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Traffic & Conversion Summit 2015 Notes: The Missing Piece

by ewenmack
19 replies
So you've got a stack of notes from the conference.

You are all excited.

Ready to dive into this new and exciting world.

But wait, aren't you missing something?

My guess is you are.

Best,
Doctor E. Vile
#2015 #conversion #missing #notes #piece #summit #traffic
  • Profile picture of the author Jack Gordon
    Dammit, I forgot to put my pants on today.
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  • Profile picture of the author Oziboomer
    Originally Posted by ewenmack View Post

    But wait, aren't you missing something?

    My guess is you are.
    I'd say so because to set up analytics retargeting and combine it with adwords coupled with the big data, product research, product development, content creation, funnel development, split testing, conversion optimisation, outsourcing or the HR etc etc.

    By the time you work that out...unless you already do that stuff...it will be next year and we can talk about the next big thing from T&C16.
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    • Profile picture of the author ewenmack
      Originally Posted by Oziboomer View Post

      I'd say so because to set up analytics retargeting and combine it with adwords coupled with the big data, product research, product development, content creation, funnel development, split testing, conversion optimisation, outsourcing or the HR etc etc.

      By the time you work that out...unless you already do that stuff...it will be next year and we can talk about the next big thing from T&C16.

      Plus you've got to come up with the right message
      for your own market.

      Best,
      Doctor E. Vile
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      • Profile picture of the author Jack Gordon
        Originally Posted by ewenmack View Post

        Plus you've got to come up with the right message
        for your own market.
        Funny, I have been working on exactly that, including at this very moment (well, the moment before I got distracted to see this thread, anyway).

        At the conference, they bundled Infusionsoft with DM's exact campaign templates and funnels, and sold it for a ridiculous amount of money.

        Of course, realizing I needed exactly that, I bought it.

        And, the cost is far less ridiculous when you compare it to the cost of an actual sales rep, which this system will be replacing.

        My primary business is a bit different than most, and so my customization process is pretty robust.

        But exciting.

        If it works the way I hope/expect it to, I have several other businesses I will be applying it to immediately.

        We live in exciting times.

        P.S. And yes, I found my pants. Boy was that embarrassing.
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        • Profile picture of the author iAmNameLess
          Originally Posted by Jack Gordon View Post

          Funny, I have been working on exactly that, including at this very moment (well, the moment before I got distracted to see this thread, anyway).

          At the conference, they bundled Infusionsoft with DM's exact campaign templates and funnels, and sold it for a ridiculous amount of money.

          Of course, realizing I needed exactly that, I bought it.

          And, the cost is far less ridiculous when you compare it to the cost of an actual sales rep, which this system will be replacing.

          My primary business is a bit different than most, and so my customization process is pretty robust.

          But exciting.

          If it works the way I hope/expect it to, I have several other businesses I will be applying it to immediately.

          We live in exciting times.

          P.S. And yes, I found my pants. Boy was that embarrassing.
          Care to share how much that cost?
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          • Profile picture of the author Jack Gordon
            Originally Posted by iAmNameLess View Post

            Care to share how much that cost?
            The package included...

            - InfusionSoft (list price $2k, plus $299/month)
            - Ryan Deiss's "The Machine" funnels and templates (list price $2k)
            - 3-4 hours consulting from SixthDivision to kickstart the process, install the funnels into InfusionSoft, import your initial list and send your first email (list price $2k for a 1/2 day consulting)

            They sold the bundle for $3k, plus the residual to InfusionSoft
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            • Profile picture of the author iAmNameLess
              Originally Posted by Jack Gordon View Post

              The package included...

              - InfusionSoft (list price $2k, plus $299/month)
              - Ryan Deiss's "The Machine" funnels and templates (list price $2k)
              - 3-4 hours consulting from SixthDivision to kickstart the process, install the funnels into InfusionSoft, import your initial list and send your first email (list price $2k for a 1/2 day consulting)

              They sold the bundle for $3k, plus the residual to InfusionSoft
              2K list price with infusionsoft? I've never seen that! LOL.
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              • Profile picture of the author Jack Gordon
                Originally Posted by iAmNameLess View Post

                2K list price with infusionsoft? I've never seen that! LOL.
                ha, yeah I suppose I should clarify that.

                That is what they were positioning as "list price" for the sales team at the booth. I am sure it is a pretty fluid number in reality. It covers several hours of InfusionSoft consulting to get you up and running.

                If you were to buy it from them directly at the event (but not as part of the deal above), as a "conference special" they were discounting it to something like $1600

                Of course, that startup fee is always negotiable. I know someone who in the same timeframe was able to get going for much, much less.

                For me, the money was really not an issue. I knew I was going to need a lot of support to get running quickly, and the value proposition in this bundle made a lot of sense.

                If I was in starving startup mode, the metrics would be pretty different.
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                • Profile picture of the author iAmNameLess
                  Originally Posted by Jack Gordon View Post

                  ha, yeah I suppose I should clarify that.

                  That is what they were positioning as "list price" for the sales team at the booth. I am sure it is a pretty fluid number in reality. It covers several hours of InfusionSoft consulting to get you up and running.

                  If you were to buy it from them directly at the event (but not as part of the deal above), as a "conference special" they were discounting it to something like $1600

                  Of course, that startup fee is always negotiable. I know someone who in the same timeframe was able to get going for much, much less.

                  For me, the money was really not an issue. I knew I was going to need a lot of support to get running quickly, and the value proposition in this bundle made a lot of sense.

                  If I was in starving startup mode, the metrics would be pretty different.
                  I see. That makes sense then, I was just thinking about the monthly cost of Infusion Soft, never was aware of the setup fee.

                  I really like the way they use their funnels and I love "The Machine" process.

                  Definitely an intriguing option to consider, but for my current business model it wouldn't make much sense for me to implement InfusionSoft, as I have my funnels pretty well set. Though, I do see the potential it offers in ecommerce, products/courses. I love the way they use it for digitalmarketer and survivallife. Very in depth funnels and segments.
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                  • Profile picture of the author Jack Gordon
                    Originally Posted by iAmNameLess View Post

                    Definitely an intriguing option to consider, but for my current business model it wouldn't make much sense for me to implement InfusionSoft, as I have my funnels pretty well set. Though, I do see the potential it offers in ecommerce, products/courses. I love the way they use it for digitalmarketer and survivallife. Very in depth funnels and segments.
                    What do you use now?

                    My "funnel" doesn't exist, and my autoresponder and newsletter processes are unsophisticated to say the least. A joke, if I am going to be brutally honest.

                    It hasn't been that much of an issue for me to this point because most of my actual marketing has been offline (if you don't count email followups to prospects). Things like direct mail, conferences, speaking gigs, news releases, etc.

                    While I am not really contemplating changing that, I do see a much bigger picture now. Once I can get my offline leads into a funnel, "The Machine" should be able to carry them all the way from prospect to newsletter subscriber to webinar attendee and, ideally, to signed client.

                    Not to mention being able to do what this is designed to do, which is pull regular old website visitors into that funnel as well.

                    For me, it is a no-brainer. If I had something even remotely competent set up already though, it would be a much harder thing to contemplate changing.

                    This is a lot of work...
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                    • Profile picture of the author iAmNameLess
                      Originally Posted by Jack Gordon View Post

                      What do you use now?

                      My "funnel" doesn't exist, and my autoresponder and newsletter processes are unsophisticated to say the least. A joke, if I am going to be brutally honest.

                      It hasn't been that much of an issue for me to this point because most of my actual marketing has been offline (if you don't count email followups to prospects). Things like direct mail, conferences, speaking gigs, news releases, etc.

                      While I am not really contemplating changing that, I do see a much bigger picture now. Once I can get my offline leads into a funnel, "The Machine" should be able to carry them all the way from prospect to newsletter subscriber to webinar attendee and, ideally, to signed client.

                      Not to mention being able to do what this is designed to do, which is pull regular old website visitors into that funnel as well.

                      For me, it is a no-brainer. If I had something even remotely competent set up already though, it would be a much harder thing to contemplate changing.

                      This is a lot of work...
                      Well what I use now for offline is MailChimp with a ton of segmenting and tied it into Nutshell CRM. Any kind of lead magnets, forms, etc. submissions are also imported into both MailChimp and Nutshell with automated scoring with Nutshell's API using the "confidence" or probability feature. Not perfect but good enough for my needs without spending much.

                      It took a while to get it where I wanted.

                      Not that I don't think The Machine method would work for offline, but I see bigger potential with the capabilities and robustness of InfusionSoft to be better suited for online. Maybe once I start using it for online I will see the bigger picture when it comes to offline but right now the effort it would take to move... not sure I could justify it.
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                      • Profile picture of the author Jack Gordon
                        Originally Posted by iAmNameLess View Post

                        Not that I don't think The Machine method would work for offline, but I see bigger potential with the capabilities and robustness of InfusionSoft to be better suited for online. Maybe once I start using it for online I will see the bigger picture when it comes to offline but right now the effort it would take to move... not sure I could justify it.
                        Hit me up in 6 months, and I'll let you know how it is going for my offliners.
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                        • Profile picture of the author savidge4
                          Originally Posted by Jack Gordon View Post

                          Hit me up in 6 months, and I'll let you know how it is going for my offliners.


                          How about a 3 month update?
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                          • Profile picture of the author Jack Gordon
                            Originally Posted by savidge4 View Post

                            How about a 3 month update?
                            Well, I launched it at the beginning of April. I have been traveling extensively since then, so I have really just been letting the automation do its thing with minimal oversight.

                            In the next few weeks we will be going in with a consultant to review the data and map out the future.

                            Having said that, I am pleased with it so far. The benefits of having all of this communication automated is clear to me. I think we would further benefit from tweaking some of the funnels, but that is just details.

                            Overall, this system has closed probably half of the sales compared to my human sales rep (when I had one), but at 10% of the cost. So there is certainly room to improve, but it is a strong starting point.
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                      • Profile picture of the author kenmichaels
                        Originally Posted by iAmNameLess View Post

                        Well what I use now for offline is MailChimp with a ton of segmenting and tied it into Nutshell CRM. Any kind of lead magnets, forms, etc. submissions are also imported into both MailChimp and Nutshell with automated scoring with Nutshell's API using the "confidence" or probability feature. Not perfect but good enough for my needs without spending much.

                        It took a while to get it where I wanted.

                        Not that I don't think The Machine method would work for offline, but I see bigger potential with the capabilities and robustness of InfusionSoft to be better suited for online. Maybe once I start using it for online I will see the bigger picture when it comes to offline but right now the effort it would take to move... not sure I could justify it.
                        When you have time - ill show you my set up. does everything talked about.
                        when you look at the funnel maps- it can make your eyes bleed a bit
                        With just one of the products there is over 20 entry points ... not fun.
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      • Profile picture of the author Oziboomer
        Originally Posted by ewenmack View Post

        Plus you've got to come up with the right message
        for your own market.

        Best,
        Doctor E. Vile
        Yes indeed.

        I've just started testing some messages inside adwords to get some statistical data on whether they will convert.

        Each and every small part of your target audience needs multiple messages that hit their pain point or trigger Ewen's "tipping point"

        Testing these things generally takes time and money and focus on where you can chip out a large enough slice to make the efforts worthwhile.

        One area my framing business targets is sporting memorabilia generally because it is a higher dollar sale and usually fans are just that "fans" and therefore more passionate about displaying their team pride.

        Because it is an expensive process for some there are always searches for economical options even though they are not my target market I've started sowing the seed....

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  • Profile picture of the author Oziboomer
    Well...if you missed out..

    This year you get a second chance two weeks from today when Digital marketer rocks up in Sydney.

    Traffic & Conversion Summit Australia 2015 | Sydney

    The Saturday Night VIP cruise on Sydney Harbour will be pretty special I'd say...
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  • Profile picture of the author PennyBurgess
    I really wish if they were covering offline media related info at the event! They already are rocking online market!
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