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What cool lumpy mail props would you send to a bank?

by Delta223
3 replies
My ideal lumpy mail prop is:

1) Low-cost
2) High perceived value
3) Hangs around their desk as a result.

I'm specifically marketing to the marketing directors of banks and finance companies. If anyone's targeted these types, what do you think would be a cool prop to send them in the mail for a lumpy mail promo? Of course the prop will tie into an accompanying sales letter.

I'm thinking of doing a small pouch with shredded up play money inside. It lacks perceived value and desk worthiness, but ties back to their industry. Any other cool ideas are appreciated
#bank #cool #lumpy #mail #props #send
  • Profile picture of the author Oziboomer
    Originally Posted by Delta223 View Post

    I'm thinking of doing a small pouch with shredded up play money inside. It lacks perceived value and desk worthiness, but ties back to their industry. Any other cool ideas are appreciated
    Maybe a self-inking rubber stamp with some catchy message so when they stamp it they get some engagement.

    You could ask for feedback on the new stamp. They'd have to stamp it to read the message.

    Could be

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  • Profile picture of the author Jack Gordon
    Yeah, that is a tough industry to crack. They have lots of money, so it is hard to go cheap and maintain deskworthiness.

    If you can only do one of the three, I would focus on the deskworthiness and abandon low cost and relevance. Chances are, anything low cost is going to immediately hit the circular file, and the relevance is too hard to break through with on mailing #1.

    I have sent nice, logo'd glass candy jars filled with sunkist fruit gems in the past. Total cost of mailing, including the jar, the candy, the packaging and postage was around $12 per piece. I included a letter of introduction and a business card, as well as an invitation to connect. Few took me up on it, but I suspect all of them kept the nice glass jar.

    I settled for the likelihood that my logo would land on some permanent real estate (exec desk, receptionist desk or break room) and help clear the way for future marketing efforts.

    While I can't necessarily point to specific results with that campaign, it was one component in a broader effort to build recognition in that sector, which I have done successfully.
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    • Profile picture of the author Freebiequeen1999
      Honestly?? I would not send any "lumpy" mail to a bank


      My bank asks that we take off sunglasses as we enter


      There is always a security guard

      Don't mess with money. Even if it was delivered to someone (who?) I don't think they would appreciate the idea, and may even sort of freak them out
      Bankers are by nature conservative anyhow
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