How I've been getting lots of clients from trade publications...
I want to give you my experience with trade publications in regards to getting offline clients.
I've done everything from direct mail, to ppc, to cold calling and more to get new clients. The odd thing I notice is the different quality of customers different channels produce.
For example, with ppc I got good traffic but low conversion rates. Those who did convert generally had a more demanding attitude and wanted a lower price (ie, low end customers.)
Direct mail was more effective (dollar bill letters) and produced a higher quality customer but the lead cost was also higher.
After a lot of testing I've discovered trade publications mimic the traffic quantity of ppc while also producing very high quality leads/customers. It's time efficient as well because you can run just one ad and receive multiple new clients. I've also noticed that clients derived from trade publications are the least problematic and easiest to work with. (direct customer referrals are really good too.)
Most trade pubs are pay-to-subscribe and very niche specific. The first factor eliminates 90% of tire kickers and the second factor gives you a tightly targeted audience making offer selection easy.
If you haven't tried trade publications in your business already I highly recommend it. You can actually use them for all types of marketing and not just offline. But that's another story. I've been dialing in my particular system for years now. You can pm me with questions if you want. But I'm very busy so please keep your questions short.
I know a lot of people have trouble getting new clients. So, I just wanted to share whats been working exceptionally well for me. You really don't have to worry about saturation either because there are just so many trade publications in so many markets and so few real action takers!
Bill
Recognize reality even when you don't like it - especially when you don't like it.
â Charlie Munger
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