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Any magic phrases to get a prospect to accept a free consult?

by MichaelWinicki
3 replies
We're cold-calling brick & mortar businesses...

1. First step, offering a free report on how to up sales and profits (send via US Mail).

2. Send the free report as part of a "shock & awe" package. The end-game of the free report is offering a free consult (about what marketing problems they're experiencing and how to fix/help them).

3. Follow up with a phone call to make sure they received the free report and see if they have questions.

4 through whatever. Alternate phone calls and direct mail pieces with the intent of getting the prospect on the phone with one of our marketing consultants.


OK, so any "magic" phrases to cut through objections in order to get prospects to do the free consultation?

Thank you for any input!

Mike W.
#accept #consult #free #magic #phrases #prospect
  • Profile picture of the author rossle
    "Once you've discussed owning our services, you'll be tickled pink with the results your business will experience"

    Then ask an involvement question, ie "have you considered how you'll re-invest the extra profits your company will make from your increased customer base?"

    Hope this helps, Ross
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    • Profile picture of the author MichaelWinicki
      Originally Posted by rossle View Post

      "Once you've discussed owning our services, you'll be tickled pink with the results your business will experience"

      Then ask an involvement question, ie "have you considered how you'll re-invest the extra profits your company will make from your increased customer base?"

      Hope this helps, Ross
      Ah!

      Brilliant Ross!

      Thank you!
      Signature
      http://www.BigNoiseMarketing.com
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      • Profile picture of the author ewenmack
        No magic phrase, just education based marketing
        which includes...

        1 Hitting their existing dominant feeling
        about a unresolved problem or desire.

        2 A BIG idea that is presented in a way never
        done before

        3 Lay out proof that it will work in their situation while
        taking out all alternatives

        4 Present a offer which is easy to understand
        and accept

        One liners have a used by date.

        Best,
        Doctor E. Vile
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