Selling The Complex And Core Beliefs
People hold onto their beliefs until death,
even despite overwhelming proof to the contrary.
Using energy to change core beliefs
is as about as effective as stopping rain coming down.
Knowing this allows you to come up with the right entry into your prospects mind.
Don't make them wrong and don't fight to change them.
The more new, unknown and complex what you have to offer your prospect,
the more you have to tie it into what they know, understand and have done before.
Because for people to accept one thing, they have to believe in another first.
Example: If I said you are going on holiday, you'd have to believe
some arrangements have already taken place...
like tickets bought, transport arranged or accommodation booked.
If I said Geometric Advertising is better than offline and online advertising,
I'd have to say it's like the best of both then multiplied by 10.
To get compliance when the thing you offer is easily understood,
it's still good to associate it to a past buying decision.
This ties into being consistent with a past action, which makes them right again.
Best,
Doctor E. Vile
even despite overwhelming proof to the contrary.
Using energy to change core beliefs
is as about as effective as stopping rain coming down.
Knowing this allows you to come up with the right entry into your prospects mind.
Don't make them wrong and don't fight to change them.
The more new, unknown and complex what you have to offer your prospect,
the more you have to tie it into what they know, understand and have done before.
Because for people to accept one thing, they have to believe in another first.
Example: If I said you are going on holiday, you'd have to believe
some arrangements have already taken place...
like tickets bought, transport arranged or accommodation booked.
If I said Geometric Advertising is better than offline and online advertising,
I'd have to say it's like the best of both then multiplied by 10.
To get compliance when the thing you offer is easily understood,
it's still good to associate it to a past buying decision.
This ties into being consistent with a past action, which makes them right again.
Best,
Doctor E. Vile