Build Your Mailing List With A FREE Book Offer (And Get Other Advertisers To Pay For It)
A few months back I requested the free copy of Ryan Levesque's new book Ask. It was absolutely free and I didn't even have to pay the shipping. He's obviously building up his list.
Well, the book finally came in the mail yesterday and I couldn't help but noticed there were ads included in the package. Here's a picture:
I thought to myself, what a genius! He gave away a free book with free shipping (a lot of other marketers have the free book giveaway, but you still have to pay shipping), and helped cover his costs by including other advertisers in the package.
Reminds me of Bob Ross's 9x12 postcard. Get your own advertising out for free while others pay for it. Cha-Ching
I thought it was a clever way to build up his mailing list by offering something absolutely free, even shipping, and having other advertisers covering his costs.
Also, I wonder if he did research about which advertisers to include with the book (or, maybe it was Barnes and Noble's doing, since they're the ones who shipped it).
Obviously, we can all relate to food. So I wonder if a majority of his prospects are interested in photography (which seems like everyone and their mother is a pro photographer these days with their fancy smart phones) and wine (I'm not an alcohol drinker... but I do realize I'm an odd ball).
Your thoughts?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
"If you think you're the smartest person in the room, then you're probably in the wrong room."
David Hunter | Duke of Marketing
www.DukeOfMarketing.com
www.BibleAndFriendsYouTube.com
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
David Hunter | Duke of Marketing
www.DukeOfMarketing.com
www.BibleAndFriendsYouTube.com