Resetting Your Prospects Buying Criteria So More Buy, Faster And With Less Price Resistance. (Exampl
Here's the old way to market and sell...
List features and benefits
Overcome objections*
Incentivize fast action
Remove risk
Show who else has bought
It was self centered.
The next stage saw customization
which spoke about the buyer first
before the product or service.
It was consultive.
The new evolution is taking buying criteria and*redefining it.
Why this is needed now?
Because the buying control is now in the hands of the buyer, not the seller.
By the time a buyer contacts you or after you contact the buyer first,
what's the buyer going to do..?
Research you online.
This means a buyer doesn't want to hear most of what you say, because he already knows that from his research.
Ouch!
The good news is, a buyers idea of what they want, at best, is rarely set in stone. For most it's vague.
This means we can take what is their idea of what should be in the product or service and make it seem*
bad. Not coming out and saying it is, but assist the buyer come to that conclusion.
Think about this for a moment.
When the buyer believes he knows what he wants, he thinks he can find it from more than one source.
And what happens when we get him to change his idea what is needed to get his outcome or even a better one?
It takes out his other source of options and suddenly you are now*
the only one!
Price compare?
Nope.
Have competition?
Nope
Lift prices without resistance?
Yes
More buy and faster?
Yes
We do this through education.
There's no convincing or old*
first stage selling tactics.
Here's 3 ways to shift your buyers criteria to a new and better outcome,*which favors you.
1 Show the costs of getting the buying decision wrong.
2 Upgrade their knowledge by what were the previous, present and latest standards in your industry
3 Challenge the buyer's assumption that an outcome can't*be achieved
Here's an example of resetting the buying criteria, so you can see*
the gaping divide between 2 choices a buyer has.
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"Warning: Don't Buy Web Design Until You Get Answers To These 5 Questions!"
Ask them what's the difference between a website
that looks good, and one that gets your phone ringing.
The surprising answer is in one word
[Answer: tested]
Want more leads..? then ask your web designer whether putting price on the offer page is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads
Get more buyers to your showroom, by asking your designer which 3 design layouts matter most? Hyundai Holland tested these 3, and got 63% more requests for a test drive
Want to have quote requests left on your website? Then make sure your designer places the form in the correct place. This was tested and made a 110% difference in the number of leads
Want more phone calls from buyers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.
Don't risk your future with un-tested web design work and call xx xxx xxx to get all these questions answered now, because this is far too important to ignore.
A community service by [company name]
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Here's the link which breaks down *all the parts so you get a look at the thinking behind it all.
http://www.warriorforum.com/offline-...5k-2-days.html
Best,
Doctor E. Vile
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