How to Enhance this Package

2 replies
Hi all,

I am putting together a package worth $5k to help local SMEs in building their brand and credibility in the community.

I call this The 4 Phrase of Content Marketing for SMEs.

Phrase 1: Article Publishing

- Writing 30 articles to be used for email marketing, Fb postings, blogs, guest posts etc.

- Working with clients to brainstorm content ideas

Phrase 2: Creating Special Reports

- Expand their popular articles and turn them in to 7 - 15 page special reports

- Will create 3 of those special reports in this package

Phrase 3: Video Tutorials

- Will create 3 video tutorials using whiteboard animations or hire a videographer

- Will help clients create and upload the videos onto Youtube Channel

Phrase 4: Interviews

- Will arrange for interviews with bloggers, trade magazines etc

- Transcript the interviews to be use on the client's own blog or turn them into a special report to give away

Miscellaneous

- Will help clients create accounts required to post their articles, such as forum accounts, Youtube, Email software etc

- Will help clients post their articles in relevant forums etc

- Will have a 16 hours worth of online training in the areas of content creation and facebook marketing.

Since my target audience are local businesses and they have little budget to build their brand, I am convinced content marketing will work for them.

I would like to know what other value add I might have missed that can be included in this package.

The whole purpose of taking up this package is to help them get visibility in the marketplace.

Thanks for you inputs.

PS: this is a 3 months process as it takes time to build their Content Empire.
#enhance #package
  • Profile picture of the author DABK
    I'm a small business owner, I don't care about interviews with bloggers.

    What'd be useful, is templates, pre-written stuff I can manipulate easily to add my piece of content, maybe mention a sale coming up.

    What would the video tutorials do? They're training who to do what? Me to blog/use facebook, or my clients to use/get smart about what I sell?

    Originally Posted by fated82 View Post

    Hi all,

    I am putting together a package worth $5k to help local SMEs in building their brand and credibility in the community.

    I call this The 4 Phrase of Content Marketing for SMEs.

    Phrase 1: Article Publishing

    - Writing 30 articles to be used for email marketing, Fb postings, blogs, guest posts etc.

    - Working with clients to brainstorm content ideas

    Phrase 2: Creating Special Reports

    - Expand their popular articles and turn them in to 7 - 15 page special reports

    - Will create 3 of those special reports in this package

    Phrase 3: Video Tutorials

    - Will create 3 video tutorials using whiteboard animations or hire a videographer

    - Will help clients create and upload the videos onto Youtube Channel

    Phrase 4: Interviews

    - Will arrange for interviews with bloggers, trade magazines etc

    - Transcript the interviews to be use on the client's own blog or turn them into a special report to give away

    Miscellaneous

    - Will help clients create accounts required to post their articles, such as forum accounts, Youtube, Email software etc

    - Will help clients post their articles in relevant forums etc

    - Will have a 16 hours worth of online training in the areas of content creation and facebook marketing.

    Since my target audience are local businesses and they have little budget to build their brand, I am convinced content marketing will work for them.

    I would like to know what other value add I might have missed that can be included in this package.

    The whole purpose of taking up this package is to help them get visibility in the marketplace.

    Thanks for you inputs.

    PS: this is a 3 months process as it takes time to build their Content Empire.
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  • Profile picture of the author savidge4
    Ask yourself this basic question... what's in it for the prospect? Ask yourself another basic question... If your prospects already had the time to do what you are wanting to train them to do.. don't you think they would be?

    If you are using the word "branding" in your sales pitch, you are basically shooting yourself in the foot.

    Right now you are thinking that the package you are providing will provide "Market Visibility". They can rent billboards for a whole lot less than you are charging for that. You need to provide results. what will all of this do for your prospects? get them seen? ( who cares ) but will it bring people in the door, on their site, and calling their phone?




    Originally Posted by fated82 View Post

    Hi all,

    I am putting together a package worth $5k to help local SMEs in building their brand and credibility in the community.

    I call this The 4 Phrase of Content Marketing for SMEs.

    Phrase 1: Article Publishing

    - Writing 30 articles to be used for email marketing, Fb postings, blogs, guest posts etc.

    - Working with clients to brainstorm content ideas

    Phrase 2: Creating Special Reports

    - Expand their popular articles and turn them in to 7 - 15 page special reports

    - Will create 3 of those special reports in this package

    Phrase 3: Video Tutorials

    - Will create 3 video tutorials using whiteboard animations or hire a videographer

    - Will help clients create and upload the videos onto Youtube Channel

    Phrase 4: Interviews

    - Will arrange for interviews with bloggers, trade magazines etc

    - Transcript the interviews to be use on the client's own blog or turn them into a special report to give away

    Miscellaneous

    - Will help clients create accounts required to post their articles, such as forum accounts, Youtube, Email software etc

    - Will help clients post their articles in relevant forums etc

    - Will have a 16 hours worth of online training in the areas of content creation and facebook marketing.

    Since my target audience are local businesses and they have little budget to build their brand, I am convinced content marketing will work for them.

    I would like to know what other value add I might have missed that can be included in this package.

    The whole purpose of taking up this package is to help them get visibility in the marketplace.

    Thanks for you inputs.

    PS: this is a 3 months process as it takes time to build their Content Empire.
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    Success is an ACT not an idea
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