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Podcasts.... are you using them?

by iAmNameLess
8 replies
This is a thought I had about implementing but I'm not sure a podcast to regular business owners would be very successful.

Is anyone doing this? I'm sure there are those who are putting out podcasts that offer marketing services but the ones I've noticed are more towards other marketers, not business owners, which is another thing I thought about doing.

Curious to see what you guys are doing.
#podcasts
  • Profile picture of the author Andrea Rillo
    Originally Posted by iAmNameLess View Post

    This is a thought I had about implementing but I'm not sure a podcast to regular business owners would be very successful.

    Is anyone doing this? I'm sure there are those who are putting out podcasts that offer marketing services but the ones I've noticed are more towards other marketers, not business owners, which is another thing I thought about doing.

    Curious to see what you guys are doing.
    How a business owner could benefit from having a podcast service? To what kind of business are you aiming to offer this service? I think there is a lack of details to properly advice you.
    Anyway a friend of my has got a podcast service in a small city where I lived (it's not really podcast maybe but it's more a radio/tv streaming channel) and even if he made a really crappy website with a crappy podcasting/streaming quality, it is working and living with that.
    Maybe that's not really a podcast but I just wanted to show his work so maybe it can give you any idea.
    Website where he streams : HOME - Agorà Music TV
    Hope it helps.
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  • Profile picture of the author umc
    There is a podcast that I came across locally where the host was a marketer that interviewed local business owners for his show. I thought it was a great idea. Puts you right in the mix and helps you build relationships with local businesses. The only question I would have as an interviewee would be about what real exposure such a local podcast would have. I'm not sure how many people in the target market would listen. Then again, business concepts and lessons are pretty universal, so I'm sure it would get some downloads. Perhaps it could be a credibility builder for the interviewee and they could use the audio in their own promotions as well.
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  • Profile picture of the author bizgrower
    I think these guys are doing what you have in mind. They have been doing it for years.
    I can't say for sure if they pay for their airtime.

    They and their guests do educate business owners about the many things related to
    operating a business.

    Given how long they have been using this approach, I'm sure it is paying off for their
    own client development and the books they write.

    I included the Google search page link so you can get an idea of what all they do,
    including ITunes podcasts.

    https://www.google.com/search?biw=12...05.Id0l2cWekos

    Experience Pros Radio Show - Most Positive Business Talk Radio in America ExperiencePros

    Experience Pros Radio Show | The Most Positive Business Talk Show in America | Extreme Customer Service Directory ExperiencePros
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  • Profile picture of the author DaniMc
    I listen to a podcast now and then when I have nothing else to listen to. But most of the time, I have some sort of educational content playing in the car or at home if I am not actively working.

    Sure - a podcast could be great. But, personally I think you might do better by creating specific audio guides and marketing them to your target prospects. Specific audios about different aspects of your expertise. You could make a ton of these.

    Put them in podcast directories, for sure. But also market them individually. Send people CD's if they want one. Let them download so they can play in the car.

    I think you can do a lot with the idea.
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    • Profile picture of the author kemdev
      I don't come across very many business owners who want to further their marketing education, let alone those who are willing to learn about this "website stuff." Is your experience different?
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      • Profile picture of the author iAmNameLess
        Originally Posted by kemdev View Post

        I don't come across very many business owners who want to further their marketing education, let alone those who are willing to learn about this "website stuff." Is your experience different?
        I do, I come across a lot of them. There's a lot of smart business owners out there that are always looking to learn more about marketing, operations, systems, sales, etc. Are they looking for this information via a podcast? I'm not sure.
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        • Profile picture of the author iAmNameLess
          Originally Posted by Andrea Rillo View Post

          How a business owner could benefit from having a podcast service? To what kind of business are you aiming to offer this service? I think there is a lack of details to properly advice you.
          Anyway a friend of my has got a podcast service in a small city where I lived (it's not really podcast maybe but it's more a radio/tv streaming channel) and even if he made a really crappy website with a crappy podcasting/streaming quality, it is working and living with that.
          Maybe that's not really a podcast but I just wanted to show his work so maybe it can give you any idea.
          Website where he streams : HOME - Agorà Music TV
          Hope it helps.
          Not how a business can benefit from having a podcast, I already can see that it wouldn't be a good fit for the majority of businesses out there. My question was, are there any marketers out there, offering web related services that are running a podcast as a form of contact marketing or top of the funnel content? From what I can tell, most of the related podcasts are more aimed at marketers, not regular business owners, know what I mean?

          Originally Posted by Dan McCoy View Post

          I listen to a podcast now and then when I have nothing else to listen to. But most of the time, I have some sort of educational content playing in the car or at home if I am not actively working.

          Sure - a podcast could be great. But, personally I think you might do better by creating specific audio guides and marketing them to your target prospects. Specific audios about different aspects of your expertise. You could make a ton of these.

          Put them in podcast directories, for sure. But also market them individually. Send people CD's if they want one. Let them download so they can play in the car.

          I think you can do a lot with the idea.
          Not a bad idea Dan. I would suppose either option would serve the same purpose. Lots to think about.

          Thanks for the responses. Just something I was thinking about and wondering if anyone had some experiences.
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          • Profile picture of the author savidge4
            iAm,

            The question would be, why would it not be a great idea? If the overall content is in the right context, you share with your existing clients that of course would share with their friends, you could expand very quickly I would think.

            I would say put 5 or so in the can, and let it fly... see if the worm will catch fish. see if the fly in the room will land on your food. If you had a bag of rice can you get lucky in China?

            I personally have a wordpress forum site. My partner does all the video work. something like 200+ of them. Education works.

            I know I don't have to tell you, its going to be all about the traffic and the targeting. Life is to short to second guess just get after it already!
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