Is This How You Implmenent The Lead Generation Model?

22 replies
I want to start a Lead Generation business. I know how to create USPs and drive leads using paid advertising. I'm just confused how to implement it.

My plan is to implement a sales funnel and to arbitrarily send the leads to a business using call tracking as the proof of concept.

Should I just send the leads to the dentist and then call after I see proof that people are calling from my sales funnel?

Should I make my funnel neutral with the email followup being more specific to a particular dentist so I can change out different dentists, if one dentist isn't receptive.

What paperwork is required. Is it simply "I agree to pay $x per month for a minimum of x leads?"

I read that old resurrected thread "sv..." but that guy isn't responsive so there isn't any training on how to do this. I don't want to run a web agency just lead generation business.

The last 3 WSO's that I've purchased have been a colossal waste of time and more geared towards people who haven't heard of the internet. So any real advice is super appreciated. It makes me miss the old Warrior Forum.

Thanks so much.
#generation #implmenent #lead #model
  • Profile picture of the author missmiss
    Also how do you prevent the business from taking your materials and using it as their own?

    For example, if I create an email series that talks about them. I'll write the emails to generate my own leads, but I don't want the company to take those emails for their own use.
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  • Profile picture of the author Barry Unruh
    I want to make sure I understand your scenario...

    You are going to send leads to them BEFORE you even contact them? Then after the fact you are going to contact them to propose continuing the process?
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  • Profile picture of the author missmiss
    Yes Barry. I've found a killer offer a dentist has but he's not promoting it right. So I want to create the sales funnel, send leads, and prove my funnel works.

    Why?

    1. I can use the success of this funnel as a case study
    2. I may get time with decision maker and be in a stronger negotiation position.

    I've never had a lead generation business. I've been working too hard to tell people how to market and have them not do most of it. I'd rather just do it all myself and collect payment that way. I've generated leads myself using sales funnels and feel good about my skills.

    Need To Know:
    - How to structure lead generation offer (3 packages, set price per lead?, etc.)
    - The right forms I need protect myself and sales
    - How to approach business owners (send leads first?, present case study?)
    - Pitfalls to look for when running lead generation business
    - How to structure lead generation pieces so I'm not doubling work and recreating wheel
    - Do you list the business details on lead generation website?
    - Which businesses are best for lead generation business
    - How to report leads to client? Prepay for leads?

    All these things. Wish a real person would create a WSO and not someone with theory. Once I learn all these things, maybe I'll create a WSO as I've been looking for this product for about 6 months!
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    • Profile picture of the author savidge4
      Originally Posted by missmiss View Post

      1. I can use the success of this funnel as a case study
      2. I may get time with decision maker and be in a stronger negotiation position.
      #1 you could really only technically use this as a case study if the other party agrees to doing so. Its not like a "At the very least" type of scenario. If the client says no to the leads... then you loose both the case study, and the client.

      #2 Leverage is an interesting thing... sometimes more ends up being less, and it depends apon the person you place it in from of. In this example you are developing a funnel for a one particular potential client. You think they have a great offer but are clueless as to promoting it.

      So you develop your funnel using this promotion.. you get them leads. the phone rings you have proof. and you go in and speak with the doctor about keeping the leads. So this can go a number of different ways.

      A. He could be pissed you did this and it created a great amount of confusion within the office. He wants nothing to do with you and your services.

      B. He says "Yeah, how much?" because he knows you have him up against the wall.. and this becomes dangerous to the point, the doctor has no Leverage here, and feels as tho you are taking advantage of him. not such the great start to a what could be long term relationship.

      C. The Doctor could be all cool and dandy with the whole thing, and invites you out for dinner

      D. The doctor is smarter than the average bear and sees where his leverage in all of this. you approach him with say $1000 a month.. and he says "You know what.. no.. its already built and set up, so how about $200 a month" and them what? you just lost all kinds of leverage, its pouring out of your pockets your ear canal.. you are seriously bleeding leverage! LOL but seriously.. the doctor at that point has the upper hand.

      You would have to play a pretty serious take-away on this type and MAYBE ( depending on how arrogant or involved in the original offer the doctor was ) he will call you back.. or maybe he wont.. how long are you going to wait before you shut his faucet off? - so now he has manipulated some more free advertising. LOL

      You are walking a very slick slope - good luck
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  • Profile picture of the author massiveray
    I don't see why you would build anything before you have a client, seems like a waste.

    You are spending both time and money on creating a funnel without being paid.

    You seem very confident in your ability to generate the leads so I assume you have done this before and can recreate it, why not just approach people in advance and then get them to pay for the development of the funnel, this is what I do.

    I will never spend my own money on generating a funnel for somebody else. You use your first client to create a case study.

    Just to be clear, they are paying you a monthly retainer for your services while you are building and fine tuning, they never own the funnel.

    Contact people in advance, tell them what you have done before and that you can do it for them, this is how much it will cost you (your fee), this is how many leads you can generate, and the ads will cost you £xx.

    If contacting by email, send them to a landing page via a link you can track, on that landing page have some retargeting pixels (from whatever platforms you use), that way you can put your message in front of them several times.

    This is how I do it.

    - How to structure lead generation offer (3 packages, set price per lead?, etc.)

    I have a price per range of leads, so 5-8, 8-12 etc etc, the pricing for each depends on the industry and how much a client is worth to them over its lifespan.

    - The right forms I need protect myself and sales
    I don't use any, people are generally trustworthy if you improve their business and put money in their pockets (at least in England)

    Make them pay up front and cut them off when they reach the number of leads you promised, call them and say that more are available if they can handle them at an additional cost.

    - How to approach business owners (send leads first?, present case study?)
    By phone, or extremely personal email, I have even walked into a car dealer to get the sale when he expressed interest but didn't buy, he bought almost immediately in person. If you have a case study, excellent, that improves your chance of getting new client but is by no means essential.

    - Pitfalls to look for when running lead generation business
    Traffic sources being cut off, new competition in your clients market driving prices up, clients calling every 5 minutes they don't get a lead, the clients ability (or lack of) to close the leads you send them and blaming this on the leads you send them.

    Late payments is probably the worst of these.

    I haven't experienced anything particularly troubling.

    - How to structure lead generation pieces so I'm not doubling work and recreating wheel
    1) Select a traffic source (or sources), try them all and stick with the ones that work most efficiently
    2) Either create or but/rent etc landing pages
    3) DO NOT FORGET to utilise remarketing
    4) Analyse your system and remove any obstructions or blockages over time
    5) Make small tweaks and test landing pages against each other to optimise

    Make sure you know exactly what you have done so it is easily recreated next time.

    - Do you list the business details on lead generation website?
    Yes, this improves the number of leads coming through, trust is an enormous factor when people land on your page.

    - Which businesses are best for lead generation business
    Absolutely any that need more clients, I have worked with wedding musicians, cupcake bakers, car dealers, online tax calculators, telecoms companies etc etc

    Think profit margin and repeat business, how much profit do they make per sale and how many times does a customer come back to them.

    - How to report leads to client? Prepay for leads?
    Most don't care about this, as long as the phone is ringing they literally don't care, but send a small report at the end of each month, showing number of visits to the page, number of people who called/send an enquiry form, and if you have the ability to track this (some businesses don't) the number of leads they converted.

    This got a little bit longer than I planned haha, if you need any clarification on anything let me know.
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  • Profile picture of the author umc
    What if the dentist isn't currently accepting new patients? How do you know that he wants his practice associated with the way in which you are going to market it? Are you targeting the type of client that he really wants?

    You are worried about the dentist taking your materials as his own, but aren't you taking his business as your own?

    I know that the send them leads first and then use that as leverage to get them to continue is a method taught by some, but I always wondered how well it is actually received. Maybe it goes well. Maybe it comes back to haunt you. There's a case study for you. I've never seen anyone selling WSO's on the subject actually have any proof that such a methodology is well received.
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  • Profile picture of the author Freebiequeen1999
    I think it is a NON workable idea. You have no idea if a random dentist wants or accepts new patients, no idea what insurance or plans or financing used

    Lead generation is hard enough to manage if you have an agreement, signed, contract with a biz, you still have to watch over it cause often the office workers will mess up the leads, there are lots of variables

    The idea of paying for ads for this? Oh no
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  • Profile picture of the author missmiss
    This was so helpful. Great feedback that I didn't consider. Thanks sooo much. I've altered my approach.

    I'm hating WSOs these days. They are sooo basic. If I purchased one about starting a lead generation company, none would be from personal experience or as detailed as the FREE answers above. Thanks real warriors!
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    • Profile picture of the author kenmichaels
      Originally Posted by missmiss View Post

      This was so helpful. Great feedback that I didn't consider. Thanks sooo much. I've altered my approach.

      I'm hating WSOs these days. They are sooo basic. If I purchased one about starting a lead generation company, none would be from personal experience or as detailed as the FREE answers above. Thanks real warriors!
      Selling leads to any service based industry is effectively throttling the amount of money
      you can make.

      Lets face it, a dentist will only be able to handle so much ... as with most, unless they
      are a national chain - and unless you have an insider, that is a hard hard nut to crack.

      Here is a more productive way.

      Buy your local newspaper, look under help wanted for phone sales jobs.
      Call them and ask what they are selling.

      Chances are you have several active phone rooms in driving distance.

      Call all of them, find out if you can get leads for what they are selling.

      Once you know you can ... No phone room in the history of phone rooms
      says no to more or better leads.

      These buyers will buy from you forever if the price is right AND they
      will/can handle the volume which allows you to scale.

      Super easy leads you can get volume for are things like

      Timeshare resells
      Bizz opp
      Debt reduction
      Mortgage
      Reverse mortgage
      Secured credit cards
      Micro loans

      The list is endless ... and the phone rooms never have enough.
      But - they demand consistency and quality.
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      • Profile picture of the author massiveray
        Brilliant angle to take with something like this.

        This is how you make real money, be creative and think of what the other people in your industry aren't doing.

        Originally Posted by kenmichaels View Post

        Selling leads to any service based industry is effectively throttling the amount of money
        you can make.

        Lets face it, a dentist will only be able to handle so much ... as with most, unless they
        are a national chain - and unless you have an insider, that is a hard hard nut to crack.

        Here is a more productive way.

        Buy your local newspaper, look under help wanted for phone sales jobs.
        Call them and ask what they are selling.

        Chances are you have several active phone rooms in driving distance.

        Call all of them, find out if you can get leads for what they are selling.

        Once you know you can ... No phone room in the history of phone rooms
        says no to more or better leads.

        These buyers will buy from you forever if the price is right AND they
        will/can handle the volume which allows you to scale.

        Super easy leads you can get volume for are things like

        Timeshare resells
        Bizz opp
        Debt reduction
        Mortgage
        Reverse mortgage
        Secured credit cards
        Micro loans

        The list is endless ... and the phone rooms never have enough.
        But - they demand consistency and quality.
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        • Profile picture of the author Scott Stevens
          OP,

          A lot of newbies seem to want to get into lead gen, instead of the traditional SEO or mobile sites. I think possibly as they see it as an easier sell, as its something more tangible to a business owner than SEO.

          And there seems to be 2 choices with regard to how to sell it:

          a) build sites first and then try to sell them. Theres a great thread on here "failing at site rentals? this will help" or something. I think his name is Chris. This option seems to be the easiest option for newbies, as again, its an easier sell.

          b) find the clients first, and then sell them the service. This is a tougher one for newbies, as it invovles more selling skill. And there is always the worry that you wont be able to fulfil once the client has signed up.

          If there were just these 2 choices, Id recommend option b, as after years of experience now in offline, its easier to learn to sell and know you can sell anything, than it is to try and build low risk offers and sell when you have no sales skills.

          But newbies will still go for option a, as it is an easier sell. And I can understand this, because its obviously easier to sell something that already exists and is performing...

          ...that is unless you know how to sell. Because when you know how to sell, the product becomes less important.

          So my advice would be, before you expect to make lots of money with whatever method you choose, learm how to sell. Devour anything about selling. Dont buy anymore WSOs. Read about sales, watch videos, go to seminars, get a sales job - like a car sales job.

          Because when you know how to sell, and you see it in action, you start to see the bigger picture, and the product becomes redundant. You become creative, and you learn that there is a 3rd option when it comes to lead gen:

          c) go out and sell something that doesnt yet exist, then when you find a buyer, build the thing.

          One of my heroes, Richard Branson, his first venture I think, was a student magazine he created when still at college/university. He made money by selling adveretising. The way he got banks to buy an advert was to tell them he'd already signed up their competitors - when in fact he hadnt yet - to impel them to join them. A little fib, but sometimes people need a little push. But it worked. The banks didnt want their competitors to steal a march on them.

          A lot of sales is posturing. And when you learn this, and you teach yourself to sell, you will be able to do the following...

          Heres how I do things. Go out and sell until you have a buyer, tell them you setup a lead gen system that is kicking out leads/patients, and you built it for another local dentist. But hes pulled out because hes realised he cant take the extra patient intake. So you have a patient-generating system now that is working, and you are looking for a dentist to take it off your hands. But you are putting together a shortlist of dentists that you will trial, to see which one you work best with. You will send each one a few leads, and then pick a winner at the end of the trial.

          Here you are demonstrating that YOU have the power. You are utilising scarcity, urgency, fear of loss. You will need to learn these things, become acquainted with them, become good at them, become natural at them, if you intend to persuade human beings to part with thousands of dollars to a complete stranger.

          The dentist will be interested because as far as he is concerned, if he doesnt take the leads, then his competitor will have them. And he wont want that.

          So when you have a bite, you go and trial a lead gen system for this area. If the dentist/business contacts you and asks where the leads are, you simply state that as your sales team are having to disperse the leads out to a few different businesses, they are taking a while to get through to him. If he complains about the quality of the leads, tell him that the leads were originally tailored for the other business owner that pulled out, and that they will be tweaked to suit the winning business that you ultimately decide to work with after the trial.

          Another point is not to limit yourself to generating leads via websites. There is also door knocking, telesales, emailing. Utilise other peoples lists in joint ventures, and you wont have to worry about spending money on lead gen again.
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          • Profile picture of the author tryinhere
            Originally Posted by Scott Stevens View Post

            OP,

            You will send each one a few leads, and then pick a winner at the end of the trial.

            .
            Scott, hands down you are a breath of fresh air when you come here because your out there walking the walk, and not just flapping your lips like most here who give out, what they think might happen.

            One thing in your sales spill are the words pick a winner, that choice of words could possibly be tidied up a little to something more like, and the most suitable match would be selected or similar, and I am not even sure about that.

            It may even be words more along the lines of they are available for who ever wants so snap up the opportunity during the trial first. / to early for me to think clearly for the right answer but I am sure it will come.

            But as a business if i wanted to pick winners or gamble i would be at the horses, and most business owners don't play pick a winner, did I win the prize type games and those lines alone would shut me down from dealing with any one coming into me saying lets play poker or games of fortune with your business, it would be a very short thanks and have a great day if that happened.

            Doing a great job and good to see your success.
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            • Profile picture of the author Scott Stevens
              Originally Posted by tryinhere View Post

              Scott, hands down you are a breath of fresh air when you come here because your out there walking the walk, and not just flapping your lips like most here who give out, what they think might happen.

              One thing in your sales spill are the words pick a winner, that choice of words could possibly be tidied up a little to something more like, and the most suitable match would be selected or similar, and I am not even sure about that.

              It may even be words more along the lines of they are available for who ever wants so snap up the opportunity during the trial first. / to early for me to think clearly for the right answer but I am sure it will come.

              But as a business if i wanted to pick winners or gamble i would be at the horses, and most business owners don't play pick a winner, did I win the prize type games and those lines alone would shut me down from dealing with any one coming into me saying lets play poker or games of fortune with your business, it would be a very short thanks and have a great day if that happened.

              Doing a great job and good to see your success.
              Yeah well spotted man. Nice analogy. Too true, I actually just used the word winner for the sake of the post, but what I actually say is something like,"We've shortlisted a handful of roofers to trial a few leads to see how they get on closing them. Obviously we charge per closed lead, so its in our best interest to work with a firm who can close. We had a building contractor that we were sending leads to, but none were closing. We listened in to a few of their calls, and they were awful, so we gave the leads to another local firm who could close".

              This is pretty much what I say. Its letting them know subtly that they are auditioning for the leads along with their competitors, and that if they were ever thinking of screwing you over being dishonest about the leads closing, that you would investigate and send them to their competitors.
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          • Profile picture of the author kuku
            Originally Posted by Scott Stevens View Post

            OP,

            A lot of newbies seem to want to get into lead gen, instead of the traditional SEO or mobile sites. I think possibly as they see it as an easier sell, as its something more tangible to a business owner than SEO.
            Awesome post @Scott Stevens ! Kudos!
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          • Profile picture of the author zoro
            Originally Posted by Scott Stevens View Post

            OP,

            A lot of newbies seem to want to get into lead gen, instead of the traditional SEO or mobile sites. I think possibly as they see it as an easier sell, as its something more tangible to a business owner than SEO.

            And there seems to be 2 choices with regard to how to sell it:

            a) build sites first and then try to sell them. Theres a great thread on here "failing at site rentals? this will help" or something. I think his name is Chris. This option seems to be the easiest option for newbies, as again, its an easier sell.

            b) find the clients first, and then sell them the service. This is a tougher one for newbies, as it invovles more selling skill. And there is always the worry that you wont be able to fulfil once the client has signed up.

            If there were just these 2 choices, Id recommend option b, as after years of experience now in offline, its easier to learn to sell and know you can sell anything, than it is to try and build low risk offers and sell when you have no sales skills.

            Heres how I do things. Go out and sell until you have a buyer, tell them you setup a lead gen system that is kicking out leads/patients, and you built it for another local dentist. But hes pulled out because hes realised he cant take the extra patient intake. So you have a patient-generating system now that is working, and you are looking for a dentist to take it off your hands. But you are putting together a shortlist of dentists that you will trial, to see which one you work best with. You will send each one a few leads, and then pick a winner at the end of the trial.

            Here you are demonstrating that YOU have the power. You are utilising scarcity, urgency, fear of loss. You will need to learn these things, become acquainted with them, become good at them, become natural at them, if you intend to persuade human beings to part with thousands of dollars to a complete stranger.

            Another point is not to limit yourself to generating leads via websites. There is also door knocking, telesales, emailing. Utilise other peoples lists in joint ventures, and you wont have to worry about spending money on lead gen again.
            Wondering why its even necessary to tell them that you setup a lead gen system that is kicking out leads/patients, and you built it for another local dentist. Why can't you just say you've built a lead system for local dentists and offer them a 14 day free trial?
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            • Profile picture of the author kuku
              Originally Posted by zoro View Post

              Wondering why its even necessary to tell them that you setup a lead gen system that is kicking out leads/patients, and you built it for another local dentist. Why can't you just say you've built a lead system for local dentists and offer them a 14 day free trial?
              Scott will answer for himself but from what I understand:

              You want that the prospect will realize that his competitors may get these leads if he doesn't act now - so not only he is going to lose potential leads, he also "helps" his competitors in a way.

              I'd double-thank-you for that post Scott!

              Edit:
              Just to make my point clearer - there's a difference between
              "I've built a system.."
              and
              "I've built a system that PRODUCES NOW"
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              • Profile picture of the author Scott Stevens
                Originally Posted by zoro View Post

                Wondering why its even necessary to tell them that you setup a lead gen system that is kicking out leads/patients, and you built it for another local dentist. Why can't you just say you've built a lead system for local dentists and offer them a 14 day free trial?
                Good call. Reason is, theres no urgency, or desirability in that pitch.

                With a pitch like that, youre just like every other Tom Dick and Harry trying to pitch his wares:

                - "Hi, Ive got this really good service, are you interested? I'll even let you have a trial [because Im desperate to sell it and noone wants it]."

                - "Nah, Im really busy right now"

                - "But its really good, theres a free trial and everything"

                - "Nah, Im good. [If its so good why does he need to offer a free trial?] Call me in 6 months"

                - [6 months later, same bullshit conversation ensues] "Hi, we spoke 6 months ago, just seeing if anything has changed for you?"

                - "What? No Im still really busy, maybe 6 months more. [Hes still trying to flog that crap?]"

                And on and on every 6 months, dicking you around.

                But if you get in touch NOT with a service, but an ACTUAL TANGIBLE THING, that is working right now and you need a home for the customers NOW [urgency] since you spent time and money hiring and training the sales team that are now just sitting there twiddling their thumbs [backstory] that you built for another firm [social proof], but they couldnt handle the extra business off the back off the customers it was producing so they pulled out [perceived value], so now youre trialing it with their competitors to see who can close them best [YOU have the power], and then you will pick the firm you work best with [fear of loss to their competition] - then they will sit up and listen.

                Originally Posted by kuku View Post

                Scott will answer for himself but from what I understand:

                You want that the prospect will realize that his competitors may get these leads if he doesn't act now - so not only he is going to lose potential leads, he also "helps" his competitors in a way.

                I'd double-thank-you for that post Scott!

                Edit:
                Just to make my point clearer - there's a difference between
                "I've built a system.."
                and
                "I've built a system that PRODUCES NOW"
                Hit the nail on the head my friend.

                Is it bullshit? Of course it is. But youre not promising anything you cant deliver. Youre not taking money for something you dont know whether you can fulfil or not. As far as theyre concerned, its a trial for them to see if they cut the mustard. When in reality, whilst it IS a trial to see if you could work with them, its also a trial for you to see if you can produce leads for this market/area.

                You get to do this knowing that if it works, you have a potential client or 2 lined up already. You dont need to build out an entire lead gen system before you know if you can sell it. And you dont need to take someone's money before you know if you can deliver or not. Its the puppy dog close on steroids. If the system works, you can name your price, or their competitors get the customers.

                And if you cant get the system producing leads, you get back to the firm(s) saying - "Thanks for your patience, we found a buyer in the end. Stay in touch if we can ever help you". And if you ever do get it working, you call them up and say you have a surplus of the leads that the other firm can't handle.

                I used to offer window cleaning door to door canvassing services with a friend. We found it was a lot easier to sell a window cleaning round that already existed, than it was to sell window cleaning canvassing services. Theres simply a higher perceived value in an already existing bunch of customers/money-spenders. So we would advertise rounds for sale, and take the money, then build them (we never failed to deliver).

                Anyone on here with a service to sell, no matter how good that service is, I recommend you learn to sell, and you sit down with a pen and paper and work out a believable pitch and a strategy to sell what it is youre selling. This is as important as the service itself. If you have a great service to sell but you don't know the art of selling, then it doesnt matter how good your service is.

                Its like to be a champion sportsman is more than just talent. Just as important is strategy, wileyness, guts, persistence. Talent and product will only get you so far. Framing, posturing, backstory, get that stuff in there.

                My girlfriend always laughs at me when she sees me with a pad and paper in my hands, pacing the room working out a sales pitch. But if I didnt do that, my plane simply wouldnt take off the ground.
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  • Profile picture of the author Freebiequeen1999
    No matter what you sell you need to create urgency. No "come back later". No "think it over Charlie".

    You need to create urgency and exclusivity. Many times in the old phone rooms we would put them on hold and enjoy a little break - supposedly begging our "boss" - then come back with exciting news - yes yes yes my boss will extend that vacation for another 6 months, now how do you want to do that?"


    You need to learn....'THE TAKEAWAY"

    Another horrible sneaky trick - get another sales rep to call you or schedule a call to your cell phone yourself with a free service like "phonemyphone.com"....I used to do this when selling advertising.

    Scenario - in an Italian restaurant.....Joe is not buying....I go to ladies room...set up phone call...come back and talking with joe...my phone rings...I answer it ..."OH Enrico....oh let me call you back...I know you are anxious...don't worry I will call"....guilty face..."ooops...well Joe...I don't like to talk about other clients...but yeah others want that back cover of the mag." ...Joe asks ..."is that Enrico of Enrico's Mediterranian"? Me sheepish..."um...look Joe...let's just say you should jump on this today. I really really can't hold it, my boss won't let me...and yeah others want that back cover. Now..how do you want to do this?"


    the trick was to pick a rival...who had a unique name. Kathy, Joe, Bill, didn't work. However where i live is pretty intertnational so there was alway a rival with a unique name. Now...."I can't say" LOL

    Seriously you need to sell the sizzle not the steak

    Free trial? I love free stuff - for me. I don't like giving away the farm. Leads are tricky and biz owners are cheap. You have to have confidence. You have to like to sell. Walking around trying to give them free stuff won't work in the long run IMHO.
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  • Profile picture of the author JamesBarefield
    Banned
    If you are generating calls for them, you can track those calls easily, other than that, you would have to rely on them..
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    • Profile picture of the author gjabiz
      Best thread in a long time, good job everyone

      Thanks.

      gjabiz
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  • Profile picture of the author writeaway
    The interesting thing about using paid advertising for paid leads is that you really need to know what you’re doing.

    You have to understand that ROI is crucial to the game.

    And in an unfortunate day, a paid traffic can be a very expensive lesson as you learn how to tighten up your sales funnel.

    Building a tight sales funnel doesn’t happen overnight.

    And using paid traffic can make it a very expensive proposition.

    Unless you can find very cheap traffic the ROI might not be there.

    So, I would suggest that you use an evolutionary approach to maximizing your return on investment.

    What does this mean?

    First, you need to play around with different creatives, and see which get the most results.

    Break down your creatives in terms of their elements.

    For example, if your using PPC.

    PPC involves a landing page, the title, and the text, as well as the keywords.

    You have to play around with all these different elements and to see what their effects are on your results.

    If you notice a positive change in your results when you tweak on particular element, create variations of that element and see if you can replicate your results or ideally get better results.

    Keep making modifications until you get the highest result with that element, then you move on to the next element.

    Maybe start with your keywords, then work on your titles, then your description, and then on your landing pages.

    Using this systematic and methodical approach can lead to better results rather than just simply taking shots in the dark, crossing your fingers, and hoping for the best.
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  • Profile picture of the author missmiss
    Thank you everyone for your tips. It so helped alot. Just wanted to update something.

    I targeted dentists because the service I sell is better suited for them. But they are super hard to reach and I'm on a super small, barely existent, budget.

    So I emailed 35 dentist and got a reply back from 1. But haven't heard back from him since.

    I ran a Craigslist ad and got 1 reply but messed that up with a long travel day.

    Did 20 cold calls and got 1 email address but haven't heard back. Gonna followup again with all.

    I want to try more cold calling but I get overwhelmed. So instead of aiming for 100 a day, I'm just doing 20 until I get comfortable.

    I finally realized that it's 1 at a time. For some reason, I always felt like a loser if I did a campaign and didn't get 20 people. Crazy!

    I'll be happy with 8 clients a month. Thx again.
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