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My copywriting prospecting script to insurance companies

by Delta223
1 replies
Originally Posted by Prospecting Script

Hi Joe, Delta223 insurance copywriter here. Wanted to touch base with you in March to see if the timing was right to work together. Do you have any upcoming marketing campaigns you'd like to discuss?
My thought process behind this script:

-- Mentioning the month: a subtle reminder that I'm being respectful of their time by doing a once a month follow-up.

-- Asking about the timing: subtly implies that the timing is the only real barrier. And because this is an ongoing follow-up sequence, me calling the same list of 200 marketing directors, I expect them to eventually tune into the idea to think of me when the timing is right.

-- Offering a moment to discuss: I see this as a soft way to enter into a consultation if they want to shoot an idea right then and there. If I hear pushback than I would immediately try to schedule a time for later.

-- Overall length: short. both to respect their time and also to make it easy on me, as cold prospecting isn't a natural strength. In the past I've had longer scripts and I struggle with them, they just seem to create an internal pressure on me to while I'm already stressed out.

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I'd appreciate any feedback you have, be it positive, or a thorough ridiculing of the flaws!
#companies #copywriting #insurance #prospecting #script
  • Profile picture of the author DABK
    1. I get people who call me and mention month. All it does is annoy me. Get to the point. Don't touch base with me. Ask me, like you should have done the first time, if it's a good time to talk. That's really respectful of my time.

    2. Subtly reminding yourself that timing is the only barrier does nothing for me. Oh, you meant it reminds me? Can't remind me, unless we had an in-depth conversation and I told you, and meant it, that timing was off (as in, I've got too many things started right now; should be done with a couple of them in March. Why don't you call me around the 16th of March?)

    3. Unless we've worked together before, I'm not going to talk to you about my upcoming marketing campaigns.

    4. It's short, it's true. And does you no good.

    I get calls like that where I have no recollection of ever having talked to the caller before. Your script would just annoy me: it's vague and pointless, it's wasting my time, and you have not even established if I'm in the mood to waste some time on you.

    I get calls like that from people whom I remember, I remember telling them I'm not interested or some other No.

    The smart ones start with my No. As in, I called you last month and you weren't interested in xyz. Have things changed?

    Usually, it's not. But my mood is not annoyed. At worst (assuming nothing bad's happened before the call) indifferent, usually a tad better. If they have some skills and something I'm interested in, they can get me to talk to them for a couple of minutes.

    Some of the smart ones are stupid too, if I can put it that way. They start from my No position and then they lie (or say that I said something I don't remember saying that doesn't sound like something I'd say).

    Usually, they have me as having said something along the lines: I'll need x product / service in a couple of months. I don't say such things. If I know I'll need something in 2 months or less, I've also zeroed in on a provider.

    Best thing would have been to remind me of my No and ask some questions.

    The "Have things changed" is not a good one as it lets me say, No. Good-bye too easily. But it's better (i.e., if they call again and I remember them, I remember them as decent professionals).

    I'd love to hear someone call me and say:

    Hey, last month you said you weren't interested in SEO. I googled keyword + city yesterday and your site came up on page 2, at the bottom. Last month, just before I called you, I googled the same thing, you were #8 on page 1. You're going backwards and I can do something about that.

    Or.

    "Hey, last month you said you weren't interested in blogging. Since then, your competitor X, has launched a blog AND he's getting it found in Google for keyword + City. Really, if you were to Google keyword + city right now, you'll find Competitor.com: Marathon Training Plans, Running Shoe Reviews, Nutrition... at #1. That's getting him X visitors a month. Those could be visitors to your site. I'm betting 2 in 10 end up buying from him. They could be buying from you, if I helped you.

    How do you know I can help you? Here's how..."

    Then you give me the proof.

    Something like that, not the
    You're missing 300 visitors a day to your website.

    Not the

    I came across your site and I can make small changes and get you more traffic.
    Originally Posted by Delta223 View Post

    My thought process behind this script:

    -- Mentioning the month: a subtle reminder that I'm being respectful of their time by doing a once a month follow-up.

    -- Asking about the timing: subtly implies that the timing is the only real barrier. And because this is an ongoing follow-up sequence, me calling the same list of 200 marketing directors, I expect them to eventually tune into the idea to think of me when the timing is right.

    -- Offering a moment to discuss: I see this as a soft way to enter into a consultation if they want to shoot an idea right then and there. If I hear pushback than I would immediately try to schedule a time for later.

    -- Overall length: short. both to respect their time and also to make it easy on me, as cold prospecting isn't a natural strength. In the past I've had longer scripts and I struggle with them, they just seem to create an internal pressure on me to while I'm already stressed out.

    -------------------

    I'd appreciate any feedback you have, be it positive, or a thorough ridiculing of the flaws!
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