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Inside: 5 Warm Leads From Cold Emailing Per Day

by Matthew North
9 replies
Cold emailling has a huge misconception about it. It is NOT about selling something on the first email, it's not about talking about benefits..In fact forget about benefit selling altogether because that NO LONGER works in prospecting.. trust me. Go into benefits too early in the call and the person will get defensive 99% of the time and start bleeding objections, yet this is somehow a 'Normal' part of sales? Please. Even saying something as innocuous as 'What's in for you is that..' will make the person jump ten feet away from you.. because you're convincing them, you're in a 'Selling' mode instead of a 'Helping mode'. The whole WIIFM thing is so overdone and trite. You commit a serious error in positioning if you sell this way.

Anyway.. this post isn't about sales, it's about how to send the perfect cold email.

A great cold email is to be used your phone skills, if done correctly it can generate 2,3,5 warm leads a day from replies. You don't need a bulk email relay because you will not be spamming anyone. A standard pop3 address from your web host works well, and is what I use daily. You don't need to send a lot of mail to get replies because your cold email is simply too good to ignore.

The point of a cold email is to: identify a decision maker, get past the gatekeeper or person screening their inbox, and raise their curiosity so they reply or call you. That's it. No qualifying, no benefits, no selling. Just a quick email asking a basic question.

I have used emails that look like this when prsopecting for joint venture partners:


'Hello,

We'd like to discuss the feasibility of sending qualified referrals to learn more about____

Who would be the best person to speak to regarding this?
'

How many times do you think THAT email gets sent to the CEO, Director, sales manager? That single email was responsible for opening multi-million dollar partnerships for the company that I worked for.

That's the secret to cold emailing, get to the point and ask a question. You will be amazed at the results.
#cold #day #emailing #inside #leads #warm
  • Profile picture of the author jamesfreddyc
    I can attest to its effectiveness. I've been using a similar approach with good results. As I mentioned in the other thread, the key is to elongate the sales process to accommodate for how you describe the cold email: it's an introduction with a qualifying subprocess inside of it.

    You can learn a bunch from the replies and getting creative with the inquiry can boost the qualifying process. The problem is that most people cannot understand how email marketing is anything but spam or selling something.

    I've been following this pattern of the initial email:

    1. Keep it very short and to the point.
    2. Make sure the inquiry is related back to your product/service in some way.
    3. Make it 100% about THEM.
    4. Make it so that you are expecting a reply.
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    • Profile picture of the author Matthew North
      Originally Posted by jamesfreddyc View Post

      I can attest to its effectiveness. I've been using a similar approach with good results. As I mentioned in the other thread, the key is to elongate the sales process to accommodate for how you describe the cold email: it's an introduction with a qualifying subprocess inside of it.

      You can learn a bunch from the replies and getting creative with the inquiry can boost the qualifying process. The problem is that most people cannot understand how email marketing is anything but spam or selling something.

      I've been following this pattern of the initial email:

      1. Keep it very short and to the point.
      2. Make sure the inquiry is related back to your product/service in some way.
      3. Make it 100% about THEM.
      4. Make it so that you are expecting a reply.
      The most important thing is that it makes people want to invest in getting in contact with you. It's flipping the script in prospecting. The secret is maintaining that positioning on the follow up call, it's a different, (better) way to sell.. that doesn't involve objections.
      Signature

      you cant hold no groove if you ain't got no pocket.

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  • Profile picture of the author AndrewCavanagh
    The biggest mistake I see is thinking of it as a numbers game.

    When you want high paying clients it's very much a "people" game.

    Think through sending an email that your prospect simply can't ignore (we do this ALL the time and we get nearly EVERYONE to reply to our emails).

    And for the record we almost never send a first email to someone cold that even tells people what we do so clearly we're not coming out of the gate trying to sell prospects.

    Our method is incredibly effective though. Positions you as someone they can trust, someone they feel good about and completely avoids positioning you as a sales person (which makes future contacts really difficult).

    I'd also add that if I'm contacting a company I'm going to find out who the key person is I need to contact before I ever send them an email.

    Sending emails asking who is in charge etc etc. That comes across as extremely amateur.

    If you want high paying clients you need to start thinking at a different level and investing a whole lot more time and effort in making that initial contact then building that relationship.

    Kindest regards,
    Andrew Cavanagh
    Signature
    Old School Copy Like This Is BACK & Converting Like Crazy!
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    • Profile picture of the author Matthew North
      Originally Posted by AndrewCavanagh View Post

      The biggest mistake I see is thinking of it as a numbers game.

      When you want high paying clients it's very much a "people" game.

      Think through sending an email that your prospect simply can't ignore (we do this ALL the time and we get nearly EVERYONE to reply to our emails).

      And for the record we almost never send a first email to someone cold that even tells people what we do so clearly we're not coming out of the gate trying to sell prospects.

      Our method is incredibly effective though. Positions you as someone they can trust, someone they feel good about and completely avoids positioning you as a sales person (which makes future contacts really difficult).

      I'd also add that if I'm contacting a company I'm going to find out who the key person is I need to contact before I ever send them an email.

      Sending emails asking who is in charge etc etc. That comes across as extremely amateur.

      If you want high paying clients you need to start thinking at a different level and investing a whole lot more time and effort in making that initial contact then building that relationship.

      Kindest regards,
      Andrew Cavanagh

      So the point of this post to add nothing constructive and promote the WSO in your signature? Am I wrong?
      Signature

      you cant hold no groove if you ain't got no pocket.

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      • Profile picture of the author iAmNameLess
        Originally Posted by Matthew North View Post

        So the point of this post to add nothing constructive and promote the WSO in your signature? Am I wrong?
        Was the point of your post to promote the kindle release?

        In my opinion, you're both wrong LOL.

        There's no one way to do things. You could say 5 warm leads, no benefits, no selling in the email, and I could tell you I can generate 5 sales a day with selling, with mentioning benefits, and what is in it for them. And then I could also argue with Andrew saying everything in marketing is a number's game. Everything in LIFE is numbers.

        A lot of people tend to overcomplicate things. You don't need a course, you don't need some secret method, you don't need an exact step by step guide to do things... if you put in the work you're going to get results, plain and simple.

        I don't care if you email, trying to sell, or email trying to build rapport, either way you can have results.

        Too many people are getting into a "it has to be either this or that" type mind set.
        Signature
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        • Profile picture of the author Matthew North
          Originally Posted by iAmNameLess View Post

          Was the point of your post to promote the kindle release?
          That would be a late launch because it has been up since 2014. A few extra dollars a month isn't going to make a lot of difference in my world.

          Originally Posted by iAmNameLess View Post

          There's no one way to do things. You could say 5 warm leads, no benefits, no selling in the email, and I could tell you I can generate 5 sales a day with selling, with mentioning benefits, and what is in it for them. And then I could also argue with Andrew saying everything in marketing is a number's game. Everything in LIFE is numbers.
          I really don't understand what you mean.

          Originally Posted by iAmNameLess View Post

          A lot of people tend to overcomplicate things. You don't need a course, you don't need some secret method, you don't need an exact step by step guide to do things... if you put in the work you're going to get results, plain and simple.

          I don't care if you email, trying to sell, or email trying to build rapport, either way you can have results.

          Too many people are getting into a "it has to be either this or that" type mind set.
          You could be right, but that is something different to the original post, and I disagree a little. There are right and wrong ways to do anything, and the number one reason why people fail at this is because they do not know what they are doing.. until they learn how. Wouldn't it be better knowing in advance what to do, what to expect, and how to do it? How much time and frustration would that save you? I do agree with your nuanced point that most people consume wayy too much information about sales and business then do nothing with it.
          Signature

          you cant hold no groove if you ain't got no pocket.

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  • Profile picture of the author jamesfreddyc
    I spent a good portion of today cold emailing, replying, building mock-ups for these prospects and just basically having email conversations. I think many of these folks are simply surprised to that I actually engage them into a conversation and tend to be open about having a discussion.

    It's no panacea, lots of email needs to be sent and having those conversations takes time. The advantage I think though is that the conversation can take place over a period of time rather than if I were cold-calling and had to schedule a callback or otherwise try and connect with the right person. This way, I can filter replies and predetermine the best prospects by those who are engaged in subsequent emails.

    Also this format allows me to build the mockup products tailored specific to their businesses (it's pretty darn impactful when they get an operational page with their images and info). Which this takes me about 10 minutes to compile, upload to my host and test it real quick to make sure it operates correctly.
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  • Profile picture of the author daniyal100
    This thread's headline reminds me an add i watched so many times in google in 2013 which is
    "Mom making 12000$ per month sending emails 2 hour daily"

    I was a foolish not to consider that.
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  • Profile picture of the author Underground
    I've had an idea for a long time about sending out branded emails with a sig at the bottom like they do here. But haven't got to try it yet but will be shortly. But with an even more loaded approach.

    I got this recommendation the other day in this vid, Ace of Sales

    Using templates like that you can much better brand yourself. Put a name to a face. Put links to offers in the sig, put all your social channels in there, and when an interested person checks them out, which they will, make sure all your best content, social proof, etc is there.

    If you're worth your salt you will know what this will do for your credibility and building trust if you do it.

    You can keep the main body for genuine questions that engage them in dialogue and as soon as there's interest there they will check you. Curiosity will compel to them to click on your offer link to your landing page or some other place where they can get some great content.

    Without all that, email is still pretty blind, but with them they can get to know everything you need to no.

    You could even stick one question in an email and blast it out, and have your offer or value prop visible under the content so you're not directly pitching them, and like ads they'll click if interested, and get them out to a 1000 people a day, to ramp things up.

    Simple question or something, but completely branded with all the trust, credibility and social proof elements available at a glance.

    I'd advise anyone to test it against cold calls and see what returns the best figures in the shortest time.

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