Anyone Here Use an Ink on Paper Newsletter?

9 replies
One of the mantra's we often here from Dan Kennedy and many of those that apply his teachings is the use of a ink on paper newsletter.

I'm in the process of putting one together.

Is there anyone here that currently sends out this type of newsletter on a regular basis and what can you say about it?

Thank you,

Mike W.
#ink #newsletter #paper
  • Profile picture of the author savidge4
    I finally gave up on this about 2 years ago. I was simply seeing greater return for the effort online vs. the offline mailed piece. and on top of that, I can far more successfully track the online piece.
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    • Profile picture of the author MichaelWinicki
      Originally Posted by savidge4 View Post

      I finally gave up on this about 2 years ago. I was simply seeing greater return for the effort online vs. the offline mailed piece. and on top of that, I can far more successfully track the online piece.
      I am doing an online version once a week myself and you're absolutely right... the tracking of it online is a piece of cake.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by MichaelWinicki View Post

    One of the mantra's we often here from Dan Kennedy and many of those that apply his teachings is the use of a ink on paper newsletter.

    I'm in the process of putting one together.

    Is there anyone here that currently sends out this type of newsletter on a regular basis and what can you say about it?

    Thank you,

    Mike W.
    I hate to say this, but some of the Kennedy ideas, that many of his followers use...are really just ways to promote another member. A print newsletter, sent for free, is what his friend Pete The Printer sells (I think that's him). He prints the newsletter from a template he has, and mails them for you, to your list.

    For 4 years, I had a paid newsletter, that I charged $39.95 a month for, on auto billing. It was profitable ($8,000-$12,000 a month). Eventually I just hated writing it, and stopped sending it/billing.

    That kind of Newsletter will make you money. It was 16 pages a month, of my marketing/sales/advertising advice. The average subscriber kept it 15 months. But I had maybe 35-40 subscribers that got every issue.

    It was printed and mailed. I sold it entirely by speaking to groups, and adding it to any product I was selling.

    But spending $1.50-$2 each, to send a printed newsletter to a list of suspects? Every month?

    I wouldn't.

    I get about ten a month..every month, from people I knew in the Kennedy world. All the exact same template. And some of the content is the same too.
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    • Profile picture of the author MichaelWinicki
      Originally Posted by Claude Whitacre View Post

      I hate to say this, but some of the Kennedy ideas, that many of his followers use...are really just ways to promote another member. A print newsletter, sent for free, is what his friend Pete The Printer sells (I think that's him). He prints the newsletter from a template he has, and mails them for you, to your list.

      For 4 years, I had a paid newsletter, that I charged $39.95 a month for, on auto billing. It was profitable ($8,000-$12,000 a month). Eventually I just hated writing it, and stopped sending it/billing.

      That kind of Newsletter will make you money. It was 16 pages a month, of my marketing/sales/advertising advice. The average subscriber kept it 15 months. But I had maybe 35-40 subscribers that got every issue.

      It was printed and mailed. I sold it entirely by speaking to groups, and adding it to any product I was selling.

      But spending $1.50-$2 each, to send a printed newsletter to a list of suspects? Every month?

      I wouldn't.

      I get about ten a month..every month, from people I knew in the Kennedy world. All the exact same template. And some of the content is the same too.
      Yeah I know what you're saying Claude.

      The Newsletter Pro folks (Shaun Buck) are the ones presently doing the newsletters for many within the DK circle of influence.

      No, I wouldn't go that kind of cost per month to prospects.

      I was thinking of a 4-pager.

      I'll have to get it quoted out for 1,000 printed and mailed and see if it's reasonable to test or not.
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  • Profile picture of the author MichaelWinicki
    An update on this...

    I received a price quote of .70 each for sending out a 4-page newsletter to 1,000 prospects.

    That includes everything including printing, folding, tabbing and mailing.
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    • Profile picture of the author The Pines
      Originally Posted by MichaelWinicki View Post

      An update on this...

      I received a price quote of .70 each for sending out a 4-page newsletter to 1,000 prospects.

      That includes everything including printing, folding, tabbing and mailing.


      Michael,
      If you don't mind me asking, who are you mailing to, and what service are you offering?


      I am in the process of offering a 4-page newsletter/pitch, along with a 3-page sales letter to a selected group of small charities (mostly animal rescue), offering marketing and fundraising services. I am based in the UK where, in a modern version of Pareto's Law, 85% of the funding goes to just 5% of the charities. The small guys are getting creamed out there!


      Thanks


      Garrett
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      • Profile picture of the author MichaelWinicki
        Originally Posted by The Pines View Post

        Michael,
        If you don't mind me asking, who are you mailing to, and what service are you offering?


        I am in the process of offering a 4-page newsletter/pitch, along with a 3-page sales letter to a selected group of small charities (mostly animal rescue), offering marketing and fundraising services. I am based in the UK where, in a modern version of Pareto's Law, 85% of the funding goes to just 5% of the charities. The small guys are getting creamed out there!


        Thanks


        Garrett
        Hi Garrett,

        I'm offering marketing services to brick & mortar retail stores. Furniture, appliances, consumer electronics.

        These are businesses that were cold called too and requested one of our free reports on increasing their traffic.

        The are then followed up with using telemarketing and direct mail.

        My thought was to use an ink on paper newsletter as part of the funnel.

        Take care,

        Mike W.

        Bignoise Marketing | Helping smart business owners create cost-effective marketing for 20 years
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        • Profile picture of the author The Pines
          Thanks for the info Michael. I immediately recognised the book - I bought it through Amazon about 8 years ago!


          I'd be interested to hear about your results of the mailing when all the responses are in.


          Cheers


          Garrett






          Originally Posted by MichaelWinicki View Post

          Hi Garrett,

          I'm offering marketing services to brick & mortar retail stores. Furniture, appliances, consumer electronics.

          These are businesses that were cold called too and requested one of our free reports on increasing their traffic.

          The are then followed up with using telemarketing and direct mail.

          My thought was to use an ink on paper newsletter as part of the funnel.

          Take care,

          Mike W.

          Bignoise Marketing | Helping smart business owners create cost-effective marketing for 20 years
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          • Profile picture of the author MichaelWinicki
            Originally Posted by The Pines View Post

            Thanks for the info Michael. I immediately recognised the book - I bought it through Amazon about 8 years ago!


            I'd be interested to hear about your results of the mailing when all the responses are in.


            Cheers


            Garrett
            Thank you for buying the book!

            I haven't quite yet decided to do it, but I'm leaning that way.

            The way I'm looking at it is if it leads to just a single conversion, then I've paid the newsletter.
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