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Google My Business [Pigeon Update Info] AKA Google Places

by NateOlsen
3 replies
Google My Business AKA Google Places

The Pigeon Effect

So I searched to find anyone talking about the update and it's effect on Google Places, Yes I am going to continue to call it Google Places lol and well I came up empty handed. I found this very strange considering it was mostly focused on local.

So I decided to share a few things I found!
  1. It changed GEO Format from City & State to Minor City, Major City, County & State (you can actually see this in most cases when you login to the dashboard at the front screen but does not appear in search or to the general public)
  2. It also pulls it's categories from your website and other data so if you don't have a website it's going to be almost impossible to rank in high competition areas.
  3. They eliminated custom categories from Mapmaker and other features.
  4. We lost about 40% of map results (probably due to no custom categories) This is much lower now in the areas the update has completed, But I have seen a new pack result appearing in some searches so I don't think it will be long until they unleash a new update that appears to replace carousel and pack results with a new look.
  5. I have noticed a lot more changes including to ranking factors but I thought this would be helpful to those trying to understand the new results and why we lost map keywords etc. and are seeing all this Pigeon crap which is why Search Engine Land named it "Pigeon".

    Hope this has brought a better understanding to the update and why Google would make this move to try to provide better local results based on GEO location.

    Thanks,
    Nathan Draper Olsen
#aka #business #google #info #pigeon #places #update

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