Adwords V's Facebook, V's Linkedin, V's YouTube, V's Email, V's Mail, V's Telephone,*V's Radio, V's

Adwords V's Facebook, V's Linkedin, V's YouTube, V's Email, V's Mail, V's Telephone,*V's Radio, V's TV, V's Print: The Definitive Guide*In Choosing The Right Media


STOP

You are heading into the land of fools gold.

There's a list of experts on each of those media.

Some are my clients.

Some are very persuasive why "their" media is the best.

In some situations, they are the right fit for a certain client.

But they won't dissuade you from using "their" media if it's not the right fit, mostly.

How are you going to tell if it's right for your situation when the media
expert isn't telling those that it's not
right for, not to buy?

That's only part of the problem.

Where the wheels fall off the vehicle is not one, but two places.

The media evangelists either don't know of these two, or are not equipped to advise their clients on
them.

When these 2 fundamentals are nailed for your marketing, the media
becomes almost self selecting, as you'll soon see.
I
You get to make a informed choice,
not be misguided.

Ever hear of the horror stories of the amount of money and time invested in a media and lost a bundle?

Are you one that doesn't want to admit to it?

Then what I'm saying just may be shining the light on the cause of
this blight on business.

Here's what happens. The blighted business owner moves over to another media when the "old" one "stops" working.

Of course this "new one will work because ...". He comes up with all the logical reasons to support his buying
decision.

The non-blighted does things different.

He's also a practical and logical person.

But he is different in that he thinks more about his ideal clients and what
message they can't ignore and have to respond to.

He knows these ideal clients so well that he knows the best way to get
his right message in front of them.

The blighted business owner thinks just about anybody could be his client, therefore any media will*
reach them.

By not getting to know who his best clients are, what triggers their response and where best to reach them, he is just another plain vanilla
statistic that could of been.

The media becomes the reason why
it's not working, according to Mr Blighted.

Send the right message to the right person via a lame horse and you'll
still achieved what the blighted business owner could never.

Media and their experts have become a commodity.

What is rare and valuable is a guide
who can take you back to 3 fundamentals of marketing...

Who is your ideal client

What to say to them

Where to find them

Ideally they should have their own*
named process so you get a sense
of certainty of the desired outcome.

A clue as to whether the expert is
a poser is when he cites other "experts" to "prove his points".

Let the buyer be aware because I think you deserve better.

Best,
Doctor E. Vile