Resetting Your Prospects Buying Criteria So More Buy, Faster And With Less Price Resistance. (Exampl

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Just as rust never sleeps, there has been a evolution in marketing and sales.

Here's the old way to market and sell...

List features and benefits
Overcome objections*
Incentivize fast action
Remove risk
Show who else has bought

It was self centered.

The next stage saw customization
which spoke about the buyer first
before the product or service.

It was consultive.

The new evolution is taking buying criteria and*redefining it.

Why this is needed now?

Because the buying control is now in the hands of the buyer, not the seller.

By the time a buyer contacts you or after you contact the buyer first,
what's the buyer going to do..?

Research you online.

This means a buyer doesn't want to hear most of what you say, because he already knows that from his research.

Ouch!

The good news is, a buyers idea of what they want, at best, is rarely set in stone. For most it's vague.

This means we can take what is their idea of what should be in the product or service and make it seem*
bad. Not coming out and saying it is, but assist the buyer come to that conclusion.

Think about this for a moment.

When the buyer believes he knows what he wants, he thinks he can find it from more than one source.

And what happens when we get him to change his idea what is needed to get his outcome or even a better one?

It takes out his other source of options and suddenly you are now*
the only one!

Price compare?
Nope.

Have competition?
Nope

Lift prices without resistance?
Yes

More buy and faster?
Yes

We do this through education.
There's no convincing or old*
first stage selling tactics.

Here's 3 ways to shift your buyers criteria to a new and better outcome,*which favors you.

1 Show the costs of getting the buying decision wrong.

2 Upgrade their knowledge by what were the previous, present and latest standards in your industry

3 Challenge the buyer's assumption that an outcome can't*be achieved

Here's an example of resetting the buying criteria, so you can see*
the gaping divide between 2 choices a buyer has.

-----------------------------------
"Warning: Don't Buy Web Design Until You Get Answers To These 5 Questions!"

Ask them what's the difference between a website
that looks good, and one that gets your phone ringing.
The surprising answer is in one word
[Answer: tested]

Want more leads..? then ask your web designer whether putting price on the offer page is right, because knowing this gave SafeSoft Solutions, a supplier of call center equipment, 100% more leads

Get more buyers to your showroom, by asking your designer which 3 design layouts matter most? Hyundai Holland tested these 3, and got 63% more requests for a test drive

Want to have quote requests left on your website? Then make sure your designer places the form in the correct place. This was tested and made a 110% difference in the number of leads

Want more phone calls from buyers? Then you had better make sure your designer puts more emphasis on one of these 2...great offer...credibility...because Cook Travel tested the 2 and one got 48% more phone calls each day.

Don't risk your future with un-tested web design work and call xx xxx xxx to get all these questions answered now, because this is far too important to ignore.

A community service by [company name]

-----------------------------------

Here's the link which breaks down *all the parts so you get a look at the thinking behind it all.

http://www.warriorforum.com/offline-...5k-2-days.html

Best,
Doctor E. Vile
#buy #buying #criteria #exampl #faster #price #prospects #resetting #resistance
  • Profile picture of the author Underground
    Super-powerful.

    I've seen every top source talk about the need to educate, teach them something, inform them, challenge their thinking - from well known names like Chet Holmes and Grant Cardone, to research organizations like the guys at RainToday.com or the people behind the Challenger sale and plenty others, and have tried many attempts to come up with something to do that, and it's always been weak.

    Because I didn't realize where the power actually lay in doing that, instead of just knowing I should be doing that since the research and facts show that. And I've never had a very powerful template for doing that and shifting their thinking beyond their current consideration of how things currently are and how they currently buy. And how your competitors are trying to sell to that criteria.


    In my case this is going to turn my current weak, unfocused, rambling copy on this subject into something way more powerful than providing some interesting information. Just by understanding that end goal should be focused on shifting their buying criteria, not just proving information that interests them or 'challenges their thinking' or teaches them something new.

    Great stuff.
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  • Profile picture of the author Oziboomer
    Originally Posted by ewenmack View Post

    When the buyer believes he knows what he wants, he thinks he can find it from more than one source.

    And what happens when we get him to change his idea what is needed to get his outcome or even a better one?

    It takes out his other source of options and suddenly you are now*
    the only one!
    It's surprising how many people come through my door saying "There aren't many of you left" or "You were the only one".

    My targeting now focusses on some small somewhat insignificant problem my clients might have...

    ...something my competitors see as a waste of money to market to...

    BUT...

    these small insignificant things are the "catalyst for change"

    Things like a "small defect"

    "little brown spot"

    "insect poo"

    The small things can lead to total overhaul.

    Think about a kitchen reno.

    Drawers sticking?

    Minor chip on your bench top?

    "Oven getting a bit hard to clean?"

    All these things and many more can tip that person into a $25K + upgrade because they happened to find you as a kind hearted individual who took the time to explain that the small things were the warning and it is better to act now....if not now...

    ...here is a solution that will temporarily rectify your situation.

    Then you start following up...

    ...not selling...just remain in view and in their mind...

    Not one medium or one message but multiple channels.

    One recent example was I fixed a small stand to hold a cross that came from an elderly gentleman's wife's coffin....

    ...same gentleman just needed help getting a TV aerial to stay in a particular position...

    Definitely not my area of expertise, but I fixed his small issue...

    turns out he is a relative of the Captain of major sporting team and he wanted aerial fixed so he could watch his niece play whilst he was recovering from some surgery....

    ....result...

    my business just picked up major sporting memorabilia contract.

    I couldn't have known that this was going to be the result

    ...but..

    ..when you take the time to find the small niggles that could lead to the complete overhaul you will get lucky more often than you think.
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    • Profile picture of the author ewenmack
      Originally Posted by Oziboomer View Post

      It's surprising how many people come through my door saying "There aren't many of you left" or "You were the only one".

      My targeting now focusses on some small somewhat insignificant problem my clients might have...

      ...something my competitors see as a waste of money to market to...

      BUT...

      these small insignificant things are the "catalyst for change"

      Things like a "small defect"

      "little brown spot"

      "insect poo"

      The small things can lead to total overhaul.

      Ahh yes, little Tipping Points that only the observant would pick up on.

      The drivers of self motivated action.

      Well done.

      Best,
      Doctor E. Vile
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