Slow jogger to print URL on back or front of t-shirt?

I get the volume part (t-shirts is one of the best ways to get a message seen, when it comes to promotional products), don't get the targeting part. Not everybody needs graphic design, some of those who need it don't want it, some of those who want it don't want to pay for it, some don't want to pay enough.

I think you're offering one of those products that easily speaks for itself, so a sample with a URL will work better.

Anyway, why not test various ways of doing it? When you find one that's better than the others, you run with that one (pun intended).

Best of luck, but it won't work. You're not targeting, you're not getting volume (no matter how populated your jogging route), and people simply do not take notice of whatever is written on a jogger's t-shirt. Wasted energies. Report back with super results and prove me wrong.

Tom

There is a bit more to marketing than targeting, there is consistency. This concept plays to consistency and brand recognition. Sure your running in the park and who knows if any one that sees the shirt needs your services right then and there. BUT day in and day out the same people see the shirt, and that day comes they are at the office and someone says "Do we know anyone that does web design?" and guess what? you wearing that shirt pays off.

I don't think its a matter of WHY would you do that... its a matter of why are you not already doing it.

I wear personally branded shirts / hats basically 20 hours a day - EVERY day. I drive a branded vehicle every where I go. I have the luxury of having 4 other vehicles branded and on the roads as well. With the exception of one of my employees they all have branded vehicles. and ALL of them wear branded shirts / hats.

I will tell you this.. its NOT a requirement... ( I actually do not have employees..I have sub contractors so it REALLY is not a requirement - They ask for a shirt.. I'll give them one ) They simply see the value in it. They have heard the phone calls, "I saw a truck with your number" or "I was in WalMart, and spoke to so and so" - how did that conversation start? It started from a shirt.

This is NOT direct advertising.. it is more of a branding method. and I personally would say go for it!

As to the location of the tag. I 100% use the back of the shirt, with a small logo on the front left - with 1 exception. Long sleeve shirts that get layered I place the URL / Business name ( one or the other ) down the right sleeve.

Hope that Helps!

I came off all wrong before. I'm honestly not trying to be rude. Seriously. I don't think it will work, but it's just a guess (having never tried it). The biggest problem you have is the subliminal factor. Writing on t-shirts, especially on a jogger's, goes unnoticed. As someone mentioned, you'd get better results with flyers (I think). I've never tried this method, like I say, so everything I'm saying is just guess work. Reason I initially posted was just to save you time. Anyway - apologies if I came across the wrong way. Heck with it - give it a bash.

Tom

I personally place a LOGO and then have the company name, the phone number and the web address on the shirts. When I do the long sleeve I use either the Company name, or the Web Address.