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I am such an idiot!

by nyk24
2 replies
Seriously I am an idiot as this post will prove!

Okay so Ive figured out my super concentrated niche that is not bombarded with folks calling, emailing, mailing etc. is 10 - 60 employees and has a net worth of $750k plus.

I did a direct mail test 2 weeks ago (not with the super hot niche just local advertisers) and got about 9% response rate.....but no sales unfortunately - however I could have had one but I didn't want to work with the client (long story).

The direct mail had a very bold headline and an item inside to bulk my coloured envelope up a bit.

Now going back to the idiot bit - that's me! I decided that I wanted to target specifc niches which I knew other webdesigners weren't going after. I already have one potential client in this niche through word of mouth. However to get the rest of these prospects do I persist with my direct mail method as before or switch to email if I have their personal email or do I do a combination.

If I do a combination how would that work - Mail then follow with email a few days later. What would the email add to whatever is said in the email about getting website redesign?

I think by writing out my own post I have answered my own question lol

Don't worry Il post my idea here if I get some replys to this post. But would love to see what you guys think I should do in case I am wrong.
#idiot
  • Profile picture of the author DaniMc
    I can't really answer your question directly, just wanted to say:

    You got a 9% response rate, remember to add those people to your follow up! Just because they didn't buy now doesn't mean they will not in the future. They responded for a reason.

    That is where I see %99.99 of business owners drop the ball. Follow up should be regular, persistent, and as helpful as possible. Try to actually get to know the prospect over time. Eventually you will get a lot of them to buy.

    Remember - MOST sales are made after the 8th contact! Have a system to contact them at least 15 times over the next few months and you WILL sell a lot of them.
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    Be kind, for everyone you meet is fighting a hard battle.
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    • Profile picture of the author savidge4
      Totally agree with Dan. Consistent message, with consistent contact out performs hit and run sales tactics by great margins. You can get an idea of what a efficient and effective sales funnel should look like reading the OP of this thread: http://www.warriorforum.com/offline-...r-clients.html

      Originally Posted by Dan McCoy View Post

      I can't really answer your question directly, just wanted to say:

      You got a 9% response rate, remember to add those people to your follow up! Just because they didn't buy now doesn't mean they will not in the future. They responded for a reason.

      That is where I see %99.99 of business owners drop the ball. Follow up should be regular, persistent, and as helpful as possible. Try to actually get to know the prospect over time. Eventually you will get a lot of them to buy.

      Remember - MOST sales are made after the 8th contact! Have a system to contact them at least 15 times over the next few months and you WILL sell a lot of them.
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      Success is an ACT not an idea
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