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Potential Biggest Client Ever So far. Need Help!

by kbreezy
7 replies
Hey Warriors,

I got a potential hotel client which brings in Average $170,000 a month in Revenue whose interested in my Video Marketing Services. Whose willing to pay me up to 2000 A month! (Probably asked for to little! But Whatever!)

However he said before we proceed he would need this in "writing!" I thought he meant "Contract" but he actually wants an outline of what it is I will actually do for them. (I'm so use to just sending them a paypal invoice and doing the work after., that this took me off guard.)

Can anybody recommend me a template or anything of this sort for this. If no, how should I lay this out?

Also guess what! since im only doing video marketing for this client. There website is on page 3 and not even listed on the google local listings! Huge Potential upsell down the road. (But I may just stick with my niche and stick to video marketing. Can anyone recommend someone who would take this on? If this ever comes up)

They are getting most of there business with third party travel sites such as hotwire, tripadvisor etc etc.

Surprising thing is I met this client at a Home Expo in my Area! (Definately found a new approach now!)

I think maybe I'm no longer gonna go to Local business network meetings (people are harder to sell there, when they are always trying to sell you. )

Thanks In Advance
#biggest #client #potential
  • Profile picture of the author chaotic squid
    Interesting that you've never had to create a proposal before. It's something that just about every client of mine asks for before I get the job.

    You can find templates online, for templates I use
    690+ Invoice Templates - Business Proposal Templates | GraphicRiver

    Otherwise there's online proposal creation services. For that I've used Proposal Software - Quote Roller

    Yes, trade shows can be a great place to get leads. A professor of mine in college swore by them for business.
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  • Profile picture of the author gettingricherdaily
    well you should have been prepared for this i feel. Big business is a lot different to selling wso's and cheap stuff. They are not as gullible or stupid. + they'll protect them-selves from B*S* with legally bound contracts.
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    • Profile picture of the author iAmNameLess
      Originally Posted by chaotic squid View Post

      Interesting that you've never had to create a proposal before. It's something that just about every client of mine asks for before I get the job.
      I've rarely ever had to give proposals.
      Originally Posted by gettingricherdaily View Post

      well you should have been prepared for this i feel. Big business is a lot different to selling wso's and cheap stuff. They are not as gullible or stupid. + they'll protect them-selves from B*S* with legally bound contracts.
      You'd be surprised. Last 100 sales I've had, I think maybe 2 of the businesses asked for a contract that wasn't my typical "terms of service".

      Search proposal templates and come up with your own. I doubt you're going to find anyone that has a template specific to you available, so just make up your own. In most cases, a simple email explaining everything you're going to do is good enough. They just want something they can see.
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      • Profile picture of the author shadow92
        Be careful with these...

        "proposals" lose deals because people seem to lay them out like an invoice.

        Don't itemize a list of what you're going to do and put a price on it.

        You need to correlate their sales goals, weaknesses, and find the gap for improvement.

        Once you do those 3 things... word the proposal in a manner that creates a formula to solve their issues, meet their sales expectations, and build on their weaknesses. Focus a majority of the proposal on their wounds. Then lightly go over how you're going to fix em' up. At the bottom I like to outline the cost of services in a per annum fashion. This is just my experience but business owners like to look at yearly costs. It's going to cost them $24,000 yr to employ you. In my experience it's easier for them to see their potential return expectations for your services. It also vets them for a contract ... if you do contracts.

        "$24,000/yr investment if you pay month to month. $19,000/yr if you sign a 12 month contract or pay up front" - I give them a deal on it. I'm all about capitalizing on the cash. If I can take $19k today I'll do it all day every day over charging $2k/mo out of contract.

        Typically, I don't do proposals because I've found it's easy for them to cop out. I try really hard to verbally "propose" to them my plan. People like to read too deep into proposals and end up talking their way out of it. My suggestion is to call them up, and have them stay on the phone with you while you send the proposal.

        "Hey Bob....John Doe here...We spoke yesterday and you requested that I send you a formal proposal . I have it all ready here. You have 10 minutes for me to explain it?"

        Go over it with him and close his ass right then and there. If he stonewalls you and wants to "look it over" ask him straight up what he's getting hung up on. If he states a specific problem with the proposal or something you said, re-open the case and fix his concerns.

        If doesnt give a good reason why or says "he just wants to look it over more" "wants to talk to his partner" etc... set a specific time to MEET or TALK ON THE PHONE...none of this "ill email you tomorrow" bs...

        "Alright Bob...I get it...you're a little unsure about all of this. That's ok...my clients have told me that before. Now they're thanking me for the success they're having. How about I come meet you tomorrow some time and we'll talk with your partner. That way you can both ask any questions before we get started"

        I'm telling you right now....DON'T just send the email and expect a response with a CC number.
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        • Profile picture of the author muay
          The solution to this is right in front of you! You are selling video services, create a PowerPoint proposal, make it with some fancy bells and whistles. Make it look so good that the potential client is wowed plus it can be downloaded as a PDF for their records too!

          This way you are providing what they want and showing them part of your skill set in one hit!

          Like a one-two punch.

          You can then keep the PowerPoint template and have it in obeyance for the next client and so on.

          Use the template at local chamber of commerce presentations, on your site as part of your portfolio.

          You have to do the work anyway at this point in order to get this one client so I would personally make it so that the work can benefit your business with other clients, your own marketing etc over and over again
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  • Profile picture of the author kbreezy
    Long Wait for 2nd meeting but business owner wants me to show the "Outline" on the 22nd to himself and general manager.

    Thanks for the replies Warriors!
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  • Profile picture of the author MoneyDan
    Banned
    Just make an attractive outline of what's going on behind the scenes.
    Write down every single step you do from shooting the video to posting and monitoring.
    Explain how you shoot the video, what techniques you use, and how that will build value for their customers. Tell them how your videos will put them ahead of the competition. Tell them how your different videos will show their different facets of their business that were unaddressed before.

    Show them the ranking and SEO of your videos and how they will be a permanent funnel of traffic for targeted customers. Explain how your videos will help their website rank.
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