispers in his ear - and the she goes on the the stage. I imaged that she would say:
        "I'm only dancing for you tonight"

        You want to put magic sexy stripper words into the prospects ear , ex. "Wanne Take My Leads"

        I hope I was able to answer the question ok in my one clumsy way?
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        • Profile picture of the author Richfella
          Originally Posted by Vincentz Dalsgaard View Post

          I'm thinking about doing a WSO on the thingy - but it's simple to start.
          Hi Vincentz, just about to get your existing 'offline Leads' WSO. Is the content related to the one you're considering?

          Regards
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        • Profile picture of the author JodyRossDeane
          @Vincentz Dalsgaard
          Would be cool to know more about the details of what you do - please share.

          campaign update: I halted it as the more I do fb ads the less I like to spend if not getting clicks - and wasn't getting clicks. I also am thinking about the right kind of funnel. This takes time, although sometimes there are things to help, like an offline PLR that one can customise and use as a funnel. I've invested in several of these, so will be digging through the hard drive looking for the goodies. I've also got instabuilder which I've used to build funnels with and it rocks btw.
          I like the idea of targeting that Vincentz is talking about. And yes, I am getting that the more compelling your offer is to them, the more likely they are to bite. We've got to make ourselves stand out from the competition.

          J
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          • Profile picture of the author savidge4
            Jody,

            How many likes does your page have? Would it make sense to you that an ad that is being delivered from a page that has 10,000 likes is probably more clicked than an ad that has 100?

            Just some food for thought!

            Originally Posted by JodyRossDeane View Post

            @Vincentz Dalsgaard
            Would be cool to know more about the details of what you do - please share.

            campaign update: I halted it as the more I do fb ads the less I like to spend if not getting clicks - and wasn't getting clicks. I also am thinking about the right kind of funnel. This takes time, although sometimes there are things to help, like an offline PLR that one can customise and use as a funnel. I've invested in several of these, so will be digging through the hard drive looking for the goodies. I've also got instabuilder which I've used to build funnels with and it rocks btw.
            I like the idea of targeting that Vincentz is talking about. And yes, I am getting that the more compelling your offer is to them, the more likely they are to bite. We've got to make ourselves stand out from the competition.

            J
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            • Profile picture of the author thetacrm
              Originally Posted by savidge4 View Post

              How many likes does your page have? Would it make sense to you that an ad that is being delivered from a page that has 10,000 likes is probably more clicked than an ad that has 100?
              Quick report: on some Facebook Pages, we had only 1 like and hundreds of leads generated for days and days.

              It is quite clear that more likes would get more people to sign-up, common sense, but when advertising is well made, that ratio may not be of any importance in the beginning of a FB page.
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              • Profile picture of the author savidge4
                thetacrm,

                I do agree to a point. it does become a point of what you are advertising. If you are advertising a service that you will perform, then the like count makes a huge difference. However, if you are selling a simple product, I can see where that might not make as much a difference.

                Originally Posted by thetacrm View Post

                Quick report: on some Facebook Pages, we had only 1 like and hundreds of leads generated for days and days.

                It is quite clear that more likes would get more people to sign-up, common sense, but when advertising is well made, that ratio may not be of any importance in the beginning of a FB page.
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  • @JodyRossDeane
    I'll be happy to share - but I have one question: Do you talk to your clients on the phone or how do you close them?
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  • Profile picture of the author JodyRossDeane
    @savidge4
    the page has just 1 like, I am using it solely as a way to do newsfeed ads - i am promoting a post on the page that has a graphic and call to action with the url through to my site. I am not promoting the page, but the site. Am using the "CLICKS TO WEBSITE" option in ad manager.

    Make sense?
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    • Profile picture of the author savidge4
      I totally get what you are saying, but I think you missed my point. A new restaurant opens up down the street, you drive by for a week and every day there is ONE car in the parking lot. do you go try it, or do you go elsewhere? You are hiring web designer and ask to see their work. They have ONE site in their portfolio, do you hire them? You are accused of Murder, and you get a lawyer. He has only had ONE other client, do you keep looking?

      There are case studies on this. There are Doctorate thesis written on this stuff. There are peer dynamic studies. This isn't just ONE guy on the internet saying it works this way. I personally will not ATTEMPT to sell a single thing before a facebook account has any less than 1000 and depending on what I am doing I might not start till 10,000.

      Facebook ads out there selling with 1 like, is equal to a newb. Someone out there with 1000 likes, might be someone people will think about. Someone with 600,000 Likes, well maybe that guy knows what he is talking about! Social Marketing regardless of what you think you are doing is all about APPEARENCE. And Marketing with 1 like is going out the front door forgetting to put your pants on!

      Originally Posted by JodyRossDeane View Post

      @savidge4
      the page has just 1 like, I am using it solely as a way to do newsfeed ads - i am promoting a post on the page that has a graphic and call to action with the url through to my site. I am not promoting the page, but the site. Am using the "CLICKS TO WEBSITE" option in ad manager.

      Make sense?
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      • Profile picture of the author krzysiek
        Originally Posted by Vincentz Dalsgaard View Post

        Then I would stay away from plr - get them in the habit of "hearing" your voice cuz that will help you on your close.

        Have the bait be a short 2 min video where you show them something powerful.

        I give you a example - I have new funnel setup a couple of days ago for owners of hairsalon - the bait is a one page pdf of the funnel I used to get a salon 297% more clients in less than 60 days and as a bonus a free 20 min. Consultation so I can "explain" everything for them.

        That bait has so far generated 4 leads for $4.04
        Hey,

        When you say it has generated 4 leads for $4.04, are these simple opt in leads (name and email) to access the full report/video, or are these actual leads who have requested a consultation?

        Once you have them on the consult, how do you try and sell them on the paid services you offer?

        Are you running mobile and desktop Newsfeed ads, or just one at the moment?

        Originally Posted by savidge4 View Post

        I totally get what you are saying, but I think you missed my point. A new restaurant opens up down the street, you drive by for a week and every day there is ONE car in the parking lot. do you go try it, or do you go elsewhere? You are hiring web designer and ask to see their work. They have ONE site in their portfolio, do you hire them? You are accused of Murder, and you get a lawyer. He has only had ONE other client, do you keep looking?

        There are case studies on this. There are Doctorate thesis written on this stuff. There are peer dynamic studies. This isn't just ONE guy on the internet saying it works this way. I personally will not ATTEMPT to sell a single thing before a facebook account has any less than 1000 and depending on what I am doing I might not start till 10,000.

        Facebook ads out there selling with 1 like, is equal to a newb. Someone out there with 1000 likes, might be someone people will think about. Someone with 600,000 Likes, well maybe that guy knows what he is talking about! Social Marketing regardless of what you think you are doing is all about APPEARENCE. And Marketing with 1 like is going out the front door forgetting to put your pants on!
        Sorry, I think you've misunderstood the concept here.

        On Facebook you need to have a page created before you can create any type of Newsfeed ad. So even if you don't want to build a page on Facebook, you can't even get people to your landing page etc without one.

        So he has just made a Facebook page for the purpose of being able to drive traffic away from Facebook and into his sales funnel.

        For that, he does not need 100 or 1,000 likes. No one clicks through to his page, they click his ad and go to his website.
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        • Profile picture of the author savidge4
          I have with NO QUESTION misunderstood the process. I USE the same process. As already stated, your user stats are placed along with the ad. If you were to run 2 ads with the exact same ad, across the same exact set of reach, 1 being with 1 like and the other with 1000. There is simply NO DOUBT that the 1000 like account will out perform the 1 like account.

          It has NOTHING to do with where it is going, it is how it appears when it is displayed. There is a reason it is called SOCIAL marketing. If you can not display some sort of SOCIAL ability, you are shooting yourself in the foot. Spending $50 to get yourself 1000+ likes is worth every penny, and then some! ( and for goodness sake I am not talking fiver here! )

          Here is another tidbit about facebook advertising... did you know that red or yellow bordered ads out perform other colors, or no color at all?

          Originally Posted by krzysiek View Post

          Sorry, I think you've misunderstood the concept here.

          On Facebook you need to have a page created before you can create any type of Newsfeed ad. So even if you don't want to build a page on Facebook, you can't even get people to your landing page etc without one.

          So he has just made a Facebook page for the purpose of being able to drive traffic away from Facebook and into his sales funnel.

          For that, he does not need 100 or 1,000 likes. No one clicks through to his page, they click his ad and go to his website.
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          • Profile picture of the author krzysiek
            Originally Posted by savidge4 View Post

            I have with NO QUESTION misunderstood the process. I USE the same process. As already stated, your user stats are placed along with the ad. If you were to run 2 ads with the exact same ad, across the same exact set of reach, 1 being with 1 like and the other with 1000. There is simply NO DOUBT that the 1000 like account will out perform the 1 like account.

            It has NOTHING to do with where it is going, it is how it appears when it is displayed. There is a reason it is called SOCIAL marketing. If you can not display some sort of SOCIAL ability, you are shooting yourself in the foot. Spending $50 to get yourself 1000+ likes is worth every penny, and then some! ( and for goodness sake I am not talking fiver here! )

            Here is another tidbit about facebook advertising... did you know that red or yellow bordered ads out perform other colors, or no color at all?
            Either I have misunderstood your initial post, or you have misunderstood. It's clear, one of us has! But your most recent post got me thinking, so let's try to clarify.

            When you talk about likes, you are specifically talking about your "page" having the 1,000 likes. Correct?

            You are not talking about the "promoted post" having the likes?

            I could see how if the promoted post itself had a lot of likes, it would perhaps encourage a higher CTR.

            But I still do not catch your thinking when it comes to the "page" having likes. No one visits the page, they either click the ad or ignore it. I am sure there is a small percentage that will check out the actual page, but this percentage is certainly small - and I can confirm this from my own ads.

            Maybe you are, potentially, referencing that perhaps Facebook in some way or form gives you better exposure if your page has more likes?

            In terms of a direct effect on the end user (the person who sees the ad), I still do not understand how my page having 1 or 1,000 likes will make a difference?

            Please share, thank you!
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            • Profile picture of the author savidge4
              I personally do not do "Promoted Post" I exclusively only use news feed advertising.

              Originally Posted by krzysiek View Post

              Either I have misunderstood your initial post, or you have misunderstood. It's clear, one of us has! But your most recent post got me thinking, so let's try to clarify.

              When you talk about likes, you are specifically talking about your "page" having the 1,000 likes. Correct?

              You are not talking about the "promoted post" having the likes?

              I could see how if the promoted post itself had a lot of likes, it would perhaps encourage a higher CTR.

              But I still do not catch your thinking when it comes to the "page" having likes. No one visits the page, they either click the ad or ignore it. I am sure there is a small percentage that will check out the actual page, but this percentage is certainly small - and I can confirm this from my own ads.

              Maybe you are, potentially, referencing that perhaps Facebook in some way or form gives you better exposure if your page has more likes?

              In terms of a direct effect on the end user (the person who sees the ad), I still do not understand how my page having 1 or 1,000 likes will make a difference?

              Please share, thank you!
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        • Originally Posted by krzysiek View Post

          When you say it has generated 4 leads for $4.04, are these simple opt in leads (name and email) to access the full report/video, or are these actual leads who have requested a consultation?

          Once you have them on the consult, how do you try and sell them on the paid services you offer?
          I have more than 4 signups - but 4 did both steps and asked for a 20 min. consultation

          I don't sell them anything on the call but they will ask me if they can get my help and then I close them
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    • Profile picture of the author zoro
      Originally Posted by JodyRossDeane View Post

      @savidge4
      the page has just 1 like, I am using it solely as a way to do newsfeed ads - i am promoting a post on the page that has a graphic and call to action with the url through to my site. I am not promoting the page, but the site. Am using the "CLICKS TO WEBSITE" option in ad manager.

      Make sense?
      Do you realize that when someone looks at your Ad it shows them that you only have One (1) Like.? Would you do business with them if they only had 1 Like?
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  • Profile picture of the author JodyRossDeane
    @Vincentz Dalsgaard
    Yes Absolutely need to talk to them over the phone, and possibly meet if in local area, yet I am targeting nationally so focus is on phone consult and close.
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    • Originally Posted by JodyRossDeane View Post

      @Vincentz Dalsgaard
      Yes Absolutely need to talk to them over the phone, and possibly meet if in local area, yet I am targeting nationally so focus is on phone consult and close.
      Then I would stay away from plr - get them in the habit of "hearing" your voice cuz that will help you on your close.

      Have the bait be a short 2 min video where you show them something powerful.

      I give you a example - I have new funnel setup a couple of days ago for owners of hairsalon - the bait is a one page pdf of the funnel I used to get a salon 297% more clients in less than 60 days and as a bonus a free 20 min. Consultation so I can "explain" everything for them.

      That bait has so far generated 4 leads for $4.04
      Signature
      Offline Coach - Programmer since 1995 - Over 40 Projects In 10 Countries
      WSO:

      [Offline Coaching] Will Teach You How to Get To $500 | [Offline Leads] Not Death Yet Icelandic Way To 5k Paydays...
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  • Profile picture of the author eliteseo1
    sent you a pm Vincent
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