Cheapest service you offer small businesses?

by him77
11 replies
At this time I'm experimenting with offering a lower cost services to small businesses like graphic design for about $50 for something simple and then try to upsell them once after I submit the project. Just looking for ideas of low cost services I could offer. Thanks
#businesses #cheapest #offer #service #small
  • Profile picture of the author savidge4
    Originally Posted by him77 View Post

    At this time I'm experimenting with offering a lower cost services to small businesses like graphic design for about $50 for something simple and then try to upsell them once after I submit the project. Just looking for ideas of low cost services I could offer. Thanks
    the question at this point is what are you thinking as upsells? if the low intro offer does not lead to the upsells its pointless.
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    Success is an ACT not an idea
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    • Profile picture of the author him77
      Originally Posted by savidge4 View Post

      the question at this point is what are you thinking as upsells? if the low intro offer does not lead to the upsells its pointless.
      Not pointless to me because I look at it as a form of lead generation and I'll outsource the work to fiver or it's something. I can do myself in a short amount of time. Once the work is delivered I add a free consultation about other services I can offer or how they could be marketing themselves better. I've closed 3 web design deals ($500,$675, $2200) on this method in the last 2 weeks and I have another on the table for review on Monday ($500)


      I look at it like the whole wso for $7 and then the oto for $27 or more. I just do it with offline business and I hope to scale it up this month. You didn't really answer the question anyway because I didn't ask about what I should upsell but rather a small item service to add to my arsenal. Thank you for your time.
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      • Profile picture of the author savidge4
        Oh believe me I understand the process...you are preaching to the choir. would it not make more sense to offer a G+ or other social setup at deep discount? Once that is done and then you turn your attention to the upsell, you have a working piece in place that not only compliments the upsell but actually helps it in producing immediate traffic.

        My thinking at least is to provide a trip wire that produces some amount of traffic in one form or another to the client. Basically proving to the client, that you have the ability to get people into their store or whatever.

        Really what sounds better... "Hi I would like to update your logo for $50... hey how about a website to go with that?" OR "Hi I would like to offer you a $25 G+ Business acct setup so that you can generate traffic to your store.. and btw how about a website?"

        So yes... graphic design is pointless... and using a vehicle that gets you in the right direction will increase your overall return for your client. Good solid client return means good solid client referral, and that truly is the name of the game!

        Originally Posted by him77 View Post

        Not pointless to me because I look at it as a form of lead generation and I'll outsource the work to fiver or it's something. I can do myself in a short amount of time. Once the work is delivered I add a free consultation about other services I can offer or how they could be marketing themselves better. I've closed 3 web design deals ($500,$675, $2200) on this method in the last 2 weeks and I have another on the table for review on Monday ($500)


        I look at it like the whole wso for $7 and then the oto for $27 or more. I just do it with offline business and I hope to scale it up this month. You didn't really answer the question anyway because I didn't ask about what I should upsell but rather a small item service to add to my arsenal. Thank you for your time.
        Signature
        Success is an ACT not an idea
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        • Profile picture of the author him77
          Originally Posted by savidge4 View Post

          Oh believe me I understand the process...you are preaching to the choir. would it not make more sense to offer a G+ or other social setup at deep discount? Once that is done and then you turn your attention to the upsell, you have a working piece in place that not only compliments the upsell but actually helps it in producing immediate traffic.

          My thinking at least is to provide a trip wire that produces some amount of traffic in one form or another to the client. Basically proving to the client, that you have the ability to get people into their store or whatever.

          Really what sounds better... "Hi I would like to update your logo for $50... hey how about a website to go with that?" OR "Hi I would like to offer you a $25 G+ Business acct setup so that you can generate traffic to your store.. and btw how about a website?"

          So yes... graphic design is pointless... and using a vehicle that gets you in the right direction will increase your overall return for your client. Good solid client return means good solid client referral, and that truly is the name of the game!
          Don't know why I didn't think of a google plus account set up! Great idea and I see where you're coming from. I'm going to change from the design work to goolge plus set up. I think that will lead into further services I can charge more for.
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          • Profile picture of the author MichaelWinicki
            I dunno, I think there are two problems with this offer, Graphic Design for $50.


            The first is the service provided. I deal with small business all the time and I'm not sure graphic design in an amongst itself is a crying need, IF ONLY BECAUSE most small businesses have no idea on how to take graphic design and turn it into a tool that makes money for them.

            Instead I would offer them something they can understand as being a money-maker (or money-saver or a frustration-stopper) for their business.

            The second problem with your offer is the $50. I think poorly run small businesses may take you up on that, but being poorly run they may not be the best prospects for more expensive upsells.

            Better run small businesses may view the $50 cost for a supposed valuable service as being way too low- meaning they won't believe good value will be given for that $50.
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            • Profile picture of the author him77
              Originally Posted by MichaelWinicki View Post

              I dunno, I think there are two problems with this offer, Graphic Design for $50.


              The first is the service provided. I deal with small business all the time and I'm not sure graphic design in an amongst itself is a crying need, IF ONLY BECAUSE most small businesses have no idea on how to take graphic design and turn it into a tool that makes money for them.

              Instead I would offer them something they can understand as being a money-maker (or money-saver or a frustration-stopper) for their business.

              The second problem with your offer is the $50. I think poorly run small businesses may take you up on that, but being poorly run they may not be the best prospects for more expensive upsells.

              Better run small businesses may view the $50 cost for a supposed valuable service as being way too low- meaning they won't believe good value will be given for that $50.

              I feel that too many people have that assumption that if you come in low that you can't offer something higher priced later. That's where your salesmanship should come in. I work in sales and I've stolen my idea from what I've seen people do with WSO and how they try to upsell later in the process. I'll do some basic logo design or a poster design I did for a non-profit that got me a job for over $2000. I had a normal human conversation about my skills and once they trusted me after the first project they started to listen to more of what I had to say... Like they fact they run a free movie festival and have no website or facebook fanpage marketing going on. I feel it's all about the delivery...
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              • Profile picture of the author MichaelWinicki
                Originally Posted by him77 View Post

                I feel that too many people have that assumption that if you come in low that you can't offer something higher priced later. That's where your salesmanship should come in. I work in sales and I've stolen my idea from what I've seen people do with WSO and how they try to upsell later in the process. I'll do some basic logo design or a poster design I did for a non-profit that got me a job for over $2000. I had a normal human conversation about my skills and once they trusted me after the first project they started to listen to more of what I had to say... Like they fact they run a free movie festival and have no website or facebook fanpage marketing going on. I feel it's all about the delivery...
                OK, but if you need to rely on you to both prospect and close sales... It's going to take a lot of your time to create a prospect list large enough (at $50 a crack) in order to have enough paying customers to make this a paying venture. And then of course you have all the time involved in coordinating the jobs and making sure the client is thrilled with the results.

                I chose to go with a much higher priced product offering so that I could hire others to help fill the funnel and I know servicing a smaller number of clients (at a higher dollar figure) is better/easier than trying to service a smaller number of clients (at a lower dollar figure).

                I'll also say that based on dealing with small business owners since 1985, and people in general... Folks paying for a low cost product or service are usually more demanding and troublesome that those folks paying for a higher cost product or service. Why is that? My perception is that those paying for a higher priced product or service are many times of a superior business mind-set than those paying a dirt-cheap amount for a product or service.

                Bottom line, a group of 50 small business owners/managers paying $50 for a product or service are going to be more of a pain in the butt to deal with than 10 small business owners/managers paying $250 for the same product or service.
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  • Profile picture of the author bizgrower
    Look at their web presence and then offer the door opener that will be the best thing for them
    at the price you want to do it for..
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Freebiequeen1999
    Just a thought - you could create a cover picture for their facebook page or the Google Plus page set up.
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  • Profile picture of the author verial
    I have a $40 SEO guide on my site.

    When I prospect a customer or a prospect comes to me, I ask them to show me they're serious about working together by buying my guide at $1.

    It sounds like nothing, but it helps you filter out prospects from people just asking. It also gets people paying you (so they are more likely to do so again).

    Over time, this has made me hundreds of dollars, a portion of which came from people who didn't end up hiring me anyhow.
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    • Originally Posted by verial View Post

      I have a $40 SEO guide on my site.

      When I prospect a customer or a prospect comes to me, I ask them to show me they're serious about working together by buying my guide at $1.

      It sounds like nothing, but it helps you filter out prospects from people just asking. It also gets people paying you (so they are more likely to do so again).

      Over time, this has made me hundreds of dollars, a portion of which came from people who didn't end up hiring me anyhow.
      great reply.

      you as the business person, have to control the process.

      let them know why you do what you do, what's in it for them, and qualifying questions, etc..,

      for example : If I do this _____, I am looking to ____,_____, with you

      for a solid partnership. does that work for you? how would _______ help you?

      perfect take away selling here.


      received an email from Oren Klaff that might help you.

      Signs You Do Not Have Deal Control

      You are asking all the questions; Buyer is asking none
      Buyer says, “Yes, I got all the material you sent, but can you just start over at the beginning and explain it to me …”
      Buyer is checking phone, taking calls
      At the end of your presentation, you ask “Do you have any questions …” or “So what do you think … or “Is this something you would be interested in…”

      Signs You Have Deal Control

      You tell the buyer he has to pitch you on why he would be a good customer …. And he does!
      That’s it.

      Only one signal you have to pick up on. That’s how you know you’re in control: When you put pressure on the Buyer to qualify himself, he does it.
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