Closing Sales Web Design

Then he didn't see the value in it. It's not the price that's the issue, it's your pitch.
Clearly define and prove the value to the owner, both of your product and of you. Then price becomes mostly irrelevant.

You have to meet with a client tomorrow and you haven't got payment processing in place?

You are asking about pricing yet you haven't surveyed the market before now?

These are not the final pieces in the puzzle that will put your business in place.

These things along with a multitude of other basic things that should have been done earlier are going to cause you great grief if you don't take the time to plan and set things up first.

For one...you could use Paypal to handle recurring payments along with many other payment processors but even if you open an account with Paypal right now and put a large payment in tomorrow you will get you account frozen until you provide them the necessary business identification.

You could take a check payment for the web design and set up recurring in Paypal but it is very 11th Hour stuff.

Take a long hard look at how to set up a business.

For an online consultancy Nathan...Iamnameless...here on the forum has some good advice and a product that may help.

I'd suggest you need a lot of help right now given the questions you are asking.

Have you used the "Search" tool here?

The answers to your questions - and more - are there, waiting for You to discover them.

maybe they smelt the crap / you have a fancy website with all sorts of claims on it and now your here saying that you have no idea what to do ? and you want to take a business to the cleaners for their money.

Imagine the restaurant owner taking the customers money then saying just serve them up any crap you can find and charge good bucks for it.

It seems anyone can just morph into this offline business and think that all business owners are stupid /

Outsourced? How are you going to show a portfolio ?

I would think that you would have your whole sales process in place before you go out to close...

ie, payments, how to set up hosting, ...maybe how to actually create a website?

Your site looks way too "much" for what you seem to offer - did you really create the website for Panera Bread? Ouch

I feel sorry for any biz owner who buys a website from someone who not only does not know how to create a website but doesn't even have an outsource provider ready to roll..

unbelievable.

Talk about being silly....a local "digital marketing" company set up shop and had pictures of TGIF yes, tgif fridays...not only on their portfolio - but on their front page - showing the website, facebook, a mobile view of tgi fridays....talk about stooopid LOL

a buddy of mine sent me the screenshots..now they have a very generic looking "east coast fish restaurant' or something mockup of wp theme, with a made up logo,restaurant...which I guess at least shows what they can do

There is simply no way a new startup webdesign/digital marketing company has a client like the national TGIF or the National Panera

another funny thing I see on fake (hope to outsource) websites is the portfolio is of Asian/Indian/Phlippine companies. They look so fake LOL Not many south florida companies are designing websites in Manilla.

-- If you want to outsource everything, find the team FIRST. Post a job tonight and pick a provider.

-- Take the 'examples' down. Potential customers will feel misled.

-- After you've picked a provider, ask permission to use items in their portfolio to publish on your site.

-- $3k for a restaurant website is going to be an extremely tough sell unless they have multiple locations, and those sort of prospects aren't going to go with you if you're new

-- People are being harsh but you should appreciate that. There's too much pussy-footing around these forums. Many people here have already done what you want to do. Many of us know what will work, what won't, and can see red flags from a mile away (of which you have a couple). Take the advice. Don't get offended by it. The only way any of us can help is with brutal honesty. If you can't handle that level of honesty, you can't handle running a business.

PS - Congrats on landing a meeting. That's the first step. The best advice I can give you is go in prepared with a PLAN. That means know exactly what you're going to do for them, and be able to articulate your plan in plain English, as well as the type of results they should expect to get out your efforts. Before you introduce that plan, ask as many questions as you can.

Also, lower your price.

Wow...I just looked up the price of Timothy Marc's crock he sells...it was 2k now 1k...

why are you asking for advice here, why isn't this Aussie telling you what to do? Why didn't he give you a list? Guess you can't pick up phone and call him

Why don't you do some research and figure out how to outsource? I think a lot of it is just pie in the sky nonsense anyhow...I deal with real clients and they want to see what you have actually done

there are plenty of forum posts on here about web design sales - maybe look them up



Geeze....oh...peezo

Guys for God sake I haven't taken the course yet!!! I am preparing for it by trying to get ahead.

I want to outsource my work. If they fall through then yes I can design it myself.

So your client owns a restaurant. you contacted them about a site design. they don't currently have a site. you want to know what to charge. what did you guys discuss in your conversation? where there ideas of what the site should contain? what the purpose would be?

USUALLY with a restaurant they only really need a business card site. an about us, where we are located our menu kinda site. nothing spectacular to say the least. you get over $1000 with this and you will not get the job.

Now lets look at your site. More specifically your packages. I will assume the design package is your lowest priced option so you are offering a total of 7 service and page elements.

CONSULTATION & LAUNCH STRATEGY
COMPLIMENTARY PROFESSIONAL PHOTOGRAPHER
CUSTOM LANDING PAGE
FULL WEBSITE DESIGN
LOGO/GRAPHIC DESIGN
FREE EMAIL CAPTURE SETUP
MOBILE OPTIMIZED

So if we beak some of this down. your current client wont need a landing page. they wont need e-mail capture. and we will assume they already have a logo so they wont need that.

And before I catch hell over the opt-in statement I would ask that you do 1 thing for me. go look at outback.com. Show me where they have an e-mail opt-in please.

What needs to be addressed here is when you laid out these pricing plans ( minus the pricing ) you have by default determined WHO your ideal client is.. and guess what? a restaurant owner is not one of them.

I have found through my few years of experience, that site building itself is a dead end in terms of a business model. Its those that develop sites and integrate the ability to develop traffic (meaning your clients will see customers ) that make it over the long haul IE more than a year.

You need to think Google / Bing for business. you need to get a better than good understanding of schema and how to use it to your advantage. you need to start looking at social media as an avenue of traffic. you really need to have a better idea of what the services you provide can do for your client.

Given the fact that it is more than clear you have no idea what you are doing ( and to be honest that is all fine and good... we were all there once or some even twice and 3 times... ) Price yourself low.. get the experience.. learn what it is that is NEEDED for your clients.. and THEN raise your prices accordingly.

You better toughen up if you want to run a business... especially if you want to outsource.

It's not easy. There are courses which have sales copy that lead you to believe it's easy, it's not easy.

One trait you need to have is perseverance and the ability to deal with adversity.

You're not exactly showing that here right now so instead of being offended and shocked that experienced people think you need to be more prepared, take a long hard look at yourself and situation.

This is how you have a sales conversation with the restaurant owner
so they come to their own conclusion that a website is what's needed.

Plus they give you a dollar number what they should be investing
and where that money is coming from.

Doesn't that sound better than what you are doing?

Ok, here how it goes...


John, are you wanting to maintain or grow your business?

How much are you investing in advertising now?

Is it working as well as it use to be?

Where do you think diners are going to find out about a restaurant?

So, if you invested where diners are
reading, wouldn't that make sense?

So that $xxx you are already paying on advertising, how much
of it should go to being seen online?

Let's make that happen for you now.

That's a set up for a quick close if the
guy is close-able.

Best,
Doctor E. Vile

Here are my two mockups I brough in today. I sold them on the first one.

Mockup 1:

Mockup 2:

In my opinion you should close the deal. Do it through check or online, which ever is easier for the client. ( btw that's a potential close )

Build the site yourself figure out the outsourcing stuff later.

Idk the clients situation but I base my fees on leads per client profit. barbershop is like 17 dollars, so would they pay 3000 for a site? Less likely.

Hopefully all goes well

Edit - seems you closed the deal, congratulations and good luck on your future activities

TyMTN, were you planning on outsourcing to the Philippines in the future, as so many people recommend?

Take the advice you read above.

I was "feet on the ground" in the Philippines for 5 years. Outsourcers vary in talent dramatically, but most of them claim they are experts. The examples they show you are not theirs, frequently. They are often built by a team, and they only did a tiny portion of it, but claim it as "their project".

There are fantastic outsourcers, too. It just takes time to find them, and when you find a great one, treat them right.

Track what they do very carefully...I have known many Filipino outsourcers who worked full-time for 5 to 6 people at the same time...explain that one.

Congrats on your sale. Good luck on future ones...

I would work on your value proposition so that the amount you're charging can be more easily justified, on top of that you should also speak to the ROI that your client will see with your services / new website.

As for payment, try to be flexible. Both check and credit card payments seem fairly standard to accept for your website design services.