Claude youtube - Best cold call ever

by thet
11 replies
So after thinking, more thinking and overthinking.. I realised the following.

In the job of cold calling where most people are not interested, you need to focus on both quality and quantity.

I watched Claude's video on cold calling again, where somebody called him with just one question and used this a quick qualifyer for continueing the talk.
This now makes total sense.

I also read another thread on this forum where lots of expert say they don't even continue to "fight" for the sale/appt if they get a "not interested".

So, I came to this simple script:

Hi Claude. Am I calling you at a bad time?

My company does X. Is this something you are interested in at the moment?



If I get a NO, I will try: Not now, or never?

If he says never, I will try the "What could I have said that would have made you interested" I say goodbye and hang up.

If he says not now, I ask him when to call back

If I get a "tell me more", I will pitch him my company

---

Seems like a better way to reach lots of people + keeping my sanity in this cold calling business. I am getting tired of starting with a pitch of my company, how great we are etc just to hear an objection and go from there.

Thank you Claude for all the tips on your channel.
#call #claude #cold #youtube
  • Profile picture of the author jamesfreddyc
    Approach is dependent upon the prospect demographics. For Claude he is targeting small business owners that typically share the same characteristics: have a brick and mortar store, a website, maybe even a particular type of business fits his services too. But I agree that his approach is super effective for sorting thru to quickly find qualified prospects. (I use it personally because I have a similar target prospect)

    But wantesld to point out that this same or similar approach might not fit well for calling c-level executives in larger corporate entities because they may not share the same perspective as a small business owner (and how they deal with people). Maybe it does i really don't know.
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    • Profile picture of the author thet
      Originally Posted by jamesfreddyc View Post

      Approach is dependent upon the prospect demographics. For Claude he is targeting small business owners that typically share the same characteristics: have a brick and mortar store, a website, maybe even a particular type of business fits his services too. But I agree that his approach is super effective for sorting thru to quickly find qualified prospects. (I use it personally because I have a similar target prospect)

      But wantesld to point out that this same or similar approach might not fit well for calling c-level executives in larger corporate entities because they may not share the same perspective as a small business owner (and how they deal with people). Maybe it does i really don't know.
      Well, let's say we have an organisation. we have the CEO, CFO, CTO..

      Under the CTO, we have the IT manager, etc

      Within that organisation, these groups.. don;t they act like businesses on theirselves?

      So, if we can conclude that's kind of true. This might be the right approach.

      It is "different" because 9 out of 10 of cold callers begin pitching etc
      Signature

      Recognize reality even when you don't like it - especially when you don't like it.
      — Charlie Munger

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      • Profile picture of the author iAmNameLess
        Originally Posted by thet View Post

        Well, let's say we have an organisation. we have the CEO, CFO, CTO..

        Under the CTO, we have the IT manager, etc

        Within that organisation, these groups.. don;t they act like businesses on theirselves?

        So, if we can conclude that's kind of true. This might be the right approach.

        It is "different" because 9 out of 10 of cold callers begin pitching etc
        No it is entirely different and since you're starting out, I'd recommend targeting small businesses, not companies with a huge hierarchy.

        As for what you're saying, if you're targeting small businesses that's not a bad approach. I wouldn't even ask the not now or not ever thing, but you might have some that lead to better conversations by asking that.
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        • Profile picture of the author jimbo13
          Who are you calling?

          I might be wrong but I thought I read somewhere that your solutions cost upwards of £500k which means you are not calling rinky dink little businesses. (or was it $$s are you in the US?)

          Dan
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          • Profile picture of the author thet
            Originally Posted by jimbo13 View Post

            Who are you calling?

            I might be wrong but I thought I read somewhere that your solutions cost upwards of £500k which means you are not calling rinky dink little businesses. (or was it $ are you in the US?)

            Dan
            That's true. It can be from 3k.. that's the minimum price, up to the 100s
            They are not rinky dink little businesses

            However, people are people, right?

            Sure, he is mr big shot Manager, but also a human being with emotions and thoughts and shit.
            Signature

            Recognize reality even when you don't like it - especially when you don't like it.
            — Charlie Munger

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            • Profile picture of the author jimbo13
              I thought you were.

              Yes they do have emotions. Ultimately IBM did all the groundwork for you in a very famous Ad.

              'Nobody got fired hiring IBM' sums up the underlying thought of all career minded people in organisations.

              How can they look good and not carry the can if the decision goes wrong.

              Dan
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              • Profile picture of the author thet
                Originally Posted by jimbo13 View Post

                I thought you were.

                Yes they do have emotions. Ultimately IBM did all the groundwork for you in a very famous Ad.

                'Nobody got fired hiring IBM' sums up the underlying thought of all career minded people in organisations.

                How can they look good and not carry the can if the decision goes wrong.

                Dan
                Exactly. The range is big, the smallest company I call into is 200 employees, the biggest one.. well, typical enterprise, can be 1k to 10k+ (especially when globally)

                These guys get calls every day, multiple.

                There are the cold callers who have no clue.. and reach them while it's not even their area (cold caller about phone bills... while the manager is into supply chain)

                There is my competition. There are recruiters, ofcourse.. those damn recruiters.

                So, wasting their time is kind of.. shit. If I just ask them a single question to qualify I might be a bit different then all + it sorts quickly.

                Sorting out..is what I am a bit worried about since I don't want to ruin my 800+ name list in 3 weeks.
                Signature

                Recognize reality even when you don't like it - especially when you don't like it.
                — Charlie Munger

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                • Profile picture of the author rossle
                  Originally Posted by thet View Post

                  So after thinking, more thinking and overthinking.. I realised the following.

                  In the job of cold calling where most people are not interested, you need to focus on both quality and quantity.

                  I watched Claude's video on cold calling again, where somebody called him with just one question and used this a quick qualifyer for continueing the talk.
                  This now makes total sense.

                  I also read another thread on this forum where lots of expert say they don't even continue to "fight" for the sale/appt if they get a "not interested".

                  So, I came to this simple script:

                  Hi Claude. Am I calling you at a bad time?

                  My company does X. Is this something you are interested in at the moment?



                  If I get a NO, I will try: Not now, or never?

                  If he says never, I will try the "What could I have said that would have made you interested" I say goodbye and hang up.

                  If he says not now, I ask him when to call back

                  If I get a "tell me more", I will pitch him my company

                  ---

                  Seems like a better way to reach lots of people + keeping my sanity in this cold calling business. I am getting tired of starting with a pitch of my company, how great we are etc just to hear an objection and go from there.

                  Thank you Claude for all the tips on your channel.
                  I cant agree with this approach. Your first question "Is this something you are interested in at the moment?" is setting yourself up the NO you'll get 9 times out of 10.

                  Next "If I get a NO, I will try: Not now, or never?" That's a terrible line to use. Just setting yourself up for another flat rejection. And in fact, you should never have left the door open to reach that situation by your first question.

                  Also, saying how great your company is etc is just wasting your time. The golden rule of sales is "if you say it, the prospect has reason to doubt you"

                  However, if the prospect says it "ie, yes, your company is great" then they are right.

                  Learn how to get the prospect to say the things you want to say to him.

                  Immediately on a cold call, you need to be uncovering logical and emotional reasons as to why that prospect may wish to meet you.

                  Otherwise, your appointment will be rather unqualified.
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        • Profile picture of the author thet
          Originally Posted by iAmNameLess View Post

          No it is entirely different and since you're starting out, I'd recommend targeting small businesses, not companies with a huge hierarchy.

          As for what you're saying, if you're targeting small businesses that's not a bad approach. I wouldn't even ask the not now or not ever thing, but you might have some that lead to better conversations by asking that.
          Well, that's the level I am working at now. Mostly managers etc.
          Our prospects are enterprise companies etc

          So I am not doing that bad of a job. I made the count today, 70 appts in 60 business days, I am not dissapointed in it.

          Could be better, but I am slowly improving.

          Also, that "not now, or never" was I believe from Misterme, or some other highly respected guy here on the Offline Marketing forum. I like it. Its ballsy
          Signature

          Recognize reality even when you don't like it - especially when you don't like it.
          — Charlie Munger

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          • Profile picture of the author misterme
            Originally Posted by thet View Post

            Also, that "not now, or never" was I believe from Misterme, or some other highly respected guy here on the Offline Marketing forum. I like it. Its ballsy
            I can't take credit for that, I think it's actually from Jacques Werth's "high probability prospecting."

            Your script is good if it's to quickly sort in or out right now. If you're trying to engage people into a convo, then it's a bit too abrupt for that.
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            • Profile picture of the author thet
              Originally Posted by misterme View Post

              I can't take credit for that, I think it's actually from Jacques Werth's "high probability prospecting."

              Your script is good if it's to quickly sort in or out right now. If you're trying to engage people into a convo, then it's a bit too abrupt for that.
              I want to both engage and sort out. But every time i start with a pitch it doesn't end will.

              Not sure. I read jasons thread on how to cod call but no idea how to adapt it to my situation
              Signature

              Recognize reality even when you don't like it - especially when you don't like it.
              — Charlie Munger

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