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A/B testing in telemarketing

by thet
2 replies
You can't change your script after a couple of no's. Right?

So when do you decide to change some things up?
After how many "fails"?

Where do you look for to come to the conclusion something is not working?

For example,
Let's say when somebody says "Well, I am very busy at the moment".
You say "That's no problem. Let's just book a meeting for the end of November".
He says "no".

But, you know you have booked some meetings with that line.

How do you know if something you are saying is optimal? For example, something works a 3 times, but by changing a word..it might change to 5 times.
#a or b #telemarketing
  • Profile picture of the author qu4rk
    Honestly, I would consider monitoring my voice, tone, pace, timing, etc. before I changed a single word. Since we all know that verbal communication is majority those components anyway.

    Words make up a small factor. I would record my calls to listen to those and listen for problems there.

    A good thing to look for is how do you approach the call from a non-words perspective. Then, how do you respond to resistance (i.e. No, I'm busy, We're all set, etc.)

    Start there before you get hung up on words.
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    • Profile picture of the author thet
      Originally Posted by qu4rk View Post

      Honestly, I would consider monitoring my voice, tone, pace, timing, etc. before I changed a single word. Since we all know that verbal communication is majority those components anyway.

      Words make up a small factor. I would record my calls to listen to those and listen for problems there.

      A good thing to look for is how do you approach the call from a non-words perspective. Then, how do you respond to resistance (i.e. No, I'm busy, We're all set, etc.)

      Start there before you get hung up on words.
      Ofcource. That makes total sense.
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