Google Adwords Case Study after $28,000 in spend (Web Design)

9 years ago

First of all, I would like to congratulate you on your achievement and I'm sure, you must have losses, lose of hope before turning the situation into a profitable one.

Adwords is a time taking platform and need optimization all the time, I greatly appreciate if you write an indepth case study for that, but a price tag of 297$ will be too much to everyone.

Since the adword account requires maintenance itself, so I suggest you to either reduce the price or either break down your product into multiple small products and sell them as add-ons or differently.

Best of luck though.

Thanks
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Ron20

9 years ago

Originally Posted by aars14

First of all, I would like to congratulate you on your achievement and I'm sure, you must have losses, lose of hope before turning the situation into a profitable one.

Adwords is a time taking platform and need optimization all the time, I greatly appreciate if you write an indepth case study for that, but a price tag of 297$ will be too much to everyone.

Since the adword account requires maintenance itself, so I suggest you to either reduce the price or either break down your product into multiple small products and sell them as add-ons or differently.

Best of luck though.

Thanks alot for your input. I would like to provide a complete case study and system so that people can replicate hence if I break it down into smaller products and addons they might not have everything the need to get the ball rolling!

Yes it was hard even when i started in this business but you just have to hold on and keep working hard and soon you will figure a way to make it work.

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savidge4

9 years ago

I word of advice. Believe me I know the value of what you have to offer. But the previous poster does make a point. did you have $297 when you first started? and if you did, would you have trusted some report that says it is a tell all in Adwords PPC?

Develop a Udemy course. A great platform for this type of training. Great as far as a pricing model. a far broader market reach than anything you could offer here. just an all around win for youas a "Teacher" and the rest as students!

Hope the Best for you!

Originally Posted by Ron20

Hi Everyone,

Some of you guys probably know me, I started my web design business a couple years ago after reading so much on the warrior forum. Started of selling websites by cold calling and later on when I had enough money to invest I started with Google Adwords and since then it has been great and I have done over 50k in the first year since I started using adwords.

The reason I started this thread is to help some of you out there who are trying so hard to make your business work. Even I have purchased many ebooks etc on WF and it took me a while to find a solution to make my business work.

So over the last fifteen months I have a total spend of over $28,000 with Google Adwords. I was thinking about creating a complete in depth case study of the whole process which will include all details such as average CPC, Visitor to enquiry ratio, visitor to sale ratio etc. I remember when I was starting out I tried to find statistics like this but could not. Obviously this is valuable information that can turn your business profitable overnight if you have a bit of money to invest, so this will not be free. I plan on selling it at $297 per copy.

Just let me know if you guys are interested and we can go ahead.

All the best everyone! Keep working hard and you will succeed!

Thanks

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Oziboomer

9 years ago

Originally Posted by Ron20

So over the last fifteen months

Thanks Ron and best of luck with your venture.

Historical data from adwords is something that would mean different things to different people and as you would know adwords is constantly evolving so although a case study may be of interest you may find that what you have to share is outdated before you have it ready to market as a product.

I network regularly with several people who are always pushing the adwords envelope and there isn't usually a week that doesn't go by where one of the group has moved the needle for a client in some way or written a new script that saved some time etc....or Google has changed something

I'd be saying to you what can you bring that the tools like iSpionage, AdClarity, WhatRunsWhere, Adbeat, SEMrush or Ghostery or Optmyzr can't provide?

A case study of selling websites via adwords and a training course for people who want to pursue that route for their business may be a saleable course but you may need to work people up to the price point or have some serious affiliates behind your offer.

The data you have may be potentially of value but maybe only for people who already understand the value and the effort and those people already may have similar experiences so if it is positioned for newbies then you will need to test the price point for that target market.

Thanks
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Ron20

9 years ago

Originally Posted by Oziboomer

Thanks Ron and best of luck with your venture.

Historical data from adwords is something that would mean different things to different people and as you would know adwords is constantly evolving so although a case study may be of interest you may find that what you have to share is outdated before you have it ready to market as a product.

I network regularly with several people who are always pushing the adwords envelope and there isn't usually a week that doesn't go by where one of the group has moved the needle for a client in some way or written a new script that saved some time etc....or Google has changed something

I'd be saying to you what can you bring that the tools like iSpionage, AdClarity, WhatRunsWhere, Adbeat, SEMrush or Ghostery or Optmyzr can't provide?

A case study of selling websites via adwords and a training course for people who want to pursue that route for their business may be a saleable course but you may need to work people up to the price point or have some serious affiliates behind your offer.

The data you have may be potentially of value but maybe only for people who already understand the value and the effort and those people already may have similar experiences so if it is positioned for newbies then you will need to test the price point for that target market.

Hi Thanks for your input. I do understand where you are coming from. Hover this information is not outdated as I still use adwords until today with the same campaign running.

I am not quite familiar with the tools which you have mentioned but a tool will give you statistics and numbers and you will have to run and test a real campaign to see if it works for you. But with the case study that I am planning to provide, you will not only get statistics but actual real world data of a profitable google adwords campaign. However I am still thinking about the right price point as if any of you here who understand PPC or Adwords know that this is valuable information. How about $97?

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Oziboomer 9 years ago

Originally Posted by Ron20

However I am still thinking about the right price point as if any of you here who understand PPC or Adwords know that this is valuable information. How about $97?

Price is something you will need to test in the market place.

Much like your adwords results have come through continuous modification and testing your product may be great but finding buyers and convincing them that what you offer has value is where your challenge will be.

There is a thread in the copywriting section that may interest you when you are considering setting your price.

http://www.warriorforum.com/copywrit...y-pricing.html

I'd also study some of the requests in both the copywriting and conversion rate sections for "review my landing page or sales page" and take a look at some of the products people are trying to sell that have a high perceived value to themselves and in some cases do have a high value but they struggle to sell them due to other issues.

Hope that helps.
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ewenmack

9 years ago

Originally Posted by Ron20

Hi Thanks for your input. I do understand where you are coming from. Hover this information is not outdated as I still use adwords until today with the same campaign running.

There's one MAJOR flaw in your reasoning...

"it works and continues to work in my market,
therefore it will in another region."

I'll give you a couple of real life experiences
where this thinking has come unstuck.

1 Client comes to me because he knew I had success previously
in the Lawn Mowing biz.

He himself had done well in the biz in Australia
but was struggling in NZ.

His same marketing methods weren't working very well.

Mine would have not worked in his local situation either.

2 Client comes to me because his direct mail, following the same template that had been used by a very successful carpet cleaner and now the #1 guru to the carpet cleaning industry, wasn't working for him.

Sometimes ad templates do work.

Example: A very successful Yellow Pages ad for a plumber
here in Auckland was tweaked by a client to use for his electrical
contracting client in the USA.

He ran the ad in Craigslist for his client which brought an extra $30,000
per month revenue stream.

All this means you run a high risk of your ad template
not working for your buyers which is not a good
business model...unless you offer individual support until
you make your buyer's ads work.

Best,
Doctor E. Vile

Thanks
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Ron20

9 years ago

Originally Posted by ewenmack

"it works and continues to work in my market,
therefore it will in another region."

I am not claiming that this will work anywhere. But lets be honest. How many newbies here on this forum have ever managed a profitable adwords campaign? A person who studys a profitable campaign will be able to gather much valuable information. He/she can try to replicate it in their area, if it does not generate ROI as expected they will be in a better position to tweak the campaign and they hopefully would have understood how it works from the case study!

Thanks
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ewenmack

9 years ago

Originally Posted by Ron20

if it does not generate ROI as expected they will be in a better position to tweak the campaign and they hopefully would have understood how it works from the case study!

Those 2 case studies I quoted where clients came to me for help...
even if they had read my good stuff, one had, they still would have not
gotten better results.

These were biz owners with real business.
One had been country manager for a tire company.

Reason why, there are so many variances in a market situation
that it isn't until a very experienced outsider can investigate what's happening
and then steer the ship accordingly.

Hope is never a good business strategy.

Best,
Doctor E. Vile

Thanks
1 reply

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zimbizee

9 years ago

Personally i think this is blatant self promotion and you probably already have the course/case study written and ready to go and was just curious to see if there is a market for it.

Thanks
1 reply

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Ron20

9 years ago

Originally Posted by zimbizee

Personally i think this is blatant self promotion and you probably already have the course/case study written and ready to go and was just curious to see if there is a market for it.

Well, this is not the case.. I was thinking maybe people can benefit from something like this. I am not intending to come up with the next best WSO..

Thanks

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Freebiequeen1999

9 years ago

While well written tips, tricks etc using your "case study" may sell ...I doubt that people will pay 297 for that....

not to mention ppc parameters change, also depends on your area, etc

for instance I bet I could buy clicks CHEAP for "snow removal" here in south florida LOL

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Jonwebb

9 years ago

Fix term membership site. Delivered via auto responser.

Pay based on monthly installments ( or weekly)

Thanks
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kemdev 9 years ago

Here's a question... How did you come to that price point? Either the $97 or $297.
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- Ron20 9 years ago
  
  Originally Posted by kemdev
  
  Here's a question... How did you come to that price point? Either the $97 or $297.
  
  The average website that I sell through this system is $700. I do understand that a campaign that works in one area might not necessarily work in another. But having valuable information like how to design a landing page, the ROI of a campaign, the website price points that I tested and what works well etc is definitely worth $297 or more.
  
  But like Iamnameless said, maybe warrior forum is not the right audience for this and the price point may be expensive for people here.
  
  Thanks
  
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iAmNameLess

9 years ago

$297 is a reasonable price for a full blown course to the DIY business owner that doesn't want to pay management fees, but you won't sell that to many people here.

First suggestion is to figure out who your target audience is.... if it's WF members you likely will need to bring that price WAAAAY down.

Is there any benefit to using your course/case study instead of just using spyfu or similar tools to copy ads of those that have been doing it for a while?

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Matthew Payne

9 years ago

These are my two cents. Much of the web design world is moving to templates. Especially, when it comes to PPC. They want you to go through their hundreds of templates and pick one and then send them content and pictures along with the template you picked. However, if your selling custom made websites your results could in fact be very different than say if your model is template based. So your results could vary and maybe vary even greatly in the web design field.

No doubt your results would vary differently niche to niche. Also, different types and styles of websites will produce different results. There are really so many different variables and factors to consider in PPC. I would be leery of believing someone who says they have all of the answers...

Thanks
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Ron20 9 years ago

Originally Posted by Matthew Payne

I would be leery of believing someone who says they have all of the answers...

Again, I am not saying I have all the answers. This is what has worked for ME! and this can also help you! To be a success faster!
- Thanks
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bizgrower

9 years ago

It could be I don't get exactly what you plan to do.

$297 sounds high for just a case study, and a case study seems too static.
Prospects need dynamic, tailored information and interaction, I think.

I could see a lesser price being a door opener for you to help more, or completely
do it for customers. Perry Marshall's "Definitive Guide ..." came out at $39.95 and is now free?

I say that because of individual differences. I think there is too much variability after prospects click an ad.

What is the effectiveness of the process that they are taken to after they click an ad?

I assume you meant you spent $28,000 for development of your web business.

What you do and how you do it, and how your sales funnel and website works and converts will be different from how, for example, Iamnameless' process and website works and converts. And you each probably work in different verticals?

Dan

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Josh MacDonald

9 years ago

I'm surprised you're allowed to soft sell on this forum.

Thanks
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Ron20 9 years ago

Originally Posted by Josh MacDonald

I'm surprised you're allowed to soft sell on this forum.

A comment like this does not help anyone!
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