Is it good telemarketing technique
I am working as a sales manager here in Egypt in the ERP business. I had been asked by my top management to develop a telemarketing/telesales methodology to generate more qualified leads.
I developed a two step telemarketing methodology and I could use your help in improving it.
First, I will ask our telesales team to call business owners trying to ask them to answer a marketing survey. Questions would be as follows
If yes:
How long have you been using this software?
Can I know the name of the software you are using right now?
Can you tell me at least one advantage and/or disadvantage of your current software?
Can you tell me at least one driving motive that will make you change the currently used software?
If no:
Why you did not consider using one?
So, what will be the main driving motive that will make you buy one?
How much you willing to pay to such solution?
Is there any one else into your organization would be involved in buying such solution?
Second, I will have our direct sales team to contact the already prospected leads using the information provided into the above mentioned survey trying to sell them our solutions.
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