"Telemarketing" Basics - what works, what is possible

1 replies
I think a lot of people here don't really know what a "telemarketer" can do or will do
so many seem to want to "outsource" or "get some people on the phone"



fronter - cold call - or inbound or list - read the pitch, answer some objections... they find the interest then transfer the call to a closer/expert. \

appointment setter -cold call - or inbound or list - read pitch and aim for a firm appt..
for this you need some sort of scheduling software in place - (years ago a big whiteboard LOL)

telemarketer - salesperson...usually inbound calls and/or calls to a specific list -
they read a carefully crafted pitch from start to finish and CLOSE THE DEAL...GET THE PAYMENT...this works with specific end point sales with little variation.

closer (owner) - call transferred to them...or they go on the appt


now...what works....

a one call closer -salesperson - usually can ONLY work if the offer is very specific with little variables. It can be a high end offer or a low end offer but it must be limited.

example - you want to sell a discount "dental plan"...it costs $149...a good sales telemarketer can take inbound calls from people who saw ad and close it
or they can call list of "interested" people who filled a form on the web or in person and they close it....1 year dental discount plan $149...$259 or whatever.;;;get credit card and cose it

example - you want to sell full sevice insurance, you have license ...
you need a fronter - get interest transfer call
or an appt settter - they set appt you go sell the insurance plan

neither one of them can know all the variables

~~~~~~~~~~~
internet example - a sales telemarketer can sell something specific
but not if there are a lot of variables


What I see a lot of on here is people who have no plan, no pitch,have not had luck selling their services themselves and want someone else to do all the "heavy lifting" and get them money

ain't gonna work, sorry

no real telemarketer will waste their time

lots of the stuff people want others to sell around here is way too "iffy"...websites for example. How many pages? what platform? what extras? "can you? will you?"
not to mention this could be a purchase in the "future" ,not right now

no one is going to take those risks. You could pay an appointment setter per valid appt
or pay appt setter or fronter hourly

but seriously nobody is going to sit there for a paltry commission

telemarketers are smarter than that....if you have no office, no nothing...yeah I might call for a week then figure hey why get 20% - I can hire people off fiverr and keep 80% lol

not to mention most phone rooms are run by people who have paid their dues and know how to sell the product themselves, can show others how, can jump on phone, wrote the pitch, will tweak the pitch and so forth

getting out there and selling it yourself on phone and in person is how to start
if you can't sell why would I want to try to sell it? Maybe unsalable.
At that point you might waste money payin hourly
#basics #telemarketing #works
  • Profile picture of the author writeaway
    This is a great post regarding the basics of cold calling and outbound marketing.

    From my experience working at a call center in the US, as well as working with people in call centers in the Philippines, a lot of attention has to be paid to people you are going to forward the call to.

    Sure, the person opening the call is simply going to read a script and follow a logic tree.

    This person is basically just filtering the prospects.

    However, you have to be very careful as to the second step of the process.

    As mentioned earlier, you have to read the signals being sent by the prospect.

    If anything, you would gain more credibility by dragging out the conversation and fully hearing out the prospect.

    The key here is not to push the process to the next stage as quickly as possible.

    I know that there is a tremendous amount of pressure to do that.

    Time, after all, is money.

    However, if the profit margin is big enough, it makes a lot of sense to gently push the prospect closer to the trust stage.

    You have to remember that sales is all about three stages: know, like and trust.

    The opener is all about getting the prospect to know enough about the opportunity.

    That person must then pass the call to somebody who knows enough to get the prospect to like the solution.
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