My checklist for local websites - feel free to add
Checklist:
1. Set up the Google listing
2. Post business citations with matching name, address, phone number, across 50+ websites
3. Do standard, keyword targeted link building to the website, and to a lesser degree, the listing page
4. If the client has offline reviews, slowly drip them directly onto Google, and through other citation websites that allow reviews.
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Checklist items in consideration for the future:
-- Geo-tagging images and uploading them to panoramio
-- Creating Pinterest collections, and using keyword rich names as the collection name
-- Doing second and third tier link building on the citation pages
-- Video creation & distribution (for links as well as direct leads from the video itself)
Feel free to share yours, thanks
"Everything you can imagine is real." â Pablo Picasso