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Getting a % of sales from lead gen

by qu4rk
9 replies
Let's say for example, the niche has a multi-step process, so even if I were to record phone calls the initial phone call is rarely closed. They are not interested in a pay per call scenario, but paying a % of sale is what they want.

Also, the state they are in is a "everyone needs to be aware of the call recording", and the way the lead gen will happen, putting a "this call is being recorded" or "beep" will decrease conversions.

For those of you who are getting a % of sales from lead gen, what do you do to prevent the owner from not telling you about all of the business that has come from your lead sources?

Thanks
#gen #lead #sales
  • Profile picture of the author vndnbrgj
    I get a % of sales from a contractor.
    The amount I get depends upon the sale.
    Smaller sale, higher commission

    I don't record the phone calls.
    I also don't worry about the phone calls.
    I have a relationship with my contractor, I trust that he will do the right thing.
    Over time I will be able to tell. If things don't turn out, I guess he needed the money more than me. In which case, his calls will stop and I will move on.

    Don't put all your eggs in one basket. Then, that's all you focus on.
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    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
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    • Profile picture of the author qu4rk
      Originally Posted by vndnbrgj View Post

      I get a % of sales from a contractor.
      The amount I get depends upon the sale.
      Smaller sale, higher commission

      I don't record the phone calls.
      I also don't worry about the phone calls.
      I have a relationship with my contractor, I trust that he will do the right thing.
      Over time I will be able to tell. If things don't turn out, I guess he needed the money more than me. In which case, his calls will stop and I will move on.

      Don't put all your eggs in one basket. Then, that's all you focus on.
      Nice. Do you have the type of relationship where you would:

      • build properties all over the web
      • you own the properties
      • but you use his company name
      • You simply forward phone calls

      This would still allow you to move along & the calls stop on his end. I'm just curious do you have that much trust or do you go unbranded on the properties?

      Thanks!
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    • Profile picture of the author Rustyknuckles
      Oral Contracts are as good as the paper they are written on.
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  • Profile picture of the author John Durham
    "Now Cindy, for your protection and ours, I am required to record this part of our call. You are okay with that, aren't you?"


    I have said those words a thousand times, and I have never lost a single close over it. It doesn't decrease your conversions but it does give you a more solid close because people are less likely to give inaccurate information, and they know they cant come back and say they didn't authorize later...


    By the time you get to that part of the close the deal is all but done, the only person who is going to back out is someone who wasn't sold anyway. Again, I have never lost a close over telling a customer I am required to record their authorization. If anything it makes you seem more legit. It increases the quality of the close.




    Originally Posted by vndnbrgj View Post

    Don't put all your eggs in one basket. Then, that's all you focus on.

    Golden nugget there. You get more mileage out of forging ahead for lots of new prospects than by letting yourself get held up by one... "You don't want to do business with me? CYA!"


    There are more fish in the sea.
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  • Profile picture of the author Rus Sells
    The "ONLY" way to be sure is to call back all the leads yourself and even that isn't 100% full proof because the lead can just lie to you if they so choose.

    In the end if the service provider wants to hide the sales they've made through your lead generation in order to not pay you, they can do it easily.

    Unless you have an really GOOD relationship with the business your sending leads too I wouldn't recommend asking for a percentage of the sale.

    Originally Posted by qu4rk View Post

    Let's say for example, the niche has a multi-step process, so even if I were to record phone calls the initial phone call is rarely closed. They are not interested in a pay per call scenario, but paying a % of sale is what they want.

    Also, the state they are in is a "everyone needs to be aware of the call recording", and the way the lead gen will happen, putting a "this call is being recorded" or "beep" will decrease conversions.

    For those of you who are getting a % of sales from lead gen, what do you do to prevent the owner from not telling you about all of the business that has come from your lead sources?

    Thanks
    Signature
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    • Profile picture of the author qu4rk
      Originally Posted by Rus Sells View Post

      The "ONLY" way to be sure is to call back all the leads yourself and even that isn't 100% full proof because the lead can just lie to you if they so choose.

      In the end if the service provider wants to hide the sales they've made through your lead generation in order to not pay you, they can do it easily.

      Unless you have an really GOOD relationship with the business your sending leads too I wouldn't recommend asking for a percentage of the sale.
      We have a good relationship, Rus. It's not really GOOD, but it's good. However, I like what you're saying here. I will combine your advice to with the advice from vndnbrgj above. I will just keep the conversation about that if it's not lucrative for me, I can't keep fronting all the costs.

      I will keep the survey idea in mind.
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  • Profile picture of the author Skystar
    .
    Rus is right - if the caller wants to lie they can, but here's how we've done it with our pay-per-sale clients:

    a) Capture ibound caller ID & phone number
    b) Prequalify callers with a recorded message. Here's an example: Mobile Pay Per Call Demonstration
    c) Call them a week later with a 'Customer Survey' asking them how they are being treated. Tell them it's a customer follow-up call. They'll tell you if they are engaged in a deal with your provider. If they are, and your provider hasn't tell you about them kiss your provider goodbye - they are cheaters and don't realize how vital you are to their business.
    .
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    • Profile picture of the author svalegria
      Good advice Skystar!
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    • Profile picture of the author qu4rk
      Originally Posted by Skystar View Post

      .
      Rus is right - if the caller wants to lie they can, but here's how we've done it with our pay-per-sale clients:

      a) Capture ibound caller ID & phone number
      b) Prequalify callers with a recorded message. Here's an example: Mobile Pay Per Call Demonstration
      c) Call them a week later with a 'Customer Survey' asking them how they are being treated. Tell them it's a customer follow-up call. They'll tell you if they are engaged in a deal with your provider. If they are, and your provider hasn't tell you about them kiss your provider goodbye - they are cheaters and don't realize how vital you are to their business.
      .
      That's a nice funnel. I will have to see if the recorded message can work in this niche. Their niche is more of a reactionary niche. For example, something happened and it's time to search & call.

      I see the survey keeps coming up. It looks like I will have to implement that.
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