80/20 Of Advertising
2 Clearly define what that one person, who represents your ideal customer,
wants in a outcome
3 Prove in as many ways as possible you can deliver the outcome
4 Make an offer that is the obvious choice by eliminating all other alternatives.
All else is just "nice to know" filler
which doesn't have the same impact as mastering those 4 power principles.
Best,
Doctor E. Vile
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
"If you think you're the smartest person in the room, then you're probably in the wrong room."