29 {{ upvoteCount | shortNum }}
29 {{ upvoteCount | shortNum }}

The BEST way to get local clients BAR NONE!

by Rus Sells
23 replies
There are plenty of ways to get new customers but I've found that one of the best ways is just having a solid advertising campaign!

With a decent campaign you can get clients from several places and one of the cheapest is Facebook. With Facebook's new local targeting direct advertising can be even more focused.

Of course your offer and it's ad copy are important along with the sales funnel you set up are important but the most important thing is that you can generate inbound interest about your services.

It's a different story when your the one being contacted versus being the one who's always making contact.
#advertisting #bar #clients #local
  • Profile picture of the author ewenmack
    I was on a webinar, briefly yesterday, and the slide the presenter
    had a list of all the ways to get clients, not one was paid advertising.

    They were all outbound methods.

    Best,
    Doctor E. Vile
    {{ DiscussionBoard.errors[9703349].message }}
    • Profile picture of the author hardyfella
      Originally Posted by ewenmack View Post

      I was on a webinar, briefly yesterday, and the slide the presenter
      had a list of all the ways to get clients, not one was paid advertising.

      They were all outbound methods.

      Best,
      Doctor E. Vile
      What webinar was it ewen?
      {{ DiscussionBoard.errors[9703433].message }}
      • Profile picture of the author ewenmack
        Originally Posted by hardyfella View Post

        What webinar was it ewen?
        Prefer not to mention names.

        Best,
        Doctor E. Vile
        {{ DiscussionBoard.errors[9703962].message }}
  • Profile picture of the author Rus Sells
    What's your point Ewan?
    Signature
    {{ DiscussionBoard.errors[9703565].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Rus Sells View Post

      What's your point Ewan?
      My point Rus, is that a very viable source of getting
      clients is through paid advertising and this offline trainer
      didn't mention it in amongst all the alternatives he had listed.

      Of course he was going to mention one way which he has had
      success with and tell the disadvantages of all the others...but
      not even mention paid advertising or Facebook, I thought was
      poor and dropped of the Webinar.

      Best,
      Doctor E. Vile
      {{ DiscussionBoard.errors[9703972].message }}
    • Profile picture of the author umc
      I'd like to see what businesses you're getting from Facebook myself. What types of industries are you targeting successfully?
      Signature

      Simple "pay what you want" life coaching services online.
      Get out of your own way in business. It's personal. Click Here

      {{ DiscussionBoard.errors[9703978].message }}
      • Profile picture of the author savidge4
        Originally Posted by umc View Post

        I'd like to see what businesses you're getting from Facebook myself. What types of industries are you targeting successfully?
        My own personal experience with facebook ads pretty much suggests that there is nothing you cant advertise effectively.

        I was focused primarily on local business and their advertising be it a Doctor, a Lawyer, a shoe store, to whole home generators.

        Facebook allows for the targeting of interests etc, but the newer feature allowing for geo targeting is just short of a game changer. Combine the 2 together and you are now super targeting.
        Signature
        Success is an ACT not an idea
        {{ DiscussionBoard.errors[9704009].message }}
        • Profile picture of the author iAmNameLess
          Originally Posted by savidge4 View Post

          but the newer feature allowing for geo targeting is just short of a game changer. Combine the 2 together and you are now super targeting.
          But this isn't really new, it's been around for 2 years. I think they're just rebranding and making it easier to do. I did geo targeting at least, 2 years ago... been wanting to get back into it and see if it's any different.

          With it being so cheap it could be an easy way to build a list and generate leads. I don't really remember why I stopped with facebook.
          Signature
          {{ DiscussionBoard.errors[9704139].message }}
          • Profile picture of the author savidge4
            Originally Posted by iAmNameLess View Post

            But this isn't really new, it's been around for 2 years. I think they're just rebranding and making it easier to do. I did geo targeting at least, 2 years ago... been wanting to get back into it and see if it's any different.

            With it being so cheap it could be an easy way to build a list and generate leads. I don't really remember why I stopped with facebook.
            iAmNameLess,

            yes they have had offerings before, in regards to local, but local ment by zipcode or the like. the new services offered are "Mobile" focused and deliver results on location radius. your basic brick and mortar advertising wet dream.

            My market specifically is influxed with many that are from out of state, and these ads REACH those folks. The location is not a set variable ( as in account information ) the location is set literally by their location.

            From what I am understanding the "next step" will be retargeting function, with again from what I understand the plausibility of push notification based on end user location. ( just what we as mobile users need... our phone letting us know we are 1.6 miles from bob's pizza, and its Wednesday and its bogo night! hahaha )
            Signature
            Success is an ACT not an idea
            {{ DiscussionBoard.errors[9704710].message }}
  • Profile picture of the author umc
    Savidge, it sounds like you used Facebook to advertise the services of your clients, but I think Rus was advertising his marketing services to pick up clients. I may be reading that wrong, as I'm a bit under the weather and my brain is scrambled. Have you used Facebook to pick up clients for the services that you offer to small businesses?
    Signature

    Simple "pay what you want" life coaching services online.
    Get out of your own way in business. It's personal. Click Here

    {{ DiscussionBoard.errors[9704086].message }}
    • Profile picture of the author savidge4
      Originally Posted by umc View Post

      Savidge, it sounds like you used Facebook to advertise the services of your clients, but I think Rus was advertising his marketing services to pick up clients. I may be reading that wrong, as I'm a bit under the weather and my brain is scrambled. Have you used Facebook to pick up clients for the services that you offer to small businesses?
      To be honest, I cant say that I have on the business end. targeting "business owners" regardless of geo is not really my idea of laser targeting. I am not really a niched marketer like many. my niche is my local market. so regardless of the business, I am interested in developing a cash flow from their budgets to my wallet! hahaha
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[9704700].message }}
  • Profile picture of the author MichaelWinicki
    Advertising is a great way to get clients.

    But the absolute best method I've come across is Dan Kennedy's combination of "talking for clients" and the whole book-writing thing.

    I think both ways are more difficult to pull off now-a-days, but prior to Internet, they were gold.
    Signature
    http://www.BigNoiseMarketing.com
    {{ DiscussionBoard.errors[9704228].message }}
  • Profile picture of the author dave147
    The best way for me has been, and is Linkedin! regarding the social medias, geo-targeting and all that.
    Signature

    THESE PRODUCTS FREE @ adsense-expert
    When You Get The 300 Logo Templates Here
    $500.00 in FREE Advertising For You Here

    {{ DiscussionBoard.errors[9704343].message }}
    • Profile picture of the author 9999
      Facebook allows for the targeting of interests etc, but the newer feature allowing for geo targeting is just short of a game changer. Combine the 2 together and you are now super targeting.
      Can you recommend any fast ways on learning how to do this. I have been wanting to learn FB ads and never tried. With the Geo-targeting, I would really like to learn this fast. Thanks
      {{ DiscussionBoard.errors[9704457].message }}
      • Profile picture of the author savidge4
        Originally Posted by 9999 View Post

        Can you recommend any fast ways on learning how to do this. I have been wanting to learn FB ads and never tried. With the Geo-targeting, I would really like to learn this fast. Thanks
        Look up the forum user banworks he as udemy offering on the subject as well as a more than decent youtube video on the subject. I initially used his youtube video to fully understand how to effectively use facebook, but I must say his udemy course is very much a value for the $ spent.
        Signature
        Success is an ACT not an idea
        {{ DiscussionBoard.errors[9704694].message }}
  • Profile picture of the author Matt Lee
    Couldn't agree with Russ more. One of my recent strategies has been a direct mail/fb ad hybrid. I'll target business owners who I know I can make an impact for by mailing out a sales letter to their home address,(instead of office) and then target them specifically in a fb ad campaign a couple days later. There's more legwork up front, but the response rate is 3X higher, which actually makes it less work than doing just 1 or the other.
    Signature
    "One of the Most Successful Offline WSO's Ever!
    Get More High $$$ Clients with this Small Business Marketing PLR Magazine
    {{ DiscussionBoard.errors[9704492].message }}
  • Profile picture of the author Underground
    How come the last couple of recent replies to this were deleted, including mine? Did a fight break out or something?
    {{ DiscussionBoard.errors[9775250].message }}
    • Profile picture of the author Rus Sells
      No idea, I thought my thread was dead. What was your last post about?

      Originally Posted by Underground View Post

      How come the last couple of recent replies to this were deleted, including mine? Did a fight break out or something?
      Signature
      {{ DiscussionBoard.errors[9776419].message }}
      • Profile picture of the author Underground
        Originally Posted by Rus Sells View Post

        No idea, I thought my thread was dead. What was your last post about?
        It was pointing out just how wrong you are. Advertising is dead, no one responds to it, there is no money in that game any more and it doesn't get clients fast. And that launching massive, labour intensive marketing campaigns for clients that get very little results and take ages to see any traction is the way to go.

        Or maybe the opposite. There's massive money to be made and people should start thinking bigger than the usual and also maybe putting their digital marketing skills to work building their own assets that can monetize and sell advertising for. I gave a few examples or firms coining it in selling media placement and how most here would be able to build something similar themselves.

        I'll repost on request some good examples.

        Definitely the way to go. Easier and quicker results for clients, more leads for them and more money for the person helping them achieve that.
        {{ DiscussionBoard.errors[9777491].message }}
        • Profile picture of the author Rus Sells
          Ah gotcha! No idea why that would get deleted but do reply with some examples!

          Originally Posted by Underground View Post

          It was pointing out just how wrong you are. Advertising is dead, no one responds to it, there is no money in that game any more and it doesn't get clients fast. And that launching massive, labour intensive marketing campaigns for clients that get very little results and take ages to see any traction is the way to go.

          Or maybe the opposite. There's massive money to be made and people should start thinking bigger than the usual and also maybe putting their digital marketing skills to work building their own assets that can monetize and sell advertising for. I gave a few examples or firms coining it in selling media placement and how most here would be able to build something similar themselves.

          I'll repost on request some good examples.

          Definitely the way to go. Easier and quicker results for clients, more leads for them and more money for the person helping them achieve that.
          Signature
          {{ DiscussionBoard.errors[9778771].message }}
  • Profile picture of the author vndnbrgj
    I would be interested in a few examples Underground.
    Signature
    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
    {{ DiscussionBoard.errors[9777932].message }}
  • Profile picture of the author Biz Max
    So many these days are trying to get clients for free with their lame tweets
    and droning status updates on social networks. What an awful existence
    to chase dollars in such a way.

    Be proactive dammit! Put ads out there, offline or online. Be smart and you
    wont 'lose'. I'd pay $20 a lead all day if a lead could mean $1000-$10,000.

    Most focus on the $20.....
    Signature
    Small Business Marketing & Branding Specialist
    http://BrandWhisperer.net
    {{ DiscussionBoard.errors[9779137].message }}
  • Profile picture of the author Underground
    OK, first just to point out I'm not knocking longer-term marketing plans like SEO. But people doing that should come up with some quickways to get their clients an immediate ROI.

    Setting up some facebook campaigns, linkedin ppc, youtube, outbrain sponsored content, promoted tweets campaigns for the them, and dropping a few hundred dollars on getting the leads, really should not be something people are too tight or self-serving to implement.

    You'll need to create some good ad design and copy, good landing pages, etc, but each of the above let you drop 10--20 on each one and see where you get the most pull and will get instant traffic when you have the needed elements right.

    Also, I pointed the opportunities in selling digital ad space on your own platforms, if you can build them around certain niche where you could create large lists of users of a certain demographic.

    I was going to go into more detail, but here's a media kit from a company. They've obviously built a recognizable respected brand with their magazine in the Hotel Industry, so I'm not suggesting this is something where you can just through up a blog theme and pay for $5 articles and be amateur about things. But if you can build the right kinds of sites in the right niche, build good traffic, grow a list, create good content and build authority then many media buying companies or just local businesses will pay you very good money to promote on your platforms, be they desktop, tablet, app, social channels, email newsletters, print versions. In other words, some people have all the skills they need, and might be better served taking the strategic direction of putting those skills to work in their own assets most of all, instead of just other companies.

    There's so good examples of the rates this mag commands for ad space across their various channels.

    http://www.lodgingmagazine.com/wp-co...diaKit2015.pdf
    {{ DiscussionBoard.errors[9781802].message }}

Trending Topics