My Errand and Your Profitable Business Nugget

Wanted to tell you about an errand had to run Yesterday. You See...

Lately my cell phone has been dying.

I would charge it, talk on it for a bit, then it dies.

Yesterday wandered over to the cell phone store. Instead of waiting in the huge line, I headed to the service desk.

I'm waiting, an employee walks by and let him know that I need a battery.

Then he said the strangest thing...

"We don't carry batteries, try Radio Shack."

Now, there was phone cases, stickers, headphones, even cell phone chargers, but no batteries.

Does this make sense? Or should I say cents. There's a saying...

"If it don't make dollars it don't make sense". Anyways...

He pulled my battery out and said..."yup, shot" and continued walking.

I was about to leave and a girl asked if I've been helped. Explained that a man told me to go to Radio Shack.

She said..."I'll be right back."

Came back with a new battery. She said "you're all set" and was on my way.

How could the same store have 2 different responses? Simply...

Because one employee was ready to send me somewhere else and one was about customer satisfaction.

Now here's 2 quick lessons...

1-Do you go above and beyond for customers?

If you can keep customers satisfied, then do it.

It was a cell phone store, they had batteries. It was an easy fix.

2-Are you sending business away. Maybe not telling people to go somewhere else, but may be doing that without realizing it.

Look at my story. I needed a cell phone battery, I was in a cell phone store and they didn't carry it.

Are there services or products that are a perfect compliment to your existing products-services?

I bet if you think on that today, you can come up with at least one product or service that could easily put extra cash in your pocket.