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how hard is it to do an AdWords campaign?

by JudoCruiseMissile
5 replies
is it difficult to do a successful PPC campaign for an offline business?
#adwords #campaign #hard
  • Profile picture of the author Mav91890
    If you want you can buy the adwords coupons online pretty cheap so that you can screw around with it for practically nothing. However, from my experience, many people don't trust the google ads and scroll down to the first organic result.
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  • Profile picture of the author Oziboomer
    Originally Posted by JudoCruiseMissile View Post

    is it difficult to do a successful PPC campaign for an offline business?
    It used to be easy but it now depends on what all the competition is doing.

    To be really successful you want to link up the analytics with adwords and webmaster tools so you can really measure and monitor goals accurately and create good retargeting audiences amongst other things.

    In a low competition environment or if the competitors are all lacking inside Adwords you could easily have some success...

    ...but to be really successful you would want to be ahead of the curve in several areas and these areas require either managing larger adwords spends so you can get first hand experience and test different ideas or getting some good training from the various adwords gurus like Perry Marshall et al.
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  • Profile picture of the author eccj
    [DELETED]
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    • Profile picture of the author nexxterra
      My company is google adwords certified...That said, the truth is, every campaign is a learning experience.
      Set up your analytics and any other click measuring and traffic monitoring you wish. Start with a low budget and most importantly, watch a few youtube videos on adwords!
      DO NOT use single keywords, use specific key phrases...and alway link the adword ad to the correct page for the phrase, never just 1 page for all...
      IE: do not use keyword "tires" use "snow tires in Maine" then link to the page that sells "snow tires"
      The long keyphrase is for efficiency on adwords, the link to the proper content is for conversion rate.
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      • Profile picture of the author confessions
        short answer, yes it is.

        if you don't put your research into it you will waste your money. if you have never done a PPC campaign before, you should educate yourself or higher someone to do it for you.
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