About a week ago I decided to run an ad in a local newspaper for my offline services. I normally use trade publications and PURL postcards for lead generation so I did this just to mix things up.
The town I targeted had a population of around 35,000. The ad cost me $175 and was small. I used direct response principles in the ads construction. I would give it a B- because I just kind of whipped it up.
I ran the ad and lo and behold I started receiving phone calls the day the ad ran. I guess people still do read newspapers!
I received a total of 14 calls over a 3 day period and wound up with 6 new paying clients. One of them actually took the most expensive option after a 15 minute phone call. No tire kickers to speak of. It was excellent.
And I don't believe this method can be saturated. This was one tiny ad in a small town newspaper and it produced significant revenue. And there are literally thousands and thousands of similar places these ads could be run. I'm sure it could be done in other countries too.
I plan to roll out more campaigns in the coming weeks. If you have any questions you can ask them here for everyone to benefit from...