Door to door sales

lot of door knocking for cable and direct tv here.

great offers help!

let me know if my opinions don't matter and I won't reply directly to you.

Nothing wrong with that but check the local ordinances as some require a permit to do this.

It may or may not be considered soliciting and some neighborhoods have their own rules about it as well.

I know when I did was in storm restoration we would always do what's called work the horn which is what your asking about.

Some cities didn't care, some did even though we were door knocking for something rather obvious. They still wanted any one out knocking doors for the purpose of selling or offering a service to have a solicitor's permit.

We'd get around that by letting the neighbors know we were doing work next door and that if any debris blows in their yard to let us know. Then we'd tell them, they probably didn't need any repair work, they're just fine and try to leave.

They'd inevitably be like are you sure?
Can you just do an inspection right now?

Now you've been invited which changes the whole scenario.

That could work for you "if" you're doing any electrical work that's on the exterior of the home, not so much for anything interior. = \

Correct: check the local laws.

Can it help your business? Certainly a lot more than a flyer drop - but, and this is a big but - you need to ensure your canvassers know what they're doing. Nothing will kill a prop worse than bad canvassers. It can also affect your business reputation.

Tom

Door to door works, but takes a lot of courage to do it. I find my best results are when I don't bother the people with a long drawn out sales pitch. Instead, I knock on the door, quickly introduce myself, explain my business in one short sentence, and then hand them some literature. People are naturally very on guard when you knock on their door and I found it's best if you just keep your sales pitch short and sweet. I find I have the best results if I make it clear right when they answer the door that I am only going to take a moment of their time. They are actually relieved when I let them take the material and think it over for themselves, without pressuring them.

I personally, knock on doors. well not so much me personally, but I do. I have 5 crews, 4 that work residential and one commercial. The 4 residential crews without question knock on doors. As in, they may actually put the satellite system in right then and there if the clients schedule permits it.

If there is no one home, I do have a door hanger that is left at the door. I used to actually drive behind my crews on occasion and check to see if they were leaving the door hangers. Door hangers for me, are not worth the paper they are printed on. in 8 years, I don't think they have provided a conversion let alone a phone call.

I still use them to this day, obviously not for the great conversion potential, but it is the start of a couple step advertising campaign. Once I complete a job, I send a mailer out to the current clients closest 100 neighbors. The mailer gets a better response than the door hanger, but more importantly adding the door hanger along with the mailer, the conversion rate does go up.

With every job complete in a month I have a map ( I have to replace often ) that we stick a push pin in to indicate the location. I then send a "better' offer to the regions with a greater concentration of work - for the previous month. in the few weeks to follow my crews when in that "concentrated" area try to stop by and follow up with some door knocking.

with all of this there is also the implementation of yard signs, generally at key intersections within areas we work.

Basically we hit our targets with 2 3 4 hits by door or mail, and then the daily reminder by the signage, that services are available.

Keep in mind I install Satellite Internet. If there is no cable, or dsl service, they pretty much have no other choice. It simply is a matter of time before, the "prospects" decide they want service, and my message that I provide that service collide.

My biggest competition in the telecom world is door to door salesman that make a lot of money earning business for select service providers and re-sellers. It is effective if you have tough enough skin for it. The campaign I focus on doesn't have a foot print in my area otherwise I would implement some door to door marketing.

That is a great way to create brand awareness. What you are doing is logical. Smart move on your behalf to build customer base.