Creating Offers - What are your soft dollar options?

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When it comes to customer acquisition there is nothing more powerful than knowing your true acquisition cost and the lifetime value of your client.

Understanding the lifetime value enables you to create irrisistable offers on the front end because you already know that you will recoup your investment on the back end.

If you make the right offer on the front end you can increase results but what happens if you make an offer that acquires the "Non-Loyal" price shopping customer that will never return?

Do "Free-Trial" offers really work or do they fail to build up any expectation so that the person taking the trial doesn't convert and just moves off to trying something else?

On the other hand if you educate through the trial process and you can prove that your solution is the best then you can convert those prospects into long term clients.

I've used strategies of offering "premium" products at no additional cost to clients face to face to get them to commit to choosing my company to help them.

These premium services or products are usually a "soft dollar" option where the item is perceived by the client as high value but it is really a "high margin" but low cost accessory.

Usually these clients return later to either upgrade previous purchases with the new accessory or they request the premium product next time round. (I usually encourage it a bit by mailing some time sensitive incentive to take advantage of my generosity.)

What have you offered for free and how has that gone?

Have you got real benefits by offering something for free?

If you have offered incentives how has that affected the "TRUST" you may have built up between yourself and the client?
#creating #dollar #offers #options #soft

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